Browse practical guidance on privacy-safe healthcare advertising, analytics, patient acquisition, and marketing compliance.
Roughly 2 in 3 newly eligible US adults aged 45 to 49 have never been screened for colorectal cancer, based on 2022 Behavioral Risk Factor Surveillance System data published by the CDC.[1] F
Read articleAn estimated [1] 85.6 million U.S. adults have obstructive sleep apnea, yet roughly 80% remain undiagnosed, representing one of the largest unmet patient demand pools in American healthcare.
Read articleFoot pain drives urgent search behavior, and the practice that captures that high-intent click usually wins the appointment. Yet podiatry groups running google ads podiatry campaigns face a
Read articleOBGYN practices occupy one of the most heavily regulated corners of digital advertising. Between Google's restrictions on birth control, fertility, and abortion-related queries, and the post
Read articleAudiology practices face a paradox heading into 2026: demand has never been higher, yet competition for qualified hearing aid patients has never been fiercer. [1] With roughly 15% of America
Read articleHome health is one of the fastest-growing care segments in the United States, and agencies running paid search campaigns across multiple state lines face a compliance problem that simpler he
Read articleHospice marketing sits at a uniquely sensitive intersection: families researching end-of-life care for a loved one are often in crisis, and the federal government is paying close attention t
Read articleIn February 2026, California's privacy regulator broke its own record with a $2.75 million settlement against a streaming company for opt-out failures, capping a year in which [1]Indiana, Ke
Read articleVeterinary spend on digital advertising keeps climbing as big-box retailers and telehealth services compete for the same pet owners local clinics rely on. Yet most veterinary marketers opera
Read articleOn January 15, 2025, the New Jersey Data Privacy Act (NJDPA) took effect, layering a new set of consumer privacy obligations on top of HIPAA for healthcare organizations operating in the sta
Read articleIn 2024, Advocate Aurora Health agreed to a $12.25 million settlement to resolve a class action alleging it shared patient information with Meta and Google through a tracking pixel, one of t
Read articleIn July 2025, MarinHealth agreed to a $3 million settlement to resolve claims that Meta Pixel and other tracking tools on its website transmitted patient information to third parties without
Read articleIn June 2024, a federal judge approved a $6.6 million class-action settlement against Novant Health after a Meta Pixel on the hospital system's MyChart portal allegedly transmitted protected
Read articleIn 2023, Illinois-headquartered Advocate Aurora Health agreed to pay $12.225 million to settle a consolidated class action over its use of Meta Pixel and Google Analytics on its websites, Li
Read articleAdvocate Aurora Health agreed to a $12.25 million settlement to resolve a consolidated class action alleging it disclosed patient data, including IP addresses, appointment times, and communi
Read articleConnecticut Attorney General William Tong's office resolved its first enforcement action under the Connecticut Data Privacy Act by the end of 2025, issued dozens of notices of violation and
Read articleOn October 24, 2024, the Massachusetts Supreme Judicial Court handed hospitals a narrow win in Vita v. New England Baptist Hospital, ruling that the state's 1968 Wiretap Act did not apply to
Read articleRoughly one-third of the top 100 U.S. hospitals were caught running the Meta Pixel on pages that transmitted protected health information to Facebook, triggering a wave of class actions, OCR
Read articleGoogle's "Health & Fitness Buffs" affinity segment groups users who consistently consume fitness blogs, workout videos, sports news, and health-related apps, making it one of the broadest...
Read articleAccording to SAMHSA's 2024 National Survey on Drug Use and Health, [1]23.4% of U.S. adults (61.5 million people) had any mental illness in the past year, and only 52.1% of those adults recei
Read articleGoogle Ads in-market audiences group users by what they're actively researching: a hip replacement consultation, a therapist for anxiety, a cosmetic dermatologist. For healthcare marketers,
Read articleThe U.S. medical aesthetics industry now operates from more than 10,000 locations and [1]has eclipsed $17 billion and is growing by more than $1 billion per year. With that growth comes brut
Read articleHealthcare advertisers running Google Ads face a targeting dilemma that other industries never have to confront: the audience segment that drives the best conversions may also be the one mos
Read articleSpecialty practices bidding on the medical services in-market audience google ads segment face a paradox: Google's own audience taxonomy surfaces patients actively researching surgeons,...
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