Negative Keywords for Health Campaigns: A Starter List
A starter negative keyword list for healthcare search campaigns, covering jobs, free care, DIY, legal, research and insurance terms, plus how to build your own
Healthcare Marketing Guides
Browse practical guidance on privacy-safe healthcare advertising, analytics, patient acquisition, and marketing compliance.
Onboarding a Healthcare Client: A Compliance Checklist
The compliance checklist a healthcare marketing agency should run before spending a dollar for a new clinic client, in the order the steps actually depend on
Orthodontic Consult Funnels: What to Measure
The orthodontic consult funnel has five measurable stages. Here is what to track at each, which signal to send ad platforms, and how to do it without PHI.
Peptide and Hormone Clinic Ads: Policy Boundaries
Peptide and hormone clinics can advertise, but not by naming the compound. What Google and Meta actually restrict, and how to track the funnel without exposing
Pixel Settlements to Date: A Running Reference
A running reference of healthcare tracking pixel class action settlements, the dollar figure and class period for each, and the pattern the complaints share.
Reddit Ads for Healthcare: Compliant Targeting
How healthcare advertisers can target Reddit compliantly: what subreddit targeting is safe to use, why custom audiences are a disclosure, and how to track
Reports Your Compliance Officer Will Sign Off
What a healthcare compliance officer needs to see in a marketing report before signing off, what must never appear in one, and how to produce the evidence.
Routing Leads to Multiple Clinic Locations
How to route leads to the right clinic location without leaking condition data. Geography, round robin, and service line logic, plus what the routing
Running 20 Clinic Ad Accounts: A Compliance Ops Plan
A compliance operations plan for agencies running twenty or more clinic ad accounts: naming conventions, access control, audit cadence, and change management.
Server-Side Tracking Pricing: How to Compare
How server-side tracking is priced, the models you will encounter, and the way to compare quotes on 12-month total cost instead of the headline number.
Speed to Contact: Measuring Follow-Up Without PHI
How to measure speed to contact on new patient leads without touching PHI. Defining the two timestamps, reading the distribution, and joining follow-up time to
State Health Privacy Laws: A Reference Table
The state laws regulating health data outside HIPAA, what each requires, which carry a private right of action, and where healthcare advertising sits inside
Switching Tracking Vendors: Protecting Your Data
How to switch tracking vendors without losing attribution history: data portability, an overlap period, contract exit terms, and what does not transfer.
Tag Manager to Server-Side: Migration Checklist
A step by step checklist for moving from a browser tag manager to server-side tracking: container audit, data layer review, cutover, and verification.
Telehealth Licensure and Ad Geo-Targeting Limits
Telehealth companies may only advertise where their clinicians hold licenses. Geo-targeting is a compliance control, not just a budget lever, and it needs
Telehealth No-Shows: What Your Ad Data Explains
No-show rate is a marketing signal, not just an operations metric. Channel and creative quality show up as no-shows, and you can measure it without PHI.
Telehealth Video Tools: Ad Tracking Boundaries
The telehealth waiting room and video session page must carry no ad tracking at all. Where the boundary sits, why it is absolute, and how to measure without
TikTok Ads for Clinics: What Health Rules Allow
What TikTok's health advertising rules allow clinics to run, which categories need authorization, and how to track TikTok conversions without sending PHI.
Virtual Care Intake: Where Tracking Belongs
Ad tracking belongs on the marketing side of virtual care intake and stops at the first clinical question. Where the boundary sits and how to keep attribution
Webhook Patient Leads Safely: A Field Guide
How to move patient leads over webhooks safely: authentication, HMAC signature verification, payload design, retries, idempotency, and what never belongs in a
Website Forms to Ad Platforms: The Safe Path
The safe path from a website form to Meta, Google and Microsoft: server-side handoff, neutral URLs, script control on the page, and a build order that avoids
Weight Loss Ad Disapprovals: A Triage Checklist
A triage workflow for weight loss ad disapprovals: read the stated reason, map it to the likely cause, apply the fix, and stop guessing at rewrites that will
What a Real BAA Covers: Reading the Fine Print
What a Business Associate Agreement actually covers, the clauses that limit it, and how to tell a real BAA from a vendor security page or a compliance badge.
What Triggers an OCR Marketing Investigation
OCR marketing investigations start from complaints, self-reported breaches, media coverage, and agency referrals. Here is what actually opens a file and how