Walk-In Attribution
Track which ad campaigns and keywords drive walk-in visits and online check-ins with compliant server-side attribution.
Curve for Urgent Care
HIPAA-Compliant Tracking for Urgent Care Centers
Urgent care marketing is hyper-local and time-sensitive. Curve tracks which campaigns drive walk-ins and online check-ins — without exposing why patients are seeking care.
- Implement in days, not weeks
- Scale Google and Meta ads
- No engineering team required
4.9/5
average rating from healthcare organizations- HIPAA Compliant
- SOC 2 Type II
- US Hosted
The Problem
The Challenge
Urgent care centers rely heavily on local digital advertising: Google Maps, local search ads, and geo-targeted Meta campaigns. When patients click these ads and visit your website to check wait times or schedule an online check-in, standard tracking pixels capture their visit along with any symptom or service pages they view. This creates a direct link between a patient's identity and their reason for seeking urgent care — a HIPAA violation your center likely doesn't know is happening.
Capabilities
Curve Unlocks HIPAA-Compliant Growth for Urgent Care
Geo-Targeted Campaign Tracking
Measure performance of hyper-local campaigns across Google Maps, local search ads, and geo-targeted Meta campaigns by location.
Wait Time Page Protection
Prevent tracking pixels from capturing which symptom or service pages patients visit before checking wait times or scheduling.
Process
How It Works
1
Audit Local Ad Tracking
We scan your urgent care website and local ad campaigns to identify every pixel exposing patient visit data to ad platforms.
2
Deploy Compliant Tracking
Replace risky pixels with Curve's server-side tracking that captures walk-in and check-in conversions without transmitting PHI.
3
Optimize by Location
Use compliant attribution data to optimize your local campaigns, lower cost-per-patient, and scale across multiple locations.
Benefits
What Urgent Care Centers Gain with Curve
- Track walk-in and online check-in conversions compliantly
- Optimize hyper-local ad campaigns with accurate attribution
- Protect patient symptom and urgency data
- Manage multi-location chains from a single dashboard
Ready when you are
Track Urgent Care Patient Acquisition
Compliant marketing for walk-in clinics.
- Signed BAA included
- Live in ~7 days
- No engineering lift