HCP Campaign Attribution
Track healthcare professional engagement with product information, formulary tools, and educational content with compliant server-side attribution.
Curve for Pharma & Med Devices
Compliant Digital Marketing for Pharma & Medical Devices
Pharmaceutical and medical device companies operate under strict regulatory oversight. Curve enables compliant digital marketing measurement for both HCP-targeted and patient-facing campaigns.
- Implement in days, not weeks
- Scale Google and Meta ads
- No engineering team required
4.9/5
average rating from healthcare organizations- HIPAA Compliant
- SOC 2 Type II
- US Hosted
The Problem
The Challenge
Pharma and medical device companies face unique regulatory requirements beyond HIPAA — FDA promotional guidelines, transparency reporting, and adverse event monitoring all intersect with digital marketing. When patients visit condition-specific pages (e.g., diabetes treatment, cancer therapy) or HCPs engage with product information, standard tracking pixels capture and transmit this sensitive interest data to ad platforms. This creates both HIPAA and regulatory compliance violations.
Capabilities
Curve Unlocks HIPAA-Compliant Growth for Pharma & Devices
Patient Campaign Tracking
Measure patient-facing campaign performance for condition awareness and treatment education without exposing health interest data.
Condition Page Protection
Automatically prevent ad platforms from receiving data about which disease states or treatment pages visitors are browsing.
Process
How It Works
1
Regulatory Gap Analysis
We audit your digital properties to identify tracking that could violate HIPAA, FDA guidelines, or other regulatory requirements specific to pharma and devices.
2
Deploy Compliant Tracking
Curve replaces risky client-side pixels with server-side tracking that strips PHI and condition-specific data before reaching any ad platform.
3
Measure & Report
Get comprehensive reporting across HCP and patient campaigns, clinical trial recruitment, and multi-brand marketing operations.
Benefits
What Pharma & Device Companies Gain with Curve
- Compliant tracking across both HCP and patient campaigns
- Protect condition-specific browsing data
- Measure clinical trial recruitment campaign ROI
- Support multi-brand marketing operations
Ready when you are
Compliant Marketing for Pharma & Devices
Track campaigns without compromising regulatory compliance.
- Signed BAA included
- Live in ~7 days
- No engineering lift