HCP Campaign Attribution
Track healthcare professional engagement with product information, formulary tools, and educational content with compliant server-side attribution.
Curve for Pharma & Med Devices
Compliant Digital Marketing for Pharma & Medical Devices
Curve Compliance provides HIPAA-compliant marketing tracking for pharma and medical device companies: one script replaces browser ad pixels, conversions go server-side to the ad platforms with PHI-like patterns flagged first, and a BAA is signed on every plan. Curve enables compliant digital marketing measurement for both HCP-targeted and patient-facing campaigns.
- Implement in days, not weeks
- Scale Google and Meta ads
- No engineering team required
4.9/5
average rating from healthcare organizations- HIPAA Compliant
- SOC 2 Type II
- US Hosted
The Problem
The Challenge
Pharma and medical device companies face unique regulatory requirements beyond HIPAA — FDA promotional guidelines, transparency reporting, and adverse event monitoring all intersect with digital marketing. When patients visit condition-specific pages (e.g., diabetes treatment, cancer therapy) or HCPs engage with product information, standard tracking pixels capture and transmit this sensitive interest data to ad platforms. This creates both HIPAA and regulatory compliance violations.
Capabilities
Curve Unlocks HIPAA-Compliant Growth for Pharma & Devices
Patient Campaign Tracking
Measure patient-facing campaign performance for condition awareness and treatment education without exposing health interest data.
Condition Page Protection
Automatically prevent ad platforms from receiving data about which disease states or treatment pages visitors are browsing.
Process
How It Works
1
Regulatory Gap Analysis
We audit your digital properties to identify tracking that could violate HIPAA, FDA guidelines, or other regulatory requirements specific to pharma and devices.
2
Deploy Compliant Tracking
Curve replaces risky client-side pixels with server-side tracking that strips PHI and condition-specific data before reaching any ad platform.
3
Measure & Report
Get comprehensive reporting across HCP and patient campaigns, clinical trial recruitment, and multi-brand marketing operations.
Benefits
What Pharma & Device Companies Gain with Curve
- Compliant tracking across both HCP and patient campaigns
- Protect condition-specific browsing data
- Measure clinical trial recruitment campaign ROI
- Support multi-brand marketing operations
In Detail
How Curve Fits Pharma and Device Marketing
- Disease state and treatment pages. Curve Compliance detects PHI-like patterns, such as condition names, form answers and emails in URLs, before data reaches an ad platform, and flags them so they can be stopped at the source. Events can use neutral names.
- HCP and patient channels. Conversions go from Curve's servers to Meta Conversions API, Google Ads, TikTok, Microsoft Advertising and LinkedIn, and each platform receives only a fixed list of fields. Contact identifiers are off by default and SHA-256 hashed when enabled.
- Sign-ups with their source attached. Curve Forms hosts intake and lead forms under HIPAA with ad attribution attached, and Campaign Reporting puts ad spend next to Curve-tracked conversions for each platform and campaign.
- A record for review. Event Logs show what Curve sent to each platform and what the platform accepted. Consent management is built in, and session replay and heatmaps run under the same BAA.
To see which pixels and trackers run on your brand sites today, start with Curve Compliance's free website scan, or see how Curve Forms attaches the campaign to every sign-up.
FAQ
Pharma and Device Tracking Questions
What is HIPAA-compliant marketing tracking for pharma and medical device companies?
It is tracking that measures HCP and patient campaigns without passing health interest data to ad platforms. Curve Compliance replaces browser ad pixels with one script and sends conversions from its servers to Meta Conversions API, Google Ads, TikTok, Microsoft Advertising and LinkedIn, with each platform receiving only a fixed list of fields. Curve Compliance signs a BAA on every plan.
How does Curve Compliance protect condition and treatment pages?
Curve Compliance detects PHI-like patterns, such as condition names, form answers and emails in URLs, before data reaches an ad platform, and flags them so they can be stopped at the source. Events can use neutral names, so the event an ad platform receives from a disease state or treatment page does not have to name the condition.
Can Curve Compliance track HCP campaigns and patient campaigns together?
Yes. Conversions from HCP-targeted and patient-facing campaigns both go server-side to the ad platforms you run, including LinkedIn, Meta and Google Ads. Campaign Reporting then puts ad spend next to Curve-tracked conversions for each platform and campaign, so HCP and patient campaigns are measured side by side.
What does an ad platform receive from Curve Compliance?
Each platform receives a fixed list of fields and nothing more. Contact identifiers are off by default and SHA-256 hashed when enabled, and event names can be neutral. Event Logs in Curve Compliance show what was sent to each platform and what the platform accepted, which gives your compliance and regulatory reviewers a clear record.
Can Curve Compliance host sign-up forms for patient programs or trial recruitment?
Yes. Curve Forms are HIPAA-hosted intake and lead forms with ad attribution attached, so a sign-up from a patient program or clinical trial recruitment campaign is credited to the ad and campaign that produced it.
How long does setup take for a pharma or device company?
Curve's team does the setup for you, and onboarding takes about a week; it varies case by case. A good first step is Curve Compliance's free website scan, which lists the pixels and trackers on any page, followed by a review with Curve's team of what your site sends to Meta, Google and TikTok.
Ready when you are
Compliant Marketing for Pharma & Devices
Track campaigns without compromising regulatory compliance.
- Signed BAA included
- Live in ~7 days
- No engineering lift