Curve for Pharma & Med Devices

Compliant Digital Marketing for Pharma & Medical Devices

Pharmaceutical and medical device companies operate under strict regulatory oversight. Curve enables compliant digital marketing measurement for both HCP-targeted and patient-facing campaigns.

The Challenge

Pharma and medical device companies face unique regulatory requirements beyond HIPAA — FDA promotional guidelines, transparency reporting, and adverse event monitoring all intersect with digital marketing. When patients visit condition-specific pages (e.g., diabetes treatment, cancer therapy) or HCPs engage with product information, standard tracking pixels capture and transmit this sensitive interest data to ad platforms. This creates both HIPAA and regulatory compliance violations.

Curve Unlocks HIPAA-Compliant Growth for Pharma & Devices

HCP Campaign Attribution

Track healthcare professional engagement with product information, formulary tools, and educational content with compliant server-side attribution.

Patient Campaign Tracking

Measure patient-facing campaign performance for condition awareness and treatment education without exposing health interest data.

Condition Page Protection

Automatically prevent ad platforms from receiving data about which disease states or treatment pages visitors are browsing.

How It Works

Regulatory Gap Analysis

We audit your digital properties to identify tracking that could violate HIPAA, FDA guidelines, or other regulatory requirements specific to pharma and devices.

Deploy Compliant Tracking

Curve replaces risky client-side pixels with server-side tracking that strips PHI and condition-specific data before reaching any ad platform.

Measure & Report

Get comprehensive reporting across HCP and patient campaigns, clinical trial recruitment, and multi-brand marketing operations.

What Pharma & Device Companies Gain with Curve

Compliant tracking across both HCP and patient campaigns

Protect condition-specific browsing data

Measure clinical trial recruitment campaign ROI

Support multi-brand marketing operations

Compliant Marketing for Pharma & Devices

Track campaigns without compromising regulatory compliance.

Book a free tracking audit