Procedure Page Protection
Prevent procedure-specific browsing data like 'knee-replacement' or 'ACL-repair' from being transmitted to ad platforms.
Curve for Orthopedics
HIPAA-Compliant Tracking for Orthopedic Practices
Track which marketing channels drive the most surgical consultations, physical therapy referrals, and new patient appointments — without exposing patient conditions or procedure interests.
- Implement in days, not weeks
- Scale Google and Meta ads
- No engineering team required
4.9/5
average rating from healthcare organizations- HIPAA Compliant
- SOC 2 Type II
- US Hosted
The Problem
The Challenge
Orthopedic practices market specific procedures: knee replacements, ACL repairs, spine surgery, sports medicine. When patients visit these procedure-specific pages, standard tracking pixels capture and transmit that interest to ad platforms — effectively telling Meta or Google that a specific individual is researching knee surgery. This is a HIPAA violation that exposes your practice to enforcement actions and class-action lawsuits.
Customer Story
Trusted by Healthcare Specialists
“I really enjoy working with the Curve team. They're responsive and want to continuously make improvements to our Curve accounts.”
Eli Morris
Paid Ads Specialist, Beacon Media & Marketing
Capabilities
Curve Unlocks HIPAA-Compliant Growth for Orthopedics
Surgical Consultation Attribution
Track which ad campaigns drive high-value surgical consultations without exposing patient condition data.
Referral Tracking
Measure the effectiveness of campaigns driving physical therapy referrals and follow-up appointments.
Process
How It Works
1
Identify Procedure Page Exposure
We audit your website to find where procedure-specific browsing data is being transmitted to third-party ad platforms.
2
Replace With Compliant Tracking
Curve removes risky pixels and implements server-side tracking that anonymizes procedure interests before sending data to ad platforms.
3
Measure & Optimize
Use compliant attribution data to optimize spend across service lines and drive more high-value surgical consultations.
Benefits
What Orthopedic Practices Gain with Curve
- Track high-value surgical lead attribution compliantly
- Protect procedure-specific browsing data
- Optimize marketing spend across service lines
- Centralize tracking for multi-location groups
Ready when you are
Track Orthopedic Patient Acquisition
Compliant marketing for every procedure.
- Signed BAA included
- Live in ~7 days
- No engineering lift