HIPAA-Compliant Tracking for Orthopedic Practices
Track which marketing channels drive the most surgical consultations, physical therapy referrals, and new patient appointments — without exposing patient conditions or procedure interests.
The Challenge
Orthopedic practices market specific procedures: knee replacements, ACL repairs, spine surgery, sports medicine. When patients visit these procedure-specific pages, standard tracking pixels capture and transmit that interest to ad platforms — effectively telling Meta or Google that a specific individual is researching knee surgery. This is a HIPAA violation that exposes your practice to enforcement actions and class-action lawsuits.
Trusted by Healthcare Specialists
My experience with them has been flawless. They have been there to help me in many different instances. I'm able to see all the analytics of the data coming into my site, where it's coming from, and I feel safe knowing that I'm not at risk of exposing any PHI back to Google or Meta.
Curve Unlocks HIPAA-Compliant Growth for Orthopedics
How It Works
Identify Procedure Page Exposure
We audit your website to find where procedure-specific browsing data is being transmitted to third-party ad platforms.
Replace With Compliant Tracking
Curve removes risky pixels and implements server-side tracking that anonymizes procedure interests before sending data to ad platforms.
Measure & Optimize
Use compliant attribution data to optimize spend across service lines and drive more high-value surgical consultations.
What Orthopedic Practices Gain with Curve
Track Orthopedic Patient Acquisition
Compliant marketing for every procedure.
Book a free tracking audit