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Curve for Orthopedics

HIPAA-Compliant Tracking for Orthopedic Practices

Track which marketing channels drive the most surgical consultations, physical therapy referrals, and new patient appointments — without exposing patient conditions or procedure interests.

Implement in days, not weeks. Scale Google and Meta ads. No engineering team required.

4.9/5average rating from healthcare organizations
  • SOC 2 Type II
  • HIPAA Compliant
  • US Hosted
The Problem

The Challenge

Orthopedic practices market specific procedures: knee replacements, ACL repairs, spine surgery, sports medicine. When patients visit these procedure-specific pages, standard tracking pixels capture and transmit that interest to ad platforms — effectively telling Meta or Google that a specific individual is researching knee surgery. This is a HIPAA violation that exposes your practice to enforcement actions and class-action lawsuits.

Customer Story

Trusted by Healthcare Specialists

“I really enjoy working with the Curve team. They're responsive and want to continuously make improvements to our Curve accounts.”
Paid Ads Specialist, Beacon Media & MarketingEli MorrisPaid Ads Specialist, Beacon Media & Marketing
Capabilities

Curve Unlocks HIPAA-Compliant Growth for Orthopedics

  • Procedure Page Protection

    Prevent procedure-specific browsing data like 'knee-replacement' or 'ACL-repair' from being transmitted to ad platforms.

  • Surgical Consultation Attribution

    Track which ad campaigns drive high-value surgical consultations without exposing patient condition data.

  • Referral Tracking

    Measure the effectiveness of campaigns driving physical therapy referrals and follow-up appointments.

Process

How It Works

1

Identify Procedure Page Exposure

We audit your website to find where procedure-specific browsing data is being transmitted to third-party ad platforms.

2

Replace With Compliant Tracking

Curve removes risky pixels and implements server-side tracking that anonymizes procedure interests before sending data to ad platforms.

3

Measure & Optimize

Use compliant attribution data to optimize spend across service lines and drive more high-value surgical consultations.

Benefits

What Orthopedic Practices Gain with Curve

  • Track high-value surgical lead attribution compliantly
  • Protect procedure-specific browsing data
  • Optimize marketing spend across service lines
  • Centralize tracking for multi-location groups
Ready when you are

Track Orthopedic Patient Acquisition

Compliant marketing for every procedure.

  • Signed BAA included
  • Live in ~7 days
  • No engineering lift
Book a free tracking audit