Enterprise Tracking for Hospitals & Health Systems
Curve Compliance provides HIPAA-compliant marketing tracking for hospitals and health systems: one script replaces browser ad pixels, conversions go server-side to Meta, Google Ads and other ad platforms with PHI-like patterns flagged first, and a BAA is signed on every plan. Curve provides centralized, HIPAA-compliant marketing analytics across your entire organization.
Implement in days, not weeks. Scale Google and Meta ads. No engineering team required.
- SOC 2 Type II
- HIPAA Compliant
- US Hosted
The Challenge
Hospitals and health systems face the most complex compliance challenge in healthcare marketing. Dozens of service lines, hundreds of web pages covering specific conditions and procedures, multiple campuses, physician finder tools, patient portals — all generating data that could be classified as PHI. Many health systems have discovered they've been transmitting patient browsing data to Meta and Google for years through standard analytics and advertising pixels. The OCR enforcement actions and class-action lawsuits targeting hospitals have resulted in settlements exceeding $10 million.
Curve Unlocks HIPAA-Compliant Growth for Health Systems
Multi-Department Tracking
Unified server-side tracking across every service line, department, and campus with centralized compliance management.
Enterprise Compliance
A single compliance layer that covers hundreds of web pages, physician finders, patient portals, and condition-specific content.
Custom Event Volume
Built to handle enterprise-scale event volumes with dedicated infrastructure for high-traffic hospital websites.
How It Works
Enterprise Compliance Audit
We perform a comprehensive audit of every website, portal, and digital property across your health system to identify all PHI exposure points.
Phased Implementation
Curve deploys compliant tracking across departments and campuses in phases, ensuring zero disruption to marketing operations during rollout.
Ongoing Optimization & Reporting
Get service line-level marketing ROI measurement with dedicated support to continuously optimize campaigns across the entire organization.
What Hospitals & Health Systems Gain with Curve
- Centralized compliance for the entire health system
- Service line-level marketing ROI measurement
- Custom BAA covering all departments and locations
- Dedicated implementation and ongoing support
What Curve Does on a Hospital Website
- Condition and procedure pages. Curve Compliance detects PHI-like patterns, such as condition names, form answers and emails in URLs, before data reaches an ad platform, and flags them so they can be stopped at the source. Events can use neutral names.
- A fixed list of fields per platform. Meta, Google Ads, TikTok, Microsoft Advertising and LinkedIn each receive only a fixed list of fields. Contact identifiers are off by default and SHA-256 hashed when enabled.
- Scheduling, EHR and CRM outcomes. Attribution carries through to scheduling tools such as Calendly, Acuity and ZocDoc. Outcomes arrive through incoming webhooks, through Keragon from EHR and intake tools such as Athenahealth, or as offline conversion uploads from a CRM or EHR, and each is credited to the original ad click.
- A record your compliance team can read. Event Logs show what Curve sent to each platform and what the platform accepted. Consent management is built in, and session replay and heatmaps run under the same BAA.
To see which pixels and trackers run on your pages today, start with Curve Compliance's free website scan, or read how the Curve BAA works.
Hospital Marketing Tracking Questions
What is HIPAA-compliant marketing tracking for hospitals and health systems?
It is tracking that tells a hospital which ads bring in patients without passing protected health information to ad platforms. Curve Compliance replaces browser ad pixels with one script and sends conversions from its servers to Meta Conversions API, Google Ads, TikTok, Microsoft Advertising and LinkedIn. Each platform receives only a fixed list of fields, and Curve Compliance signs a BAA on every plan.
How does Curve Compliance handle condition and service line pages?
Curve Compliance detects PHI-like patterns, such as condition names, form answers and emails in URLs, before data reaches an ad platform, and flags them so your team can stop them at the source. Events can also use neutral names, so the event an ad platform receives from a cardiology or oncology page does not have to name the service.
Can Curve Compliance credit appointments booked in a scheduling tool or recorded in an EHR?
Yes. Curve Compliance keeps ad attribution when a visitor leaves your site to book in tools such as Calendly, Acuity, ZocDoc and Jane App, and bookings made days later still match. It also receives outcomes from booking systems, CRMs and call tracking through incoming webhooks, from EHR and intake tools such as Athenahealth through Keragon, and from offline conversion uploads out of a CRM or EHR, then credits each one to the original ad click.
Will Curve Compliance sign a BAA with our health system?
Yes. Curve Compliance signs a BAA on every plan, and for a health system the BAA covers all departments and locations. Session replay and heatmaps, if you use them, run under the same BAA.
How can our privacy team see what is sent to Meta and Google?
Event Logs in Curve Compliance show what Curve sent to each ad platform and what the platform accepted. Curve's team also reviews what your website sends to Meta, Google and TikTok with you and shows what is likely triggering a flag, and the free website scan lists the pixels and trackers on any page.
How long does it take to roll Curve Compliance out across a health system?
Curve's team does the setup for you. Onboarding takes about a week, and it varies case by case. Across a health system, Curve deploys compliant tracking in phases across departments and campuses, so marketing keeps running during the rollout.
Enterprise Compliance for Health Systems
Centralized tracking for every department and location.
- Signed BAA included
- Live in ~7 days
- No engineering lift