Enterprise Tracking for Hospitals & Health Systems
Hospitals and health systems operate at scale with dozens of departments, service lines, and locations. Curve provides centralized, HIPAA-compliant marketing analytics across your entire organization.
The Challenge
Hospitals and health systems face the most complex compliance challenge in healthcare marketing. Dozens of service lines, hundreds of web pages covering specific conditions and procedures, multiple campuses, physician finder tools, patient portals — all generating data that could be classified as PHI. Many health systems have discovered they've been transmitting patient browsing data to Meta and Google for years through standard analytics and advertising pixels. The OCR enforcement actions and class-action lawsuits targeting hospitals have resulted in settlements exceeding $10 million.
Curve Unlocks HIPAA-Compliant Growth for Health Systems
How It Works
Enterprise Compliance Audit
We perform a comprehensive audit of every website, portal, and digital property across your health system to identify all PHI exposure points.
Phased Implementation
Curve deploys compliant tracking across departments and campuses in phases, ensuring zero disruption to marketing operations during rollout.
Ongoing Optimization & Reporting
Get service line-level marketing ROI measurement with dedicated support to continuously optimize campaigns across the entire organization.
What Hospitals & Health Systems Gain with Curve
Enterprise Compliance for Health Systems
Centralized tracking for every department and location.
Talk to our enterprise team