Best HIPAA-Compliant Analytics for Healthcare Websites

The best HIPAA-compliant analytics for a healthcare website signs a BAA, keeps visitor data first-party, and still credits bookings to the channels and campaigns that drove them. Google Analytics 4 is out: Google says it does not offer a BAA for it. Mixpanel, Heap, Amplitude and PostHog sign one on the plans they name. Curve Compliance covers analytics and ad tracking together, reporting visits, sources and conversions first-party and sending conversions to the ad platforms server-side, under a BAA on every plan.

Book a call. Curve Compliance replaces GA4 and your ad pixels with first-party analytics and server-side conversion tracking under one BAA, with setup done by Curve's team. Book a call with Curve.

What HIPAA-compliant analytics needs

1. A BAA for the plan you use. Many analytics vendors sign one only on enterprise plans. Check the plan, not the vendor.
2. No PHI in events and URLs. Condition names in page paths, form answers in events and emails in query strings make analytics data PHI.
3. Attribution that reaches bookings. A healthcare funnel ends in a scheduler or an EHR, so analytics needs to follow the visit into the booking.
4. A clean path to the ad platforms. If the same data feeds Meta or Google, it has to go server-side with health details removed.

Analytics tools and their BAA terms

From each vendor's own page, as recorded in the BAA Directory on October 1, 2026:

Tool	BAA	Conditions	Best for
Google Analytics 4	Does not sign	No BAA for Google Analytics	Not for PHI
Mixpanel	On specific plans	Enterprise Plan	Product analytics
Amplitude	Signs a BAA	BAA through Amplitude; AI features covered	Product analytics
Heap	Signs a BAA	BAA through Heap	Product analytics with autocapture
PostHog	On specific plans	PostHog Cloud on Boost, Scale or Enterprise	Product analytics and session replay
Twilio Segment	On specific plans	Business Tier plan	Customer data routing
FullStory	Signs a BAA	BAA available; health data still prohibited	Session replay
Hotjar	No public statement	No BAA statement found	Heatmaps and replay
Microsoft Clarity	Does not sign	Terms bar health care content	Heatmaps and replay
Looker Studio	Signs a BAA	Under the Google Cloud Platform BAA	Dashboards

Where Curve Compliance fits

Product analytics tools are built for apps and logged-in users. A clinic or telehealth website mostly needs marketing analytics: which sources, campaigns and pages bring in patients. Curve Compliance reports visits, sources and channels, including AI assistants, and credits your chosen conversion, such as a booking, to what brought people in, with goals, funnels and four attribution models (last touch, first touch, U-shaped and assisted). The same script feeds server-side conversions to Meta, Google, TikTok, Microsoft and LinkedIn, and session replay and heatmaps run under the same BAA. For a direct comparison, see Piwik PRO vs Curve and whether Mixpanel is HIPAA compliant.

Book a call. Curve's team will map what your current analytics collects, replace what can't stay, and set up first-party analytics and conversion tracking under one BAA. Book a call with Curve.

Frequently Asked Questions

What is the best HIPAA-compliant analytics tool for a healthcare website?

For marketing analytics on a clinic or telehealth website, Curve Compliance: it signs a BAA on every plan, reports sources, campaigns and conversions first-party, and sends conversions to the ad platforms server-side. For product analytics inside an app, Mixpanel, Heap, Amplitude and PostHog sign BAAs on the plans they name.

Is Google Analytics 4 HIPAA compliant?

No. Google says it does not offer Business Associate Agreements for Google Analytics, so it must not receive protected health information.

Is Microsoft Clarity HIPAA compliant?

No. Its terms bar health care content, so keep it off pages that handle health information.

Does Mixpanel sign a BAA?

Yes, for Enterprise Plan customers, according to Mixpanel.

Can I replace GA4 and my ad pixels with one tool?

Yes. Curve Compliance replaces both with one script: first-party analytics for your team and server-side conversions for Meta, Google, TikTok, Microsoft and LinkedIn, under a BAA on every plan.