Skip to main content
BAA Directory

Does Google Analytics 4 sign a BAA?

The answer

Does not sign a BAA

No. Google says it does not offer Business Associate Agreements for Google Analytics.

Analytics and data. Checked on the vendor's own pages on .

Measuring a healthcare website? Curve Compliance includes web analytics, session replay and heatmaps under the same BAA as its HIPAA-compliant ad tracking. Book a call

On this page

What Google says

“Google makes no representations that Google Analytics satisfies HIPAA requirements and does not offer Business Associate Agreements in connection with this service.”

Source: Google Analytics Help, HIPAA and Google Analytics, checked .

“Customers who are subject to HIPAA must not use Google Analytics in any way that implicates Google's access to, or collection of, PHI, and may only use Google Analytics on pages that are not HIPAA-covered.”

Source: Google Analytics Help, HIPAA and Google Analytics, checked .

What this means for ad tracking

Analytics and tag scripts run on every page, including pages about a condition, a treatment or a booking. They collect page addresses, page titles, IP addresses and device identifiers, which together can connect a person to the care they were looking for.

Without a BAA, Google Analytics 4 should stay off pages where a visit could reveal a condition, a treatment or a booking. Those are also the pages that produce your best conversion signals, so the signals need another route to your ad platforms.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

A business associate agreement binds only the vendor that signs it, so each vendor that handles patient information for you needs its own.

How Curve helps

  • Curve gives you a conversion signal that does not depend on Google Analytics 4 or a browser pixel carrying patient details.
  • Curve tracks conversions server-side in place of pixels, so they reach your ad platforms from Curve's server, not from the patient's browser.
  • Curve checks every event for PHI-like patterns before it goes out, and its neutral event names keep conditions and treatments out of what the platforms see.
  • Curve hashes identifiers with SHA-256 to each platform's requirements.
  • Curve adds consent management to your site, alongside the tracking.
  • Curve signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup for you in about a week.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Google Analytics 4 and patient data, read Is Google Analytics HIPAA Compliant? No: 3 Alternatives.

Frequently asked questions

Is Google Analytics 4 HIPAA compliant?

No. Google says it does not offer Business Associate Agreements for Google Analytics. Without a BAA, Google Analytics 4 should not receive patient information.

Does Google Analytics 4 sign a BAA?

No. Google says it does not offer Business Associate Agreements for Google Analytics. In Google's words: “Google makes no representations that Google Analytics satisfies HIPAA requirements and does not offer Business Associate Agreements in connection with this service.” We checked Google's own pages on September 29, 2026.

Can I use Google Analytics 4 with patient data?

Not under a BAA from Google, based on its own pages. Keep Protected Health Information out of Google Analytics 4, and check what it sends to other services.

How do I measure conversions without Google Analytics 4 on sensitive pages?

Send the conversion server-side instead of from a browser tag. Curve sends conversions to your ad platforms under a BAA it signs on every plan, with neutral event names and SHA-256 hashed identifiers.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Google before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call