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BAA Directory

Does Heap sign a BAA?

The answer

Signs a BAA

Yes. Heap says it signs BAAs with customers.

Analytics and data. Checked on the vendor's own pages on .

On this page

What Heap says

“Heap is not just HIPAA compliant but also signs BAAs with customers and requires all new hires to undergo HIPAA training as part of onboarding.”

Source: Heap blog, Why GA4 isn't your best friend if you need HIPAA compliance, checked .

What this means for ad tracking

Analytics and tag scripts run on every page, including pages about a condition, a treatment or a booking. They collect page addresses, page titles, IP addresses and device identifiers, which together can connect a person to the care they were looking for.

A BAA with Heap covers the data Heap collects for you. Audiences or conversions you export from Heap to an ad platform leave that BAA behind, because the ad platform has not signed it.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Keep Heap for what it does well. Curve carries the conversion signal to your ad platforms separately, under its own BAA.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Heap and patient data, read Is Heap HIPAA Compliant? Product Analytics Verdict.

Frequently asked questions

Does Heap sign a BAA?

Yes. Heap says it signs BAAs with customers. In Heap's words: “Heap is not just HIPAA compliant but also signs BAAs with customers and requires all new hires to undergo HIPAA training as part of onboarding.” We checked Heap's own pages on September 29, 2026.

Is Heap HIPAA compliant once the BAA is signed?

A BAA is Heap's commitment to protect the PHI it handles for you. How you set up Heap still matters, and the BAA does not reach ad platforms that receive data from your site or from Heap.

Does a BAA with Heap cover my ad pixels?

No. A BAA covers the data Heap handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with Heap.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Heap before you send it patient data.

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Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call