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BAA Directory

Does Google Tag Manager sign a BAA?

The answer

No public statement

No public statement about a BAA. Google's Tag Manager Use Policy says you must not upload data that personally identifies an individual.

Analytics and data. Checked on the vendor's own pages on .

On this page

What Google says

“to upload any data to Google Tag Manager that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google”

Source: Google Tag Manager Use Policy (a use you agree not to make), checked .

What this means for ad tracking

Analytics and tag scripts run on every page, including pages about a condition, a treatment or a booking. They collect page addresses, page titles, IP addresses and device identifiers, which together can connect a person to the care they were looking for.

Tag Manager is usually the container that loads your Meta, Google Ads and TikTok tags, so what it fires decides what each platform receives.

Without a BAA, Google Tag Manager should stay off pages where a visit could reveal a condition, a treatment or a booking. Those are also the pages that produce your best conversion signals, so the signals need another route to your ad platforms.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Curve gives you a conversion signal that does not depend on Google Tag Manager or a browser pixel carrying patient details.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Google Tag Manager and patient data, read Is Google Tag Manager HIPAA Compliant? The Verdict for Healthcare Websites.

Frequently asked questions

Does Google Tag Manager sign a BAA?

No public statement about a BAA. Google's Tag Manager Use Policy says you must not upload data that personally identifies an individual. In Google's words: “to upload any data to Google Tag Manager that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google” We checked Google's own pages on September 29, 2026.

Can I use Google Tag Manager with patient data?

Not until Google signs a BAA with you. We could not find a statement from Google offering one on its own pages, so ask Google directly and keep Protected Health Information out of Google Tag Manager until a BAA is in place.

How do I measure conversions without Google Tag Manager on sensitive pages?

Send the conversion server-side instead of from a browser tag. Curve sends conversions to your ad platforms under a BAA it signs on every plan, with neutral event names and SHA-256 hashed identifiers.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Google before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call