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BAA Directory

Does HubSpot sign a BAA?

The answer

Signs a BAA on specific plans

Yes, on Enterprise subscriptions with Sensitive Data turned on and HubSpot's BAA accepted.

CRM and email. Checked on the vendor's own pages on .

On this page

What HubSpot says

“To store HIPAA-covered data, you must select both the Health/Medical Data checkbox and the We are a HIPAA-covered entity or business associate checkbox.”

Source: HubSpot Knowledge Base, Store Sensitive Data in HubSpot, checked .

“By identifying as a HIPAA Covered Entity or Business Associate, HubSpot can track the application of the Business Associate Agreement (BAA) and fulfill regulatory obligations.”

Source: HubSpot Knowledge Base, Store Sensitive Data in HubSpot, checked .

What the BAA covers and excludes

Covers, in HubSpot's words:

  • HubSpot's BAA text: "This BAA applies only to the extent Customer is a “covered entity” or “business associate” as those terms are defined by HIPAA where Customer is sharing Protected Health Information with HubSpot." (Sensitive Data Terms)

What this means for ad tracking

HubSpot holds leads and patients, and teams often sync its lead stages, email clicks or purchases back to ad platforms as conversions or audiences. Each sync sends data from HubSpot to Meta, Google or TikTok.

A BAA with HubSpot covers the data inside HubSpot. It does not extend to the ad platform receiving a conversion or an audience from it. What reaches the ad platform should be a neutral event with hashed identifiers, not a lead stage or list name that names a treatment.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Keep HubSpot for what it does well. Curve carries the conversion signal to your ad platforms separately, under its own BAA.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Attribution is kept through booking tools, so a booked appointment is credited to the ad that brought the patient in.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on HubSpot and patient data, read Is HubSpot HIPAA Compliant? What Healthcare Marketers Need to Know About Enterprise vs Standard.

Frequently asked questions

Does HubSpot sign a BAA?

Yes, on Enterprise subscriptions with Sensitive Data turned on and HubSpot's BAA accepted. In HubSpot's words: “To store HIPAA-covered data, you must select both the Health/Medical Data checkbox and the We are a HIPAA-covered entity or business associate checkbox.” We checked HubSpot's own pages on September 29, 2026.

Which HubSpot plans include a BAA?

HubSpot lists Sensitive Data as available with Enterprise subscriptions: Marketing Hub, Sales Hub, Service Hub, Data Hub and Content Hub Enterprise, Smart CRM Enterprise and Revenue Hub Enterprise. You then accept the Sensitive Data Terms and, where it applies, the BAA.

Does a BAA with HubSpot cover my ad pixels?

No. A BAA covers the data HubSpot handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with HubSpot.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with HubSpot before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call