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Marketing Performance & Reporting

Measure Healthcare Marketing ROI Across Every Channel

Curve Compliance measures healthcare marketing performance with HIPAA-compliant ad attribution for healthcare: Campaign Reporting puts your ad spend next to the conversions Curve tracked on your site, for every platform and campaign. See campaign performance, ROAS, and conversion reconciliation in a single dashboard.

Implement in days, not weeks. Scale Google and Meta ads. No engineering team required.

4.9/5average rating from healthcare organizations
  • SOC 2 Type II
  • HIPAA Compliant
  • US Hosted
Capabilities

Complete Marketing Visibility

  • Cross-Channel Attribution

    See how every marketing channel contributes to patient acquisition with unified, multi-touch attribution across all platforms.

  • Conversion Reconciliation

    Compare submitted conversions against what platforms received and attributed to identify gaps and optimize match rates.

  • Campaign-Level ROAS

    Calculate true return on ad spend at the campaign, ad set, and keyword level with compliant revenue attribution.

Process

How It Works

  1. Connect Your Ad Accounts

    Link your Meta, Google, TikTok, LinkedIn, and Microsoft ad accounts to Curve with secure OAuth connections.

  2. Automatic Report Sync

    Curve automatically pulls campaign performance data and reconciles it with server-side conversion data for accurate reporting.

  3. Actionable Dashboards

    Access unified dashboards showing cross-channel performance, ROAS, conversion reconciliation, and keyword-level insights.

Campaign Reporting

Get a complete view of your marketing performance across every platform with unified, easy-to-read campaign reports.

  • Daily performance rollups
  • KPI summary cards
  • Campaign drill-down
  • Custom date ranges
  • Performance SyncDaily
  • Unified ReportingCross-Channel
  • Attribution VisibilityFull Funnel

Keyword & Geo Analysis

Drill into search term performance and geographic data to understand exactly what drives patient conversions.

  • Search term performance
  • Keyword-level ROAS
  • Geographic breakdown
  • Budget allocation insights
Without Curve
  • Siloed platform data
  • Manual spreadsheet exports
  • No cross-channel view
  • Guessing which keywords work
With Curve
  • Unified cross-channel data
  • Automatic daily sync
  • Single dashboard view
  • Keyword-level ROAS clarity

Reconciliation

Compare what was submitted to ad platforms against what was received and attributed to ensure data accuracy.

  • Submitted vs received vs attributed
  • Platform match rates
  • Trend analysis
  • Data quality monitoring
  • Average Match Rate96%
  • Data ReconciliationContinuous
  • Quality MonitoringReal-Time
Campaign Reporting

What Campaign Reporting Shows You

  • Spend next to conversions. What you spent, pulled from the ad platform, sits beside the conversions Curve tracked on your site, broken down by platform, campaign, ad set or ad group, and ad.
  • Five attribution models. Choose Last Click, First Click, Linear, Time Decay or U-Shaped to decide how credit is shared when someone clicked more than one ad before converting.
  • The conversions behind any number. Click a Conversions count to list each conversion credited to that row, with its date, type, value and credit weight.
  • Prospect journeys. Open one anonymous prospect to see their ad clicks and visits in order, from the first ad click to the booking.
  • CRM figures. Connect HubSpot or WhatConverts and their outcomes show as CRM Revenue and Close Rate next to your campaigns.

The conversions in the report come from Curve Compliance's server-side conversion tracking, which credits each booking, lead or call to the original ad click.

Customer Story

What Our Customers Say

“Since implementing Curve, our campaigns have become far more efficient, and our cost of acquisition has steadily declined. The clarity in tracking and reporting has made it easier to measure true ROI and guide smarter marketing decisions.”
DMD, Pelican Dental CareLuis PerezDMD, Pelican Dental Care
FAQ

Healthcare Marketing Performance Questions

What is ad attribution for healthcare?

Ad attribution for healthcare credits each booking, lead or other conversion to the ad click that brought the person in, while keeping patient details away from ad platforms. Curve Compliance tracks conversions on your site, credits each one to the original ad click, and puts that credit next to your ad spend in Campaign Reporting, under the BAA it signs on every plan.

How does Curve Compliance measure healthcare marketing performance?

Campaign Reporting in Curve Compliance puts what you spent, pulled from the ad platform, next to the conversions Curve tracked on your site. The report breaks down by platform, campaign, ad set or ad group, and ad, so you can see spend, conversions and return for each campaign in one table.

Which attribution models does Campaign Reporting offer?

Five: Last Click (the default), First Click, Linear, Time Decay and U-Shaped. If someone clicked a Meta ad, then a Google Ads ad, then booked, Last Click credits Google Ads, First Click credits Meta and Linear splits the booking between them. Switching models moves credit between campaigns, while spend, clicks and impressions stay as the platforms report them.

Can I see the conversions behind a number in Curve Compliance?

Yes. Click any Conversions count in Campaign Reporting and Deep Mode lists the individual conversions credited to that row, each with its date, type (purchase, lead, form, booking or call), value, credit weight and an anonymous prospect reference. It is the same credit as the table, shown conversion by conversion.

Can I follow one prospect from ad click to booking?

Yes. From a conversion's anonymous prospect reference, View journey lists that person's ad clicks and visits to your site in order, oldest first, so you can see the path from the first ad click to the booking.

Does Campaign Reporting show CRM revenue?

Yes. When HubSpot or WhatConverts is connected, Curve Compliance shows those outcomes as CRM figures in Campaign Reporting, including CRM Revenue and Close Rate, next to your ad spend and tracked conversions.

Ready when you are

See Your True Marketing ROI

Unified reporting across every channel — compliant by default.

  • Signed BAA included
  • Live in ~7 days
  • No engineering lift
Book a free demo