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Healthcare Marketing Articles
Stay ahead with the latest news in digital healthcare advertising from platform changes and lawsuits to new regulations affecting HIPAA-compliant marketing.
Leak Customer Data or Go Dark: The Third Option Telehealth Teams Are Not Being Told
A Nixon Peabody alert on August 10 put the FTC at the center of tracking consent, not HHS. Growth teams responded by shutting tracking off, which stops new
The FTC Just Sued Hims & Hers. Read Paragraph 70 Before Your Next Campaign Launch.
The FTC, California and Utah sued Hims & Hers over pixel-based health data sharing. The complaint names Meta's Conversions API, which means server-side is not
Google Killed the Old Offline Conversion API on June 15. Here's What Healthcare Marketers Need to Do Now.
Google's offline conversion API sunset hit June 15, 2026. Healthcare CRMs must migrate to Data Manager or lose Smart Bidding signals. Here's what changed.
Five questions to answer before turning on Meta's new AI features
Two AI features quietly went live in your Meta Ads Manager this spring — Manus and the AI-powered Pixel enrichment. For regulated accounts the question is not
Introducing Curve Forms: HIPAA-Aware Intake With Real Attribution
The most important moment in your patient acquisition funnel rarely happens on the ad. It happens at the form.
This Week in Healthcare Marketing: LinkedIn Tightened Health Ads, HIPAA Fines Jumped, and the FTC Got Permanent
This week healthcare marketing LinkedIn tightened health ads, HIPAA fines jumped, and the FTC went permanent. Here's what each move means for your campaigns.
HIPAA Tracking Roundup: Three More Pixel Settlements Hit the Docket (Plus Google Quietly Changed Its Pharma Ad Rules)
Three more healthcare organizations are staring down settlement deadlines this month, all for the same thing: Meta Pixel on patient-facing websites
OCR Is Coming for Everyone, Ad Platforms Are Locking Down, and the Bill for Bad Data Practices Just Hit $9M+
OCR enforcement is intensifying in 2026 across three new fronts: formal civil enforcement for substance use disorder (SUD) data under 42 CFR Part 2, a surge in
Healthcare Compliance Weekly: $18.5M in Data Breach Settlements and the Biggest HIPAA Security Rule Overhaul in a Decade
Three healthcare organizations settled data breach lawsuits totaling $18.5 million this week, including a $1.88M pixel tracking case. Plus, the biggest HIPAA
Another Week, Another Million-Dollar Pixel Lawsuit: Inova Health's $3.1M Settlement
This week's headline: Inova Health's $3.1 million pixel tracking settlement joins the growing list of healthcare organizations paying the price for standard
The Privacy Squeeze Is Here
Healthcare privacy compliance is under attack from two directions: federal regulators are finalizing the biggest HIPAA Security Rule overhaul in 20 years
Brave Health + Curve Case Study
Learn how Brave Health partnered with Curve to test paid search as a growth channel while maintaining HIPAA compliance and patient privacy. With Curve's
Introducing HIPAA-Compliant Session Recordings | Plus: Cerebral's $500K Pixel Settlement & Meta Policy Changes
Two major pixel settlements just dropped, Meta's new AI data policy went live, and we launched something you're going to want to see.
Kaiser Just Wrote a $47.5M Check. Here's Why You Should Care.
Kaiser's $47.5M pixel settlement, telehealth in the crosshairs, and why CIPA is every healthcare marketer's new nightmare. Plus: Google and Meta policy changes
Two Pixel Settlements, One Court Ruling, and Our New Data Export API
Healthcare marketing just got a mixed bag of news. Two Indiana hospitals settled pixel lawsuits (bad), but a federal court in Pennsylvania ruled in favor of
The Week Meta Stopped Asking Nicely
Meta is auto-disabling non-compliant health audiences in Q3 2025. Three major healthcare systems just settled pixel tracking lawsuits. Your grace period is
The Tracking Pixel Bill Is Coming Due
Three healthcare systems just settled tracking pixel lawsuits for $25-$38 per patient. Plus: new federal legislation could expand HIPAA to wellness apps.
Meta Just Made Changes to Lead Ads
Meta quietly rolled out new Lead Ads rules that actually matter for your day-to-day. Let's talk about what changed and what you need to do about it.
Pixels Settled, URLs Exposed: The PHI Risk Healthcare Marketers Still Miss
Healthcare tracking pixels are under legal fire. Discover what the Reid Health settlement means for your marketing stack and how to close URL-based PHI leaks.
When Success Stories Become Compliance Nightmares
OCR’s latest actions show HIPAA violations aren’t just an IT issue, marketing practices (testimonials, social posts, tracking pixels) can trigger fines
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Eli MorrisPaid Ads Specialist, Beacon Media & Marketing"I really enjoy working with the Curve team. They're responsive and want to continuously make improvements to our Curve accounts."
Ashley WombleVP of Marketing, Brave Health"Curve helped us prove that paid search can drive predictable, compliant growth without sacrificing quality or trust. They were flexible, fast, and truly partnered with us."
Richard ReamsDirector of Marketing, Palmetto Community Care"Curve makes HIPAA-compliant analytics affordable and accessible. If you're in healthcare marketing and tired of flying blind on attribution, it's worth taking a look."
Tim MingFounder, Growth Vanguard"Curve treats every client with the same dedication, whether you're a small shop or a large enterprise."
Carley CannonCEO, Precision Telemed"Working with Curve Compliance has been a valuable addition to our analytics infrastructure at Precision Telemed. As a nationwide, doctor-led telemedicine company, maintaining strict regulatory standards while continuing to scale is critical. Curve has provided clear visibility into our marketing data."
Mercedes CastroHead of Digital Marketing, Brave Health"Curve was the only company that would be adaptable and flexible to meet our needs."
Luis PerezDMD, Pelican Dental Care"The onboarding felt personal and attentive, and the integration with our systems was seamless; we were seeing meaningful results almost immediately."
Armaan GhandiCo-founder & CEO, the hw lab"As a fractional growth team operating solely within the health and wellness space, HIPAA compliant, accurate tracking is crucial to what we do. We've partnered with Curve on multiple clients, and have loved working with them. Compliant, knowledgable, responsive, adaptable, and affordable. Highly recommended!"
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