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BAA Directory

Is Klaviyo HIPAA compliant? Does it sign a BAA?

The answer

Does not sign a BAA

No. Klaviyo's Acceptable Use Policy says you may not store or send Protected Health Information in the platform.

CRM and email. Checked on the vendor's own pages on .

Using Klaviyo on a healthcare site? Curve Compliance keeps your ad tracking HIPAA-compliant around it, under a BAA on every plan. Book a call

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What Klaviyo says

“You may not solicit, store, process, send, or transmit any of the following types of data or information in the Klaviyo platform:”

Source: Klaviyo Acceptable Use Policy, checked .

“(b) medical records or health information, including Protected Health Information as defined in the Health Insurance Portability and Accountability Act (“HIPAA”);”

Source: Klaviyo Acceptable Use Policy, checked .

What this means for ad tracking

Klaviyo holds leads and patients, and teams often sync its lead stages, email clicks or purchases back to ad platforms as conversions or audiences. Each sync sends data from Klaviyo to Meta, Google or TikTok.

Without a BAA, patient data should not go into Klaviyo in the first place, and nothing from it should reach an ad platform with health details attached.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

A business associate agreement binds only the vendor that signs it, so each vendor that handles patient information for you needs its own. To compare CRMs, see our guide to HIPAA-compliant CRM.

How Curve helps

  • Curve gives you a conversion signal that does not depend on Klaviyo or a browser pixel carrying patient details.
  • Curve tracks conversions server-side in place of pixels, so they reach your ad platforms from Curve's server, not from the patient's browser.
  • Curve checks every event for PHI-like patterns before it goes out, and its neutral event names keep conditions and treatments out of what the platforms see.
  • Curve hashes identifiers with SHA-256 to each platform's requirements.
  • Curve keeps attribution through booking tools, so a booked appointment is credited to the ad that brought the patient in.
  • Curve adds consent management to your site, alongside the tracking.
  • Curve signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup for you in about a week.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Klaviyo and patient data, read Is Klaviyo HIPAA Compliant? Email and SMS Marketing Risks for DTC Health Brands.

Frequently asked questions

Is Klaviyo HIPAA compliant?

No. Klaviyo's Acceptable Use Policy says you may not store or send Protected Health Information in the platform. Without a BAA, Klaviyo should not receive patient information.

Does Klaviyo sign a BAA?

No. Klaviyo's Acceptable Use Policy says you may not store or send Protected Health Information in the platform. In Klaviyo's words: “You may not solicit, store, process, send, or transmit any of the following types of data or information in the Klaviyo platform:” We checked Klaviyo's own pages on September 29, 2026.

Can I use Klaviyo with patient data?

Not under a BAA from Klaviyo, based on its own pages. Keep Protected Health Information out of Klaviyo, and check what it sends to other services.

Can I still track ad conversions that come through Klaviyo?

Yes, when the conversion reaches your ad platforms without health information. Curve sends conversions server-side under a BAA it signs on every plan, with neutral event names and SHA-256 hashed identifiers.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Klaviyo before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call