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BAA Directory

Does Salesforce sign a BAA?

The answer

Signs a BAA on specific plans

Yes, for the services Salesforce lists as HIPAA Covered Services, once a BAA naming them is signed.

CRM and email. Checked on the vendor's own pages on .

On this page

What Salesforce says

“For Customer's use of a HIPAA Covered Service to be covered by the BAA: (1) Customer and Salesforce must sign a BAA that includes the HIPAA Covered Service; and (2) Customer must comply with the terms of the BAA and this article, to the extent applicable.”

Source: Salesforce, Business Associate Addendum Restrictions, checked .

What the BAA covers and excludes

Covers, in Salesforce's words:

  • Salesforce's list of HIPAA Covered Services includes Sales Cloud and "Marketing Cloud Engagement (formerly branded as ExactTarget)", among others.

Excludes or limits, in Salesforce's words:

  • "The Marketing Cloud Einstein features included with Marketing Cloud Growth and Advanced are not covered by the BAA."
  • "The Discover feature included with Lightning Platform is not covered by the BAA."
  • "Commerce Cloud Einstein (including services formerly branded by Demandware as Predictive Email) is not covered by the BAA."

What this means for ad tracking

Salesforce holds leads and patients, and teams often sync its lead stages, email clicks or purchases back to ad platforms as conversions or audiences. Each sync sends data from Salesforce to Meta, Google or TikTok.

A BAA with Salesforce covers the data inside Salesforce. It does not extend to the ad platform receiving a conversion or an audience from it. What reaches the ad platform should be a neutral event with hashed identifiers, not a lead stage or list name that names a treatment.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Keep Salesforce for what it does well. Curve carries the conversion signal to your ad platforms separately, under its own BAA.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Attribution is kept through booking tools, so a booked appointment is credited to the ad that brought the patient in.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Salesforce and patient data, read Is Salesforce Marketing Cloud HIPAA Compliant? What Health Cloud Covers and What It Does Not.

Frequently asked questions

Does Salesforce sign a BAA?

Yes, for the services Salesforce lists as HIPAA Covered Services, once a BAA naming them is signed. In Salesforce's words: “For Customer's use of a HIPAA Covered Service to be covered by the BAA: (1) Customer and Salesforce must sign a BAA that includes the HIPAA Covered Service; and (2) Customer must comply with the terms of the BAA and this article, to the extent applicable.” We checked Salesforce's own pages on September 29, 2026.

Which Salesforce plans include a BAA?

Salesforce covers the services on its HIPAA Covered Services list, such as Sales Cloud and Marketing Cloud Engagement, once you and Salesforce sign a BAA that includes them. Some features inside covered products, such as the Marketing Cloud Einstein features in Marketing Cloud Growth and Advanced, are not covered.

Does a BAA with Salesforce cover my ad pixels?

No. A BAA covers the data Salesforce handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with Salesforce.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Salesforce before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call