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BAA Directory

Does Looker Studio sign a BAA?

The answer

Signs a BAA

Yes. Google covers Looker Studio, now called Data Studio, under its Google Cloud Platform BAA.

Analytics and data. Checked on the vendor's own pages on .

On this page

What Google says

“Customers who are subject to HIPAA and wish to use Data Studio with PHI must execute a Google Cloud Platform Business Associate Agreement (BAA) with Google before proceeding. Customers who have not signed the Google Cloud Platform BAA with Google must not use Data Studio in connection with PHI.”

Source: Google Cloud, Data Studio HIPAA implementation guide, checked .

“Data Studio (formerly known as Looker Studio) supports HIPAA compliance (within the scope of the Google Cloud Platform Business Associate Agreement (BAA)) but ultimately customers are responsible for evaluating their own HIPAA compliance.”

Source: Google Cloud, Data Studio HIPAA implementation guide, checked .

What the BAA covers and excludes

Excludes or limits, in Google's words:

  • "Please note that the previous Data Studio BAA can no longer be accepted by new customers."
  • "You must not provide PHI to Google when accessing Data Studio technical support services."

What this means for ad tracking

Analytics and tag scripts run on every page, including pages about a condition, a treatment or a booking. They collect page addresses, page titles, IP addresses and device identifiers, which together can connect a person to the care they were looking for.

Looker Studio reports usually pull from ad platforms, Google Analytics and CRMs, so the BAA covers the report, not the connected sources.

A BAA with Google covers the data Looker Studio collects for you. Audiences or conversions you export from Looker Studio to an ad platform leave that BAA behind, because the ad platform has not signed it.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Keep Looker Studio for what it does well. Curve carries the conversion signal to your ad platforms separately, under its own BAA.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Looker Studio and patient data, read Is Looker Studio HIPAA Compliant? Reporting Risks.

Frequently asked questions

Does Looker Studio sign a BAA?

Yes. Google covers Looker Studio, now called Data Studio, under its Google Cloud Platform BAA. In Google's words: “Data Studio (formerly known as Looker Studio) supports HIPAA compliance (within the scope of the Google Cloud Platform Business Associate Agreement (BAA)) but ultimately customers are responsible for evaluating their own HIPAA compliance.” We checked Google's own pages on September 29, 2026.

Is Looker Studio HIPAA compliant once the BAA is signed?

A BAA is Google's commitment to protect the PHI it handles for you. How you set up Looker Studio still matters, and the BAA does not reach ad platforms that receive data from your site or from Looker Studio.

Does a BAA with Looker Studio cover my ad pixels?

No. A BAA covers the data Google handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with Google.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Google before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call