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BAA Directory

Is Hotjar HIPAA compliant? Does it sign a BAA?

The answer

No public statement

No public statement. We found no statement about a BAA on Hotjar's own help and privacy pages.

Analytics and data. Checked on the vendor's own pages on .

Measuring a healthcare website? Curve Compliance includes web analytics, session replay and heatmaps under the same BAA as its HIPAA-compliant ad tracking. Book a call

On this page

What we checked

We looked for a statement about a BAA on Hotjar's own pages and could not find one we could quote. These are the pages we checked:

Until Hotjar puts a BAA in writing for you, treat it as a tool that has not agreed to protect patient data.

What this means for ad tracking

Analytics and tag scripts run on every page, including pages about a condition, a treatment or a booking. They collect page addresses, page titles, IP addresses and device identifiers, which together can connect a person to the care they were looking for.

Session recordings and heatmaps capture what visitors click and type, which on a healthcare site can include the service they looked at and the form they started.

Without a BAA, Hotjar should stay off pages where a visit could reveal a condition, a treatment or a booking. Those are also the pages that produce your best conversion signals, so the signals need another route to your ad platforms.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

A business associate agreement binds only the vendor that signs it, so each vendor that handles patient information for you needs its own.

How Curve helps

  • Curve gives you a conversion signal that does not depend on Hotjar or a browser pixel carrying patient details.
  • Curve tracks conversions server-side in place of pixels, so they reach your ad platforms from Curve's server, not from the patient's browser.
  • Curve checks every event for PHI-like patterns before it goes out, and its neutral event names keep conditions and treatments out of what the platforms see.
  • Curve hashes identifiers with SHA-256 to each platform's requirements.
  • Curve adds consent management to your site, alongside the tracking.
  • Curve signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup for you in about a week.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Hotjar and patient data, read Hotjar vs Microsoft Clarity for Healthcare: Neither Is HIPAA Compliant, Here Is What to Use Instead.

Frequently asked questions

Is Hotjar HIPAA compliant?

No public statement. We found no statement about a BAA on Hotjar's own help and privacy pages. Ask Hotjar directly before sending it patient information.

Does Hotjar sign a BAA?

No public statement. We found no statement about a BAA on Hotjar's own help and privacy pages. We checked Hotjar's own pages on September 29, 2026.

Can I use Hotjar with patient data?

Not until Hotjar signs a BAA with you. We could not find a statement from Hotjar offering one on its own pages, so ask Hotjar directly and keep Protected Health Information out of Hotjar until a BAA is in place.

How do I measure conversions without Hotjar on sensitive pages?

Send the conversion server-side instead of from a browser tag. Curve sends conversions to your ad platforms under a BAA it signs on every plan, with neutral event names and SHA-256 hashed identifiers.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Hotjar before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call