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BAA Directory

Does Microsoft Clarity sign a BAA?

The answer

Does not sign a BAA

No. Clarity's terms say you will not use it with content that may contain health care information.

Analytics and data. Checked on the vendor's own pages on .

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What Microsoft says

“You will not use the Offering in connection with content which may contain sensitive user materials, such as health care, financial services or government-related information.”

Source: Microsoft Clarity Terms of Use, checked .

What this means for ad tracking

Analytics and tag scripts run on every page, including pages about a condition, a treatment or a booking. They collect page addresses, page titles, IP addresses and device identifiers, which together can connect a person to the care they were looking for.

Clarity records sessions and heatmaps, so on a healthcare site it sees the pages, clicks and form interactions of people looking for care.

Without a BAA, Microsoft Clarity should stay off pages where a visit could reveal a condition, a treatment or a booking. Those are also the pages that produce your best conversion signals, so the signals need another route to your ad platforms.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Curve gives you a conversion signal that does not depend on Microsoft Clarity or a browser pixel carrying patient details.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Microsoft Clarity and patient data, read Is Microsoft Clarity HIPAA Compliant: Heatmap Risks for Medical Websites.

Frequently asked questions

Does Microsoft Clarity sign a BAA?

No. Clarity's terms say you will not use it with content that may contain health care information. In Microsoft's words: “You will not use the Offering in connection with content which may contain sensitive user materials, such as health care, financial services or government-related information.” We checked Microsoft's own pages on September 29, 2026.

Can I use Microsoft Clarity with patient data?

Not under a BAA from Microsoft, based on its own pages. Keep Protected Health Information out of Microsoft Clarity, and check what it sends to other services.

How do I measure conversions without Microsoft Clarity on sensitive pages?

Send the conversion server-side instead of from a browser tag. Curve sends conversions to your ad platforms under a BAA it signs on every plan, with neutral event names and SHA-256 hashed identifiers.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Microsoft before you send it patient data.

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Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call