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Mixpanel vs Amplitude for healthcare comes down to plan fit and event design, because Mixpanel says its standard BAA helps “our Enterprise Plan customers maintain their HIPAA compliance,” while Amplitude says it “can enter a Business Associates Agreement to help you maintain your HIPAA compliance” without naming a plan on that page (Mixpanel; Amplitude). Either way, the bigger risk is what your events carry: HHS describes a tracking technology as “a script or code on a website or mobile app used to gather information about users or their actions,” and a condition name in an event or property carries health details into whichever tool receives it (HHS). Curve Compliance, which sends ad conversions server-side for health brands under a BAA on every plan, checked both vendors' pages on November 9, 2026.
Book a call. Running product analytics next to paid ads? Curve Compliance sends conversions from its own servers to Meta, Google Ads and other ad platforms with neutral event names and a fixed list of fields, strips PHI before data reaches an ad platform and signs a BAA on every plan. Curve's team does the setup, typically live in about a week. Book a call with Curve.
Mixpanel vs Amplitude at a glance
Every cell below comes from the vendor's own page, opened November 9, 2026.
| Mixpanel | Amplitude | |
|---|---|---|
| BAA | A “standard Business Associates Agreement” for Enterprise Plan customers; “To see if you qualify for a BAA, please contact a sales representative” (Mixpanel) | “Amplitude can enter a Business Associates Agreement to help you maintain your HIPAA compliance” (Amplitude) |
| Plan named on the HIPAA page | Enterprise Plan | None named on its security and privacy page, so ask sales |
| AI features | Not addressed on its HIPAA page | “all of Amplitude's AI features are covered under our BAAs” (Amplitude) |
| Where data is stored | “storage on Mixpanel's servers in the United States (by default), in the European Union, or in India” (Mixpanel) | “data centers hosted by AWS in the US and in the EU” (Amplitude) |
| Encryption described | “All data is secured in transit using TLS, and encrypted at rest in our proprietary analytics database” (Mixpanel) | Not described on the page opened |
| Curve's BAA Directory | Mixpanel entry | Amplitude entry |
Mixpanel's HIPAA page adds: “Mixpanel is a first-party analytics provider. When you use Mixpanel, you collect and control the data” (Mixpanel). That cuts both ways. You control the data, so you also decide what health details reach it. Terms change, so confirm the BAA and the plan it covers in writing before you send any event that could be PHI.
What each BAA covers, and what it does not
A BAA covers the vendor that signs it. Mixpanel's BAA covers Mixpanel, Amplitude's covers Amplitude, and neither one reaches an ad platform you forward events to. HHS says tracking technology vendors are business associates when they receive PHI on a regulated entity's behalf, and that regulated entities must “enter into a business associate agreement (BAA) with these tracking technology vendors to ensure that PHI is protected in accordance with the HIPAA Rules” (HHS).
HHS also says “disclosures of PHI to tracking technology vendors for marketing purposes, without individuals' HIPAA-compliant authorizations, would constitute impermissible disclosures” (HHS). Measuring how people use your own app is a different job from ad targeting, so keep the two data paths apart. Which purpose your analytics serves, and whether your company is a covered entity or business associate at all, are questions to talk to your counsel about.
Event naming without health details
The plan decides whether a vendor may hold PHI. Event design decides whether you send any. A product event such as a viewed page or a started checkout becomes health information when its name or properties carry a condition, a drug or an intake answer tied to a user.
| Instead of | Send | Why |
|---|---|---|
| viewed_anxiety_program | viewed_program, with an internal program ID | The condition stays out of the event name |
| weight_loss_quiz_answer = yes | quiz_step_completed | The answer stays in your own system |
| Free-text properties copied from forms | Nothing | Free text can hold anything a patient types |
| Email address as the user ID | An internal, random user ID | A direct identifier stays out of the analytics tool |
For a fuller naming guide, see event tracking on a healthcare website, and for each vendor alone, is Mixpanel HIPAA compliant and is Amplitude HIPAA compliant.
Which is better for a telehealth app?
Neither vendor's page ranks one over the other for healthcare, and you shouldn't need to. Decide on three things you can check:
- Plan fit. Mixpanel names its Enterprise Plan. Amplitude's page names no plan, so ask which plans its BAA covers.
- Data region. Mixpanel offers US, EU and India storage. Amplitude runs US and EU data centers.
- AI features. Amplitude says its BAAs cover its AI features. Mixpanel's HIPAA page does not address them, so ask before you turn them on.
Then design events so that either tool holds as little health information as possible. For a wider field, see HIPAA compliant analytics tools and is PostHog HIPAA compliant.
Product analytics vs ad conversions
Product analytics tells you how people use your app. Ad platforms want to know which ad led to a booking. Those are different data needs, and ad platforms are the harder case: Curve's BAA Directory lists Meta, Google Ads and TikTok as not signing a BAA. Forwarding Mixpanel or Amplitude events to them moves that data outside both analytics BAAs. See which ad platforms sign a BAA.
The safer pattern is one neutral conversion per booked visit, sent server-side with a fixed list of fields and no condition names. Before you build it, check which pixels and trackers your web app already loads with the free website scan.
How Curve Compliance helps
Curve Compliance handles the ad side of this. It replaces browser ad pixels on your website and web app with one script and sends conversions server-side from Curve's servers to Meta, Google Ads, TikTok, Microsoft Advertising and LinkedIn. Each platform receives only a fixed list of fields, events can use neutral names, and contact identifiers are off by default on Meta, Google Ads and TikTok. Curve checks every event for PHI-like patterns, such as condition names, form answers and emails in URLs, and strips PHI before data reaches an ad platform. Event Logs show what Curve sent to each platform and what the platform accepted.
Curve also offers session replay and heatmaps under the same BAA, and Campaign Reporting puts Meta and Google Ads spend next to Curve-tracked conversions per campaign. Curve is SOC 2 Type II, signs a BAA on every plan, and its team does the setup, typically live in about a week. If your events touch personal details, see what counts as PII.
Sources, checked November 9, 2026: Mixpanel and HIPAA; Mixpanel Data Residency Program; Amplitude security and privacy; HHS, Use of Online Tracking Technologies.
Frequently Asked Questions
Is Mixpanel or Amplitude better for healthcare?
Neither is better by default: Mixpanel's standard BAA covers its Enterprise Plan customers and Amplitude says it can enter a BAA, so choose on plan fit, data region and AI features. Both stay safer when event names and properties carry no health details.
Is Mixpanel HIPAA compliant?
Mixpanel says its standard BAA helps “our Enterprise Plan customers maintain their HIPAA compliance,” and asks you to contact sales to see if you qualify (Mixpanel). Without that BAA, keep PHI out of Mixpanel.
Is Amplitude HIPAA compliant?
Amplitude says it “can enter a Business Associates Agreement to help you maintain your HIPAA compliance,” and that its AI features are covered under its BAAs (Amplitude). Confirm which plan your BAA covers before you send health data.
Do I need a BAA if I only track button clicks?
It depends on whether those clicks, tied to a user, relate to that person's health or care. HHS defines a tracking technology broadly, as “a script or code on a website or mobile app used to gather information about users or their actions as they interact with a website or mobile app” (HHS), so judge the data, not the event type.
Can I send product events to Meta?
Not if they carry PHI. Curve's BAA Directory lists Meta as not signing a BAA, so send one neutral conversion server-side instead.
Where do Mixpanel and Amplitude store data?
Mixpanel offers “storage on Mixpanel's servers in the United States (by default), in the European Union, or in India” (Mixpanel). Amplitude runs “data centers hosted by AWS in the US and in the EU” (Amplitude).
Does Curve Compliance sign a BAA?
Yes, on every plan. Curve sends ad conversions server-side with a fixed list of fields and strips PHI before data reaches an ad platform.
Talk to Curve Compliance
Book a call. Using Mixpanel or Amplitude next to paid ads? Curve's team will review what your website sends to Meta, Google and TikTok with you and set up server-side conversions with neutral event names, under a BAA on every plan. Most customers are live in about a week. Book a call with Curve.