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BAA Directory

Does FullStory sign a BAA?

The answer

Signs a BAA

Yes. Fullstory provides its BAA, while still prohibiting customers from sending it health data.

Analytics and data. Checked on the vendor's own pages on .

On this page

What Fullstory says

“Yes, Fullstory provides our BAA to support our Customer's respective HIPAA obligations when using our services.”

Source: Fullstory Help Center, Business Associate Agreement (BAA), checked .

“While Fullstory continues to prohibit customers from using Fullstory's services to collect health data, we like to have BAAs in place with customers that consider themselves a covered entity under HIPAA, a contractor to a HIPAA-covered company, or if your company interacts with health data, even if that data is anonymous/not sensitive.”

Source: Fullstory Help Center, Business Associate Agreement (BAA), checked .

What the BAA covers and excludes

Covers, in Fullstory's words:

  • "The BAAs will protect both Fullstory and you, the Customer, in the event that Fullstory inadvertently processes or interacts with health data due to a Customer's configuration of the Fullstory services."

Excludes or limits, in Fullstory's words:

  • Fullstory's policy is to prohibit customers from sending sensitive data, and "Health data is a type of “Sensitive data,” which includes but is not limited to medical records, diagnostic data, medical identification numbers, an individual's mental or physical condition, unique identifiers used by a health insurer or provider to identify an individual, and genetic information."

What this means for ad tracking

Analytics and tag scripts run on every page, including pages about a condition, a treatment or a booking. They collect page addresses, page titles, IP addresses and device identifiers, which together can connect a person to the care they were looking for.

A BAA with Fullstory covers the data FullStory collects for you. Audiences or conversions you export from FullStory to an ad platform leave that BAA behind, because the ad platform has not signed it.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Keep FullStory for what it does well. Curve carries the conversion signal to your ad platforms separately, under its own BAA.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on FullStory and patient data, read Is FullStory HIPAA Compliant? Session Replay Alternatives for Healthcare User Research.

Frequently asked questions

Does FullStory sign a BAA?

Yes. Fullstory provides its BAA, while still prohibiting customers from sending it health data. In Fullstory's words: “Yes, Fullstory provides our BAA to support our Customer's respective HIPAA obligations when using our services.” We checked Fullstory's own pages on September 29, 2026.

Is FullStory HIPAA compliant once the BAA is signed?

A BAA is Fullstory's commitment to protect the PHI it handles for you. How you set up FullStory still matters, and the BAA does not reach ad platforms that receive data from your site or from FullStory.

Does a BAA with FullStory cover my ad pixels?

No. A BAA covers the data Fullstory handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with Fullstory.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Fullstory before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call