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Audience Builder

Build Compliant Audiences for Better Ad Targeting

Create audience segments based on website behavior, conversion events, and custom criteria — then sync them to Meta and Google Ads with automatic PHI stripping.

Book A DemoFree Compliance Scan

Smarter Audience Targeting

Behavioral Segmentation
Create audience segments based on website behavior, conversion events, and traffic source data — all without exposing patient identity.
Platform Sync
Automatically sync compliant audience segments to Meta Custom Audiences and Google Ads Customer Match with scheduled refreshes.
CSV Import
Upload offline audience lists with automatic PHI stripping and hashing before data is sent to any ad platform.

How It Works

1

Define Your Segment

Use the drag-and-drop builder to create audience segments based on page visits, events, UTM parameters, and custom conditions.

2

Review & Estimate

Preview estimated audience size and review the segment criteria before syncing to ensure you're targeting the right users.

3

Sync to Ad Platforms

Push your compliant audience segments to Meta and Google Ads with automatic data hashing and configurable refresh schedules.

Segment Builder

Build sophisticated audience segments with an intuitive visual builder that supports complex condition logic.

  • Drag-and-drop condition builder
  • AND/OR logic combinations
  • Behavioral + traffic source conditions
  • Size estimation before sync
1
Define Conditions
Pages visited, events triggered, traffic source
2
Combine Logic
AND/OR rules for precise targeting
3
Estimate Size
See audience reach before syncing

Platform Integration

Sync your audience segments directly to major ad platforms with automatic compliance safeguards built in.

  • Meta Custom Audiences sync
  • Google Ads Customer Match
  • Automatic data hashing
  • Configurable refresh schedule
Sync Destinations
MetaCustom Audiences
GoogleCustomer Match
TikTokAudience Sync

Better Targeting Without the Compliance Risk

Build, sync, and optimize audiences — all HIPAA-compliant.

Book a free demo