Server-to-Server Pixels Are Still Pixels: Google S2S and TikTok S2S in the FTC Complaint
The FTC named server-to-server integrations from Google and TikTok alongside browser pixels. The transport method did not change the legal analysis.
Healthcare Marketing Guides
Browse practical guidance on privacy-safe healthcare advertising, analytics, patient acquisition, and marketing compliance.
When Audience Precision Becomes Evidence: The FTC's Argument in the Hims and Hers Case
The FTC alleges Hims could only build audiences that specific by breaking its privacy promises. Targeting precision itself became part of the government's
Customer List Uploads Are a Health Privacy Risk: The Vector Most Marketers Never Audit
The FTC alleges Hims uploaded customer lists to Meta and Snap for matching. List uploads bypass every consent banner and cookie control on your site.
What the FTC Means by Events: The Legal Unit of Harm in Pixel Cases
The Hims complaint defines Events as the actions of website visitors, then treats sharing those Events as the violation. Understanding the event as the unit of
The FTC Just Named the Conversions API in a Health Privacy Complaint: Server-Side Is Not a Defense
The Hims complaint describes Meta's Conversions API as a direct server-to-Meta connection that allegedly disclosed health information. Moving a pixel
Fifteen Ad Platforms Named in the FTC's Hims and Hers Complaint: The Full List and What It Means
The FTC named Meta, Snap, and at least thirteen more advertising platforms with pixels allegedly placed on Hims platforms. The full list is a ready-made audit
MediaBids and PartnerCentric: The Affiliate and Print Trackers in the FTC's Hims Complaint
Affiliate and print-response trackers rarely reach a compliance review. Both are named in the FTC's complaint against Hims and Hers.
The X (Twitter) Pixel and Health Information: Named in the FTC's Hims and Hers Complaint
X, formerly Twitter, appears in the FTC's list of trackers allegedly placed on Hims platforms. Legacy pixels from paused campaigns are a common source of
The TikTok S2S Pixel and Healthcare Data: What the FTC's Hims and Hers Complaint Names
The complaint specifically names TikTok's server-to-server pixel. Server-side integrations were named alongside browser pixels, not treated as a safer
The Reddit Pixel in Healthcare Marketing: What the FTC's Hims and Hers Complaint Shows
Reddit is named in the FTC complaint against Hims. Community platforms carry the same conversion-event exposure as search and social.
Podsights, Spotify Ad Analytics, and Podcast Attribution: Named in the FTC's Hims Complaint
Podcast attribution pixels tie audio exposure to onsite conversion events. Podsights, now Spotify Ad Analytics, appears in the FTC's list of trackers on Hims
The Pinterest Pixel and Health Data: What the FTC's Hims and Hers Complaint Alleges
Pinterest is named among the trackers allegedly placed on Hims platforms. Visual discovery platforms collect the same conversion events as any other pixel.
PebblePost and Programmatic Direct Mail: The Healthcare Privacy Risk the FTC Named
PebblePost turns website behavior into physical mail. The FTC's Hims complaint names its pixel, and onsite-to-mailbox targeting is a category most compliance
StackAdapt Pixel in Healthcare Advertising: What the FTC's Hims and Hers Case Flags
StackAdapt is among the platforms named in the FTC complaint. Native and programmatic vendors are a blind spot in most healthcare tracking audits.
The Trade Desk Pixel and Healthcare Data: Lessons From the FTC's Hims and Hers Complaint
Programmatic DSP pixels rarely get compliance review. The Trade Desk is named in the FTC's complaint, and programmatic buying spreads event data further than
Is the Criteo Pixel Safe for Healthcare? What the FTC's Hims and Hers Complaint Alleges
Criteo appears by name in the FTC's list of trackers allegedly placed on Hims platforms. Retargeting vendors inherit every privacy promise the advertiser made.
Google Ads Pixel and Google Ads S2S Pixel in the FTC's Hims and Hers Complaint
The FTC named both the standard Google Ads Pixel and the server-to-server variant. The S2S listing matters because it undercuts the idea that server-side
Microsoft Bing Pixel and Bing Image Pixel: Named in the FTC's Hims and Hers Complaint
The complaint lists both the Bing Pixel and the Bing Image Pixel among trackers allegedly placed on Hims platforms. Microsoft Advertising is rarely audited
Snap Pixel and Customer List Uploads: The Allegations in the FTC's Hims and Hers Complaint
The FTC alleges Hims uploaded customer lists to Snap to match users to Snapchat accounts. Customer list matching is the vector most healthcare marketers forget
The Meta Pixel and Conversions API in the FTC's Hims and Hers Case: What Healthcare Advertisers Should Learn
The FTC's complaint against Hims and Hers names both the Meta Pixel and the Conversions API as mechanisms that allegedly disclosed health information. Here is
Curve Now Supports ChatGPT, Reddit, Amazon Ads, and Nextdoor
Curve now supports ChatGPT Ads, Reddit Ads, Amazon Ads, and Nextdoor Ads with privacy-first conversion measurement for healthcare marketers.
HIPAA-Compliant A/B Testing: Tools and Setups That Don't Leak PHI
Most A/B testing tools ship visitor data to third-party servers with no BAA. How to run experiments on healthcare sites without leaking PHI.
GLP-1 Advertising Rules in Late 2026: What Google and Meta Now Allow
Google and Meta both tightened GLP-1 ad policies through 2026. The current rules, what changed, and how compliant clinics keep campaigns running.
Healthcare Pixel Lawsuit Settlements: Mid-2026 Roundup and Compliance Lessons
The pixel litigation wave has not slowed in 2026. The latest settlements, what plaintiffs are winning on, and the patterns that trigger suits.