Browse practical guidance on privacy-safe healthcare advertising, analytics, patient acquisition, and marketing compliance.
In February 2026, California's privacy regulator broke its own record with a $2.75 million settlement against a streaming company for opt-out failures, capping a year in which [1]Indiana, Ke
Read articleVeterinary spend on digital advertising keeps climbing as big-box retailers and telehealth services compete for the same pet owners local clinics rely on. Yet most veterinary marketers opera
Read articleOn January 15, 2025, the New Jersey Data Privacy Act (NJDPA) took effect, layering a new set of consumer privacy obligations on top of HIPAA for healthcare organizations operating in the sta
Read articleIn 2024, Advocate Aurora Health agreed to a $12.25 million settlement to resolve a class action alleging it shared patient information with Meta and Google through a tracking pixel, one of t
Read articleIn July 2025, MarinHealth agreed to a $3 million settlement to resolve claims that Meta Pixel and other tracking tools on its website transmitted patient information to third parties without
Read articleIn June 2024, a federal judge approved a $6.6 million class-action settlement against Novant Health after a Meta Pixel on the hospital system's MyChart portal allegedly transmitted protected
Read articleIn 2023, Illinois-headquartered Advocate Aurora Health agreed to pay $12.225 million to settle a consolidated class action over its use of Meta Pixel and Google Analytics on its websites, Li
Read articleAdvocate Aurora Health agreed to a $12.25 million settlement to resolve a consolidated class action alleging it disclosed patient data, including IP addresses, appointment times, and communi
Read articleConnecticut Attorney General William Tong's office resolved its first enforcement action under the Connecticut Data Privacy Act by the end of 2025, issued dozens of notices of violation and
Read articleOn October 24, 2024, the Massachusetts Supreme Judicial Court handed hospitals a narrow win in Vita v. New England Baptist Hospital, ruling that the state's 1968 Wiretap Act did not apply to
Read articleRoughly one-third of the top 100 U.S. hospitals were caught running the Meta Pixel on pages that transmitted protected health information to Facebook, triggering a wave of class actions, OCR
Read articleGoogle's "Health & Fitness Buffs" affinity segment groups users who consistently consume fitness blogs, workout videos, sports news, and health-related apps, making it one of the broadest...
Read articleAccording to SAMHSA's 2024 National Survey on Drug Use and Health, [1]23.4% of U.S. adults (61.5 million people) had any mental illness in the past year, and only 52.1% of those adults recei
Read articleGoogle Ads in-market audiences group users by what they're actively researching: a hip replacement consultation, a therapist for anxiety, a cosmetic dermatologist. For healthcare marketers,
Read articleThe U.S. medical aesthetics industry now operates from more than 10,000 locations and [1]has eclipsed $17 billion and is growing by more than $1 billion per year. With that growth comes brut
Read articleHealthcare advertisers running Google Ads face a targeting dilemma that other industries never have to confront: the audience segment that drives the best conversions may also be the one mos
Read articleSpecialty practices bidding on the medical services in-market audience google ads segment face a paradox: Google's own audience taxonomy surfaces patients actively researching surgeons,...
Read articleGoogle's in-market audiences identify users actively researching products and services, and the "Health Services" segment captures people comparing providers, scheduling appointments, or eva
Read articleGoogle Ads custom segments (the audience product previously known as Custom Intent) let healthcare advertisers reach users actively researching specific products and services based on the ke
Read articleThe U.S. physical and occupational therapy market reached an estimated [1]$53 billion in 2024, up 6.4% from 2023 and up 64% from 2020, and outpatient clinics now compete for the same patient
Read articleFunctional medicine practices occupy a uniquely treacherous spot in digital advertising. Patient intake forms routinely capture autoimmune conditions, hormonal symptoms, gut health complaint
Read articleMedical spas advertising on Facebook and Instagram entered a new compliance reality in 2025, and 2026 brought sharper enforcement. The rules governing hipaa compliant advertising medical spa
Read articlePlaintiffs' attorneys have identified hundreds of hospital systems and medical provider web properties where patient data flowed to Meta through the standard browser pixel. A 2019 study of 3
Read articleHealthcare advertisers face a brutal math problem. Class-action settlements tied to tracking pixels have crossed eight figures at individual hospital systems, with Novant Health agreeing to
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