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To know whether Gemini or Claude names your practice, ask both the questions your patients ask and record the answers, because each can draw on the web and show the pages it used, and Curve Compliance's AI Visibility shows you how often both name and cite your practice. AI Visibility is a feature in Curve Compliance, and Curve also offers it as a managed service. It covers ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Claude and Gemini.
Next step. Want to see what Gemini and Claude tell patients about your practice, side by side with ChatGPT and Google? Book a call to see AI Visibility on your own questions, or to talk about the managed service.
This guide covers how each assistant finds pages, which of their bots to allow, and what to track. For the wider playbook on earning citations, see answer engine optimization for healthcare and optimizing for ChatGPT, Perplexity and Gemini citations.
How Claude finds and cites pages
Anthropic's help center says “When you ask about topics that benefit from current information, Claude invokes a search tool to inform and ground its generated responses with content from the live web. Every response includes citations, so you can easily verify sources yourself.” During a search, “Claude processes multiple sources to find relevant content.” In the newer Claude experience there is no web search toggle, and “Claude searches the web when it helps” (Claude Help Center, Enable and use web search).
Local questions get local answers: “Claude may use your location (inferred from your IP address) when responding to a request for localized results” (Claude Help Center). A patient in one city can get a different list of clinics than a patient two towns over, so a useful check asks the question the way a patient in each of your cities would.
Anthropic's three bots
Anthropic separates training, search indexing and user-directed fetches into three agents, and says what happens when you disable each (Claude Help Center, Does Anthropic crawl data from the web?):
| Bot | What Anthropic says it does | What disabling it does | Source |
|---|---|---|---|
| ClaudeBot | “ClaudeBot helps enhance the utility and safety of our generative AI models by collecting web content that could potentially contribute to their training.” | “When a site restricts ClaudeBot access, it signals that the site's future materials should be excluded from our AI model training datasets.” | Anthropic |
| Claude-User | “When individuals ask questions to Claude, it may access websites using a Claude-User agent.” | “Disabling Claude-User on your site prevents our system from retrieving your content in response to a user query, which may reduce your site's visibility for user-directed web search.” | Anthropic |
| Claude-SearchBot | “Claude-SearchBot navigates the web to improve search result quality for users.” | “Disabling Claude-SearchBot on your site prevents our system from indexing your content for search optimization, which may reduce your site's visibility and accuracy in user search results.” | Anthropic |
Anthropic says its bots honor robots.txt: “Anthropic's Bots respect "do not crawl" signals by honoring industry standard directives in robots.txt.” It also says blocking its IP addresses instead of using robots.txt may not work reliably, because doing so impedes its ability to read your robots.txt file (Anthropic). So set each bot by name in robots.txt, one rule per subdomain you want covered.
How Gemini finds and cites pages
Google's Gemini help says “Gemini Apps may provide links to sources and related content for you to dig deeper,” and those links can include public websites. It also says “Not all responses include related links or sources” (Gemini Apps Help, View related sources).
Where does Gemini's web content come from? Google's crawler documentation describes grounding in Gemini Apps as “providing content from the Google Search index to the model at prompt time to improve factuality and relevancy,” and says the Google-Extended token lets publishers manage whether crawled content is used for that grounding and for training future Gemini models (Google's common crawlers). Google also tells users “Don't rely on responses from Gemini Apps as medical, legal, financial or other professional advice” (Gemini Apps Help, Learn about responses). That caution is for the patient. For a practice, the useful question is what Gemini says about you when someone asks.
Gemini is not the same as Google AI Overviews
Gemini Apps and Google Search's AI features are separate products with separate controls. Mixing them up is an easy way to opt out of the wrong thing.
| Control | What Google says it covers | Source |
|---|---|---|
| robots.txt for Googlebot | It “is the control for site owners to manage access to how their sites are crawled for Search,” which includes AI Overviews and AI Mode. | AI features and your website |
| Search generative AI control | Covers AI Overviews, AI Mode and generative AI features in Discover. “This control doesn't affect AI training.” | Search Console Help |
| Google-Extended | Training of Gemini models, grounding in Gemini Apps, and, per Search Console Help, training of the models behind Search generative AI features. It “does not impact a site's inclusion in Google Search nor is it used as a ranking signal in Google Search.” | Google's common crawlers; Search Console Help |
Google's AI features page makes the same split: “To limit AI training and grounding in some of Google's other systems, read more about Google-Extended” (Google). So being cited in an AI Overview tells you nothing certain about Gemini, and the reverse. Track them separately. For the Google Search side, see how to track AI Overviews and AI Mode.
Should a healthcare site block these bots?
Separate training from search, then decide each on its own. Blocking ClaudeBot is a training choice. Blocking Claude-SearchBot or Claude-User may reduce your visibility in Claude's web answers, by Anthropic's own description. Google-Extended is the subtle one: Google says the same token covers both training and grounding in Gemini Apps, so blocking it to opt out of training also affects whether Gemini Apps can ground answers in your pages.
A simple rule of thumb: allow the bots that fetch pages for answers, make the training choice on its own merits, and write each rule by bot name. For the full list of bots, see which AI crawlers to allow on a healthcare website. Whether your staff can use Claude or Gemini with patient data is a separate question, covered in the Claude and Gemini BAA Directory entries.
What to track for Gemini and Claude
- Named and cited, per assistant. Mention rate is how often AI answers name you. Citation rate is how often they cite your site. Look at each assistant on its own, since Gemini and Claude can answer the same question differently.
- Share of voice. Your share of the mentions among the brands you compete with, so a rise or fall reads against your real rivals.
- The rival that won. When an answer names a competitor and not you, note who it named and which pages it cited. Those pages show what the assistant found useful.
- What they get wrong. Wrong hours, services or insurance in an answer can send a patient elsewhere. Fix the fact on the pages AI reads. See AI wrong about your practice.
- The city. Name the city in the question, such as best pelvic floor therapist in Tampa, and track one version for each city you serve.
How Curve Compliance helps
AI Visibility is a feature in Curve Compliance, and Curve also offers it as a managed service. It shows how often Gemini and Claude name and cite your practice, side by side with ChatGPT, Google AI Overviews, Google AI Mode and Perplexity, as mention rate (how often AI answers name you), citation rate (how often they cite your site) and share of voice (your share of the mentions among the brands you compete with). It ties AI answers to the visits and bookings they bring you. It shows where competitors are named and you aren't, who leads each topic, and which sources AI cites. It catches what AI gets wrong about your practice, so you can correct it on the pages AI reads.
It turns what it finds into a weekly roadmap sized to what your clinicians can publish, with medical topics flagged for clinical review. It checks whether AI search can read your site, and what to fix. Every week you get a plain-language summary of what changed, and a one-page report to share. It's built for healthcare: only the marketing question you track is sent to AI assistants, screened for PHI first, and never anything about a patient. Curve is SOC 2 Type II and signs a BAA on every plan.
With the managed service, Curve's team sets up your questions, competitors and topics, writes the pages on your roadmap, and makes the technical fixes that help AI assistants read your site. Your clinicians review and approve anything medical before it goes live. Each month, Curve's team walks you through your results on a call and sends a one-page report. AI Visibility is available on request: book a call to get started.
In one AI Visibility program we've run, for a HIPAA-focused healthcare software brand, AI assistants named or cited the brand in more than half of their answers to its 40 core buyer questions about five weeks in. Across 184 buyer questions, its site was cited in more AI answers than any competitor's, more than 2.5 times as many as the nearest one.
See also where AI gets healthcare answers and Perplexity visibility.
Sources, checked November 2, 2026: Claude Help Center, Enable and use web search; Claude Help Center, Does Anthropic crawl data from the web?; Gemini Apps Help, View related sources; Gemini Apps Help, Learn about responses; Google's common crawlers; Google Search Central, AI features and your website; Search Console Help, Search generative AI control.
Frequently Asked Questions
How do I know if Gemini or Claude names my practice?
Ask Gemini and Claude the questions your patients ask, and record whether each answer names your practice and cites your site. Curve Compliance's AI Visibility shows this for both, alongside ChatGPT, Google AI Overviews, Google AI Mode and Perplexity.
Should I allow Claude-User?
If you want Claude to read your pages when a patient asks, yes. Anthropic says disabling Claude-User “may reduce your site's visibility for user-directed web search” (Anthropic).
What is the difference between ClaudeBot and Claude-SearchBot?
ClaudeBot collects web content that could contribute to model training, and restricting it signals your future content should be excluded from training. Claude-SearchBot indexes content to improve search results, and disabling it may reduce your visibility in Claude's search answers (Anthropic).
Is Gemini the same as Google AI Overviews?
No. Google-Extended governs training and grounding in Gemini Apps, and Google says it “does not impact a site's inclusion in Google Search” (Google), while robots.txt for Googlebot and snippet controls govern whether your pages appear in AI Overviews and AI Mode (Google).
Does blocking Google-Extended remove me from Google Search?
No. Google says Google-Extended “does not impact a site's inclusion in Google Search nor is it used as a ranking signal in Google Search” (Google). It does cover grounding in Gemini Apps and, per Search Console Help, training of the models behind Search generative AI features (Search Console Help).
How do I keep up with what Gemini and Claude say?
With Curve Compliance's AI Visibility, every week you get a plain-language summary of what changed, and a one-page report to share.
Is AI Visibility a Curve feature or a managed service?
Both. Curve Compliance includes AI Visibility as a feature, and Curve's team can also run it for you as a managed service. AI Visibility is available on request: book a call to get started.
Talk to Curve Compliance
Next step. Want to know whether Gemini and Claude name your practice or a competitor when patients ask? Book a call to see AI Visibility on your own questions, or to talk about the managed service.