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When an AI assistant gets your services, hours or insurance wrong, the fix starts with finding the wrong claim and where it came from, then correcting the pages that answer relies on. Curve Compliance's AI Visibility catches what AI gets wrong about your practice, so you can correct it on the pages AI reads. AI Visibility is a feature in Curve Compliance, and Curve also offers it as a managed service.
Want to see what AI assistants say about your practice right now? Book a call to see AI Visibility on your own questions, or to talk about the managed service.
Why AI assistants get practice details wrong
AI assistants build many answers from web pages they find at the moment of the question, so an old page, a stale directory listing or a vague services page can end up in the answer. OpenAI says plainly that “Search results and citations can be incomplete, outdated, or incorrect” (OpenAI). Google describes its AI features as relying on its core search systems “to retrieve relevant, up-to-date web pages from our Search index” (Google), which means the pages about you shape what its answers say about you.
Not every answer comes from a fresh search. OpenAI says ChatGPT “may search the web automatically when your question would benefit from current information” (OpenAI). When it doesn't search, the answer comes from what the model learned earlier, and a corrected page changes that kind of answer much more slowly than an answer built from live search results.
Patients can't always spot the error. KFF found that roughly four in ten adults (44%) are not too confident or not at all confident they can tell whether health information from AI chatbots is true or false (KFF, June 2026). A wrong answer about your insurance or a closed location can send a patient elsewhere before they ever reach your site.
The facts worth checking
Start with the facts a patient acts on, the ones that send someone to the wrong door or away from yours:
| Fact type | What to keep current | Common errors in AI answers |
|---|---|---|
| Services | Each service you offer, by its plain name | A service you stopped offering, or one you never offered |
| Locations | Every address and the area each one serves | A closed office, an old address, a city you never served |
| Insurance | The plans and payment options you accept | A plan you no longer take, or a claim that you take no insurance |
| Providers | Who practices at each location | A clinician who has left the practice |
| Booking | How patients book and when you are open | Old hours, a retired phone number, a booking route you closed |
| Name | Your current name and any former names | An old name, or a mix-up with a similarly named practice |
Begin with the facts that change most often: locations, insurance and providers. Write down the current version of each in one place, so everyone who edits your site, your listings and your profiles works from the same wording.
How to check what AI says about you
Ask the assistants the questions a patient would ask before booking, in a patient's words: whether you take a given plan, which location offers a service, whether a named clinician still sees patients there. Ask more than one assistant, because each builds its answer from its own search and its own sources, so an error in one may not appear in another.
For each wrong answer, save three things: the exact sentence, the assistant that said it and the question that produced it. The sentence tells you which fact is wrong. The question tells you how a patient meets the error. The assistant tells you which sources to look at, since each one cites pages in its own way. Keep the record, because you will want to ask the same question again after the fix.
Fix the page the answer relies on
Look at the pages the answer cites, so you know which page to change. It may be your own services or locations page, or a third-party page such as a directory listing, a health publisher or an old news item. Fix your own pages first, since you control them, then the listings and profiles you manage.
- State the fact in plain words, high on the page. Put the current fact in a sentence an assistant can lift, near the top of the page the answer cites.
- Fix it everywhere you control. Update the directory listings and profiles you manage so they match your site, word for word where you can. Google suggests “Checking that your Merchant Center and Business Profile information is up-to-date” (Google).
- Let AI crawlers read the page. OpenAI says “Sites that are opted out of OAI-SearchBot will not be shown in ChatGPT search answers, though can still appear as navigational links” (OpenAI). Anthropic says “Disabling Claude-User on your site prevents our system from retrieving your content in response to a user query, which may reduce your site's visibility for user-directed web search” (Anthropic).
- Ask Google to recrawl. Google says “If you've made changes, you can request that Google recrawl your pages,” and notes that crawling “can take anywhere from several days to several months” (Google).
- Get clinical sign-off. When a correction touches a medical topic, have a clinician approve the new wording before it goes live.
For a wider check of your site, see the AI visibility audit for healthcare and which AI crawlers to allow.
Check again after the fix
A correction is done when the answers change, not when the page is published. After the corrected page has been recrawled, ask the same questions again and look for the wrong sentence in each assistant. One assistant may pick up the fix while another still repeats the old claim, and an error can come back if an outdated listing is still out there. Keep checking on a regular rhythm, and treat a returning error as a sign that some source still carries the old fact.
To see every kind of source AI leans on, read where AI gets healthcare answers. For how fixes fit around clinicians' time, see the AI visibility content roadmap.
Can you make an AI assistant correct itself?
Not directly. Google says “No third-party tool has access to our internal ranking or AI systems” (Google). What every practice controls is the sources. Assistants that search the web read pages when the question is asked: Perplexity says that when users ask it a question, “it might visit a web page to help provide an accurate answer and include a link to the page in its response” (Perplexity). A corrected page that crawlers can read gives the next answer something accurate to cite.
Patients have one lever of their own. OpenAI tells ChatGPT users that if a result looks wrong, they can ask it to search again using a specific source, date or location (OpenAI). That is one more reason to keep the facts on your own site current and easy to find.
How Curve Compliance helps
AI Visibility is a feature in Curve Compliance, and Curve also offers it as a managed service. AI Visibility shows how often AI assistants, including ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Claude and Gemini, name and cite your practice for the questions your patients ask. It catches what AI gets wrong about your practice, so you can correct it on the pages AI reads. It turns what it finds into a weekly roadmap sized to what your clinicians can publish, with medical topics flagged for clinical review, and it measures what each published piece changes. See the AI Visibility product page.
With the managed service, Curve's team sets up your questions, competitors and topics, writes the pages on your roadmap, and makes the technical fixes that help AI assistants read your site. Your clinicians review and approve anything medical before it goes live. If your developer manages your site, Curve's team hands them the exact fixes. Each month, Curve's team walks you through your results on a call and sends a one-page report. AI Visibility is available on request: book a call to get started.
In one AI Visibility program we've run, for a HIPAA-focused healthcare software brand, AI assistants named or cited the brand in more than half of their answers to its 40 core buyer questions about five weeks in. Across 184 buyer questions, its site was cited in more AI answers than any competitor's, more than 2.5 times as many as the nearest one.
AI Visibility is built for healthcare: only the marketing question you track is sent to AI assistants, screened for PHI first, and never anything about a patient. Curve is SOC 2 Type II and signs a BAA on every plan.
Sources, checked November 2, 2026: OpenAI Help Center, Searching the web with ChatGPT; OpenAI, Overview of OpenAI Crawlers; Google Search Central, AI features and your website; Google Search Central, Optimizing for generative AI search; Anthropic, Does Anthropic crawl data from the web; Perplexity Crawlers; KFF Tracking Poll: Use of Social Media and AI for Health Information and Advice (June 17, 2026).
Frequently Asked Questions
What should I do when AI is wrong about my practice?
Find the exact sentence, the assistant and the question, then correct the page that answer cites and make sure AI assistants can read it. Curve Compliance's AI Visibility catches what AI gets wrong about your practice, so you can correct it on the pages AI reads.
Can I make ChatGPT correct itself?
Not directly; you fix the sources it reads. ChatGPT can search the web when a question needs current information (OpenAI), so a corrected page that OAI-SearchBot can crawl gives later answers something accurate to cite.
Which facts should I check first?
The ones a patient acts on and that change most often: locations, insurance, providers and hours. A wrong answer about any of them can send a patient to the wrong door or to another practice.
How often should I check what AI says about my practice?
Weekly is a practical rhythm, since answers change as assistants search the web again. With Curve Compliance's AI Visibility, every week you get a plain-language summary of what changed, and a one-page report to share.
How do I know a correction worked?
Ask the same questions again once the corrected page has been recrawled, and look for the wrong sentence in each assistant. If it is gone everywhere, the fix has reached the answers; if one assistant still repeats it, look for another source that carries the old fact.
Why does AI still show old information after I update my site?
Crawling takes time: Google says it can take from several days to several months, and you can request a recrawl (Google). Answers a model gives from memory, without web search, change more slowly still.
Is AI Visibility a feature or a managed service?
Both. You can use AI Visibility as a feature in Curve Compliance, or Curve's team can run it for you as a managed service. AI Visibility is available on request: book a call to get started. Read more about the managed service.
Talk to Curve Compliance
Find out what AI assistants say about your services, hours and insurance, with a plan to correct what is wrong. Book a call to see AI Visibility on your own questions, or to talk about the managed service.