Ask Your Analytics: Questions Clinics Start With
The questions clinics ask first when they can query their marketing analytics in plain language, and why the data has to already live in-house for it to work.
Healthcare Marketing Guides
Browse practical guidance on privacy-safe healthcare advertising, analytics, patient acquisition, and marketing compliance.
Attribution Windows for Healthcare: Choosing Yours
Default 7-day attribution windows undercount healthcare, where patients research for weeks. How to pick a window that matches your real consideration cycle.
Before and After GLP-1 Photos: Ad Policy Reality
Meta rejects most before-and-after weight-loss imagery, and FDA treats such photos as outcome claims. What you can run instead, and how to prove it converts.
Bid Strategy for Low-Volume Clinics: What Works
What bid strategy works for a low-volume clinic: manual or maximize-clicks bidding until conversion data exists, then value-based smart bidding fed by clean
Body Contouring Ads: Claims That Get Rejected
The body contouring ad claims Meta and Google reject most often, why personal-attribute wording triggers review, and how to rewrite ads so they clear and still
Booking Widgets: A PHI Leak Audit
A step-by-step audit for embedded booking and scheduling widgets on clinic sites, covering URLs, iframes, confirmation pages, and the tags that watch them.
Breach Liability for Clinic Marketing Teams
A marketing decision can create a reportable HIPAA breach with no security incident involved. Who is liable, what the deadlines are, and how the notification
Budgeting Compliant Tracking: A 12-Month Model
A method for budgeting HIPAA-compliant tracking across a year: five cost categories, a volume curve, quarterly phasing, and the line items teams forget.
Chat Widgets on Health Sites: Consent Requirements
What a chat widget on a healthcare site needs before it goes live: a BAA with the vendor, consent gating of the script, and a transcript that never reaches ad
Compounded GLP-1 Ad Claims: What FDA Flagged
FDA flagged five recurring claim types in compounded GLP-1 advertising. Here is the taxonomy, the exact language patterns, and a safer rewrite for each one.
Connect Lead Forms to Your CRM Without PHI
How to connect website and Facebook lead forms to a patient CRM without sending PHI to ad platforms. Field rules, matching keys, and a setup order.
Consent Banners for Clinic Sites: What to Configure
The settings that actually matter when configuring a consent banner on a clinic website, what each one changes, and the mistakes that break tracking or trust.
Consent Mode and HIPAA: Where They Do Not Overlap
Consent Mode answers a cookie-law question. HIPAA asks for a BAA or a valid authorization. A banner is neither, so consent signals cannot cure a HIPAA problem.
Consult-to-Booking Drop-Off: Finding the Cause
A diagnostic order for consult-to-booking drop-off: instrument the steps, separate site problems from front-desk problems, then fix the biggest gap first.
CRM Lifecycle Stages as Conversions: A Setup Guide
A setup guide for mapping CRM lifecycle stages to conversion events: which stages to send, why stage names leak condition, and how to feed outcomes back to ad
Customer Match for Clinics: The PHI Rules
The PHI rules for Google and Meta Customer Match in healthcare: hashing protects the identifier, never the meaning, and list membership is itself the
Dental Call Tracking: What You Can Record
What dental practices may legally record on tracked calls, how two-party consent states change the rules, why transcripts are PHI, and what may reach an ad
Dental Patient Value: Measuring Without PHI
Dental practices can measure patient lifetime value and per-channel ROI using aggregate revenue bands and neutral event names, without sending any treatment
Dental Reviews and Ads: Where the PHI Line Sits
Replying to a dental review can confirm someone is a patient, which is a disclosure. Where the PHI line sits for review responses, review-gating, and reviews
DSO Conversion Tracking: A Location Rollup
How dental support organizations track conversions across many practice locations, roll them up to group level, and keep patient data out of ad platforms.
Facebook Lead Ads to Patient CRM: A Safe Route
How to route Facebook Lead Ads into a patient CRM without a HIPAA problem: what Meta sees, which fields to ask, and how to send conversions back safely.
FDA Warning Letters to Telehealth: Marketing Lessons
The FDA sent 55 warning letters to telehealth companies over compounded GLP-1 promotion in 2026. What the agency objected to, and how to review your own ads.
FTC Health Privacy Actions: A Reference List
Every major FTC health privacy enforcement action, the statute behind it, the penalty amount, and what each one tells you about advertising with health data.
GLP-1 Ad Copy Review: Claims That Draw Letters
A working ad copy review process for GLP-1 marketing teams: intake, a four-pass rubric, named sign-off, launch logging, and post-launch monitoring that