Skip to main content
Ad Account Rescue

Our Meta or Google ad account is restricted. Should we just open a new one?

On this page

No. Opening a new ad account, Page or Business Manager (now called a business portfolio) so you can keep advertising after an enforcement action is what Google and Meta treat as circumventing their systems, and it is a second violation on top of the first. Google lists "creating new accounts to re-enter the system" as an example of circumventing systems and warns that "any new accounts that the advertiser tries to create may also be suspended". Meta says it may restrict or disable accounts, Pages and ad accounts created or "repurposed to evade a previous account or entity removal". The likely result is that the new asset goes down, and the assets linked to it can go with it.

Curve Compliance helps on the legitimate path. Curve rebuilds your conversion tracking so it is HIPAA-compliant and keeps your campaigns optimizing, sending conversions server-side to the destinations you still use: Meta Conversions API, Google Ads, TikTok, Microsoft and LinkedIn. Attribution holds through booking tools such as IntakeQ, Calendly and Jane, so you can see what the channels you still have are producing while a review runs. Book a call with Curve.

Why a new account makes the problem bigger

Platforms enforce against the advertiser, not the login. A restriction is a decision about your business, your offer, your site and the people who run your ads. A new account that carries the same business, offer and site is the same advertiser asking again through a side door, and both Google and Meta write their rules that way.

Google is the most explicit. Circumventing systems is on its list of egregious policies, and when Google finds a violation, "your Google Ads accounts will be suspended upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again." Google says such accounts "are only reinstated in compelling circumstances". A suspension you could have appealed on its merits becomes a circumvention case, which is much harder to reverse.

Meta's Terms of Service, which cover your personal Facebook account, say: "If we disable your account for a violation of our Terms, the Community Standards, or other terms and policies, you agree not to create another account without our permission." Its Advertising Standards add: "Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited." Meta does not publish how it connects one asset to another, so do not assume a new card, a new email or a new domain hides the link. The rule is about what the account is for, not whether it gets noticed.

What each platform says, in its own words

None of the three platforms leaves room for a replacement account while enforcement is open.

  • Google: "Accounts related to the suspended account may be suspended." Its circumventing examples include "Creating new websites or accounts to show ads that are similar to ones that were already disapproved" and "Spreading ads that violate Google Ads' policies across 2 or more accounts".
  • Google, before an appeal: "ensure that all linked (or previously linked) and all related accounts comply with Google's policies". Its advice is to "reinstate all the suspended ads accounts first, before attempting to create new accounts."
  • Meta: it "may restrict or disable accounts, other entities (Pages, groups, events) or business assets (Business Managers, ad accounts)" that are "Otherwise used to evade our enforcement actions or review processes".
  • TikTok: "Avoid creating any new ad accounts while your appeal is being reviewed." And: "Please only file one appeal for each incident."

Moves that count as the same thing

Circumvention is not only a new ad account. Each of these tries to keep the same advertising running after a platform has stopped it:

  • A new business portfolio run by the same people for the same site.
  • A new Facebook Page or TikTok account to run the ads the old one could not.
  • Advertising through a family member's, friend's or freelancer's personal profile after your own was restricted.
  • Running your ads from an agency's or partner's ad account so the restriction does not apply.
  • Moving the offer to a new domain, dataset or pixel so the old flags do not follow it.
  • Relaunching disapproved ads with small changes in another account. Google names "creating variations of ads, domains or content that have been disapproved" as circumvention.

What is legitimate instead

The legitimate path is slower, and it is the only one that does not make the next restriction likelier. In order:

  1. Read the notice. Note which asset is restricted (an ad account, a business portfolio, a Page or your own profile) and which policy it cites.
  2. Fix the cause. Rewrite the claim, change the landing page, complete verification with documents that match the business, or fix what your site sends.
  3. Check the linked assets. Make sure every account connected to the restricted one also complies, as Google asks before an appeal.
  4. Request one review through the platform's own path. On Meta, an admin goes to Business Support Home, then Account status overview, then Request review. On Google, use the Contact Us link in the suspension notification. On TikTok, file a single appeal.
  5. Keep marketing where you are allowed to: other ad platforms whose policies permit your offer, organic search and social, and referral partners.
  6. Measure what those channels book, so you can see what you are gaining and losing while the review runs.
  7. If the review is denied, accept the decision. See what is still open after Meta denies a review.

When a new account is fine

Opening an ad account for an ordinary business reason, such as a new brand or a new region, is not circumvention when nothing is restricted. The test is simple: does this account exist so you can keep advertising something a platform has stopped? If the answer is yes, it is evasion, whatever the paperwork says.

If an account is already suspended, Google's advice is to get it reinstated before you create new ones. After Meta disables an account, it says permission to create a new one "is provided at our sole discretion". Neither platform treats a fresh account as a way to reset the record.

Talk to Curve

The legitimate path is slower, so every channel you still run has to count. Curve's team will set up HIPAA-compliant conversion tracking across the platforms you are allowed to use, with attribution through your booking tools and a BAA signed on every plan. To see what those channels are booking, book a call with Curve.

How Curve helps

  • Curve rebuilds your conversion tracking so it is HIPAA-compliant and keeps your campaigns optimizing, sending conversions server-side to Meta Conversions API, Google Ads, TikTok, Microsoft and LinkedIn.
  • Curve keeps attribution through booking tools such as IntakeQ, Calendly and Jane, so booked patients are credited to the channel that sent them.
  • Curve signs a BAA on every plan.
  • Setup is done for you by Curve's team, typically live in about a week (it varies case by case).

Frequently asked questions

Can we run our ads through our agency's ad account instead?

Not to get around a restriction. Google names "Spreading ads that violate Google Ads' policies across 2 or more accounts" as circumvention, and Meta prohibits helping anyone evade its enforcement.

What if we use a new card, email and domain?

It does not change the rule. Google says it "may review information from multiple sources including your ad, website, accounts, and third-party sources", and the policy is about what the account is for, not how well it is hidden.

How long do we have to appeal?

Google says "All advertisers have at least 6 months from the date of account suspension to submit an appeal." TikTok will not review an appeal submitted more than 180 days after the suspension, and Meta limits how many reviews you can request.

Can we open a new account once the old one is reinstated?

For an ordinary business reason, yes. Google's advice is to reinstate suspended accounts before creating new ones, and a new account used to split or hide flagged activity is still circumvention.

How can Curve Compliance help while a review runs?

Curve rebuilds your conversion tracking so it is HIPAA-compliant and keeps the campaigns you are allowed to run optimizing, with attribution through booking tools such as IntakeQ, Calendly and Jane. Curve's team does the setup, and a BAA is signed on every plan. Book a call with Curve.

Sources

Last verified

Talk to Curve about the data side of your restriction

Book a call and Curve's team will look at what your site sends to Meta, Google and TikTok, and show you the compliant setup that keeps your campaigns optimizing.

Book a call