Pinterest disapproved our weight loss or telehealth ad

What Pinterest's weight loss rules say

Pinterest's guidelines open the section with "We want Pinterest to be a positive and inspiring place for everyone." Beyond the general ban on weight loss language and imagery, "For all advertisers, we don't allow":

• "Body shaming, such as imagery or language that mocks or discredits certain body types or appearances, or that calls negative attention to areas of the body"
• "Weight loss or appetite suppressant pills, supplements, or other products"
• "Any products that claim weight loss through something worn or applied to the skin"
• "Before-and-after weight-loss imagery"
• "Weight loss procedures like liposuction or fat burning"
• "Claims regarding unrealistic cosmetic results"
• "Testimonials regarding weight loss or weight loss products (excluding approved healthcare advertisers in the US who promote prescription GLP-1 medication)"
• "References to Body Mass Index (BMI) or similar indexes (excluding approved healthcare advertisers in the US who promote prescription GLP-1 medication)"

Prescription GLP-1 and telehealth need prior permission

"With prior permission from Pinterest, ads for the following are allowed with restrictions": pharmaceutical manufacturers, prescription drugs, online pharmacies and prescription telehealth providers. "Ads promoting prescription GLP-1 medication in the US and Canada require prior permission from Pinterest". Telehealth providers that don't prescribe are allowed "with restrictions except where prohibited in our country-specific guidelines".

In the United States, those ads must follow every restriction on the list, including:

• "Ads for prescription GLP-1 medication must not include any body shaming language or imagery or promote unrealistic weight loss"
• "Ads can only target Pinners 18 years or older"
• "Ads cannot offer prescription drugs without a prescription or promote or suggest prescription drug abuse"
• "Ads will only be eligible for certain Pinterest ad formats"
• "Advertisers must secure prior permission from Pinterest. Please note that we rely on third party checks to determine eligibility of an advertiser to run these ads."

Lead ads, targeting and your Pinterest tag

• Lead ads are off the table: "Advertisers promoting Pharmacy (Rx), Over-the-Counter (OTC) products, health-related apps (e.g., heart rate, weight), and/or Telehealth Services are prohibited from using lead ads."
• You can't target any audience based on "Sensitive health or medical condition".
• Other healthcare content Pinterest doesn't allow includes "Claims regarding the prevention or cure of disease" and "Invasive medical procedures".
• For the Pinterest tag, the guidelines say "Don't give us information that relates to sensitive categories", with medical condition as the first example, and "Anywhere you collect data used with a Pinterest ads service, you must disclose and get legally-required consent from each individual for that data collection, sharing and use."

Fix and appeal

1. Read the notice. Pinterest sends "a notification in your Ads Manager" and an email from ad-reviews at account.pinterest.com explaining why the Pin was disapproved.
2. If you promote prescription GLP-1 medication or prescription telehealth in the US or Canada, secure prior permission from Pinterest before resubmitting.
3. Without that permission, remove all weight loss language and imagery. With it, still remove body shaming, unrealistic results and before-and-after images.
4. Move any lead ad to a standard ad that sends people to your own landing page.
5. Edit and resubmit. Changes to targeting or the ad description send it back to review, which "may take an additional 24 hours."
6. If you believe the disapproval is wrong, Pinterest says: "To appeal an ad disapproval, email us with the disapproval reason you received and URLs to your ad(s)."

The November 2026 guidelines update

Pinterest is updating its Advertising Guidelines, effective November 12, 2026. The weight loss, GLP-1, telehealth, lead ad and sensitive targeting lines quoted on this page read the same in the published preview, so the fixes above hold after the change. For the same offer on other platforms, see Microsoft's weight loss rules and TikTok's Weight Management and Body Image policy.

Talk to Curve

While a Pinterest permission request is in progress, your other channels carry the load, and Curve makes sure they are measured on real patients. Curve's team sets up HIPAA-compliant, server-side conversion tracking in place of browser pixels for Meta, Google, TikTok, Microsoft and LinkedIn, with PHI-like pattern detection, neutral event names, consent management, and attribution kept through your booking tool. It is typically live in about a week, with a BAA signed on every plan. Book a call with Curve.

Frequently asked questions

Sources

• Pinterest Policy: Advertising Guidelines
• Pinterest Policy: Advertising Guidelines (preview, effective November 12, 2026)
• Pinterest Business Help: Ad review

Last verified September 28, 2026

Related pages

• Microsoft Ads Weight Loss Policy: Why Ads Get DisapprovedWeight loss or GLP-1 ads disapproved on Microsoft Advertising? What the weight loss policy prohibits, the 18+ and consult rules, and how to fix the ads.
• TikTok Rejected Your Weight Loss Ad? A Clinic Fix GuideTikTok rejected your weight loss or GLP-1 ad? What the Weight Management and Body Image policy bans, the US rules for clinics, and how to fix and appeal.
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• Snapchat Rejected Your GLP-1 or Telehealth Ad? What to DoSnapchat rejected your GLP-1, weight loss or prescription ad? Why Snap requires pre-approval, its US targeting limits, and how to fix the creative.
• Should We Open a New Ad Account After a Restriction?Opening a new ad account, Page or Business Manager to get past a restriction breaks Meta's and Google's rules. Here is the legitimate path instead.