Reddit didn't approve our clinic's or telehealth ad

What Reddit's healthcare policy requires

"Reddit allows advertisements promoting healthcare products and services, with restrictions." The requirements that apply to most clinics and telehealth brands:

• Providers: "All healthcare providers and medical services must be appropriately licensed and/or approved by the Food and Drug Administration (FDA) or other relevant authority. Healthcare providers and medical services advertisers must be managed by a Reddit Sales Representative."
• Clinics: "Medical professionals and clinics must be appropriately licensed by all necessary and relevant regulatory authorities."
• Telemedicine: "Telemedicine providers must possess industry standard certifications. Medical professionals engaged in telemedicine services must be appropriately licensed as they would be at a regular clinic. Telemedicine advertisers must be managed by a Reddit Sales Representative."
• Prescription and compounded drugs: "Prescription drugs must be approved by the Food and Drug Administration (FDA)." "Compounded drugs must be produced by pharmacies accredited by the National Association of Boards of Pharmacy (NABP) or facilities approved by the Food and Drug Administration (FDA)."
• Online pharmacies must be accredited by the NABP.
• Addiction centers: "Addiction centers must possess industry standard certifications and must be run by licensed medical or health professionals."

Targeting Reddit never allows for health

Reddit's targeting guidelines prohibit "targeting users based on the following sensitive categories", including "Genetic, biometric, or health data" and "Physical and mental health". They also say: "You may not target communities in the following categories under any circumstance", and list Addiction Support, Mature Themes and Adult Content, Medical & Mental Health, and Trauma Support.

These rules "apply to both positive targeting (i.e. including attributes) and negative targeting (i.e. excluding attributes)." Build audiences from interests and communities outside those categories, and let the ad's message do the qualifying.

Weight loss, supplement and cosmetic ads

Weight loss ads follow Reddit's rules for prescription drugs and supplements, and Reddit says: "We never allow weight loss products that contain unsafe or dangerous ingredients such as ephedra, human chorionic gonadotropin (hCG), anabolic steroids, or any other substance that has been subject to government or regulatory action." Weight loss ads must also:

• "Not imply unrealistic, unsafe, or atypical weight loss outcomes"
• "Not include before and after photos"
• "Not reinforce unrealistic or unhealthy beauty standards, or contain body-shaming language"
• Cosmetic procedure ads carry the same photo and beauty-standard rules, and must "Not make false or exaggerated claims" or "promise unexpected or unrealistic results".
• Supplement ads must "Not imply that a supplement is as effective or more effective than an FDA-approved drug or medical treatment".

Get the ad approved

1. Open the rejection email. Reddit says to "Check your rejection email for the specific reason and resolution steps."
2. If you are a healthcare provider, telemedicine service or pharmacy, contact Reddit sales to set up a managed account. Reddit's review tips say some ads "must be pre-approved and managed by your Reddit sales representative."
3. Have your licenses and certifications ready. "Some ads, like those involving healthcare products or financial services, require certifications before going live."
4. Remove any targeting of health data or of the prohibited community categories.
5. Fix the creative and the landing page against the weight loss, cosmetic and supplement rules.
6. Resubmit. "Reviews are typically completed within one day but may take longer", and Reddit recommends submitting "at least 48 hours before your planned start date".

Talk to Curve

Reddit can reach patients who research carefully before they book, and Curve helps you see what those campaigns are worth. Curve's team sets up HIPAA-compliant, server-side conversion tracking in place of browser pixels, with PHI-like pattern detection, neutral event names, identifiers SHA-256 hashed to each platform's requirements, consent management and attribution kept through your booking tool. It is typically live in about a week, with a BAA signed on every plan. Book a call with Curve.

Frequently asked questions

Sources

• Reddit Ads Help: Healthcare Products and Services policy
• Reddit Ads Help: Targeting Guidelines
• Reddit Ads Help: Ad Review Process

Last verified September 28, 2026

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