Curve Compliance vs Improvado: BAA, Tracking, Reporting

The difference between Curve Compliance and Improvado is the job each one does: Curve Compliance replaces browser ad pixels and sends conversions server-side to Meta, Google Ads, TikTok, Microsoft Advertising and LinkedIn under a BAA on every plan, while Improvado moves marketing data from "1,350+ data sources" into "Any warehouse or BI tool" for reporting (Improvado, healthcare). Both sign a BAA, and both hold a SOC 2 Type II report. Improvado offers BAAs to customers who require one (Improvado Trust), and its own comparison says Improvado "is not a drop-in pixel governance tool" (Improvado). So choose Curve to control what reaches your ad platforms and to send each booking to them as a server-side conversion. Add Improvado when a data team wants every marketing source in one warehouse. Every vendor fact below comes from that company's own pages, checked on October 10, 2026.

Book a call. Curve's team will map your funnel, from the ad click through your scheduler and CRM, and show which conversions Curve would send to Meta and Google Ads, under a BAA on every plan. Book a call with Curve.

Curve Compliance vs Improvado at a glance

Curve Compliance publishes this page. Every row is documented on both sides, and Improvado's column comes from Improvado's own pages.

	Curve Compliance	Improvado
What it is	HIPAA ad tracking: one script replaces browser ad pixels, and conversions go server-side (Curve)	A marketing data platform: "1,350+ data sources" into "Any warehouse or BI tool" (Improvado)
Signs a BAA	Yes, on every plan, before live tracking begins (Curve)	Yes, to customers who require one (Improvado); its plan table lists HIPAA on the Advanced and Enterprise plans (Improvado plans)
SOC 2 Type II	Yes	Yes, "examined by BARR Advisory" (Improvado)
Where the data comes from	Your website, booking tools such as IntakeQ, Calendly, Jane App and ZocDoc, webhooks from CRMs and call tracking, EHRs through Keragon, and offline uploads	Connectors to your "EMR, CRM, ad platforms, and analytics tools" (Improvado), plus custom connectors (Improvado)
Where the data goes	Meta Conversions API, Google Ads, TikTok, Microsoft Advertising and LinkedIn, with a fixed list of fields for each	Warehouses such as "BigQuery, Snowflake, Redshift" (Improvado) and BI tools such as "Looker, Tableau, Power BI" (Improvado)
Browser ad pixels	Replaces them with one script	"is not a drop-in pixel governance tool" (Improvado)
Reporting	Campaign Reporting: Meta and Google Ads spend next to Curve-tracked conversions, with five attribution models (Curve)	In your BI tool and its AI Agent, with "pre-built BI dashboards" (Improvado) and "Attribution aligned to your custom patient journey" (Improvado)
Setup	Done by Curve's team, typically live in about a week (Curve)	Sources connect "in days" (Improvado); "White-glove Professional Services" on the Advanced and Enterprise plans (Improvado plans)
For agencies	Manage every client account from one dashboard	"Complex client reporting made simple" (Improvado)

What each one does

Improvado calls its healthcare offering the "Best platform for healthcare marketing analytics under a signed BAA" (Improvado, healthcare). It connects to the systems you already use, standardizes the data, applies governance rules, and can "Push clean data into BI tools and dashboards, giving every team insights they can instantly act on." It delivers data to warehouses such as "BigQuery, Snowflake, Redshift" (Improvado, warehouses) and shapes it for BI tools such as "Looker, Tableau, Power BI" (Improvado, reporting tools). In its own words, "Improvado is the measurement layer for teams that need governed reporting across campaign spend" and other sources (Improvado, Freshpaint vs Improvado).

Curve Compliance works on your website and booking flow, before data reaches the ad platforms. It replaces the Meta Pixel and other browser ad pixels with one script, and sends conversions server-side from Curve's servers to Meta Conversions API, Google Ads, TikTok, Microsoft Advertising and LinkedIn. Each platform receives only a fixed list of fields. Contact identifiers are off by default and SHA-256 hashed when enabled, and events can use neutral names. Curve detects PHI-like patterns, such as a condition name, a form answer or an email in a URL, before data reaches an ad platform, so they can be stopped at the source. Event Logs show what Curve sent to each platform and what the platform accepted. See Curve Compliance conversion tracking.

BAA terms, in each company's words

Improvado. Its Trust page says "Improvado offers Business Associate Agreements to customers who require them," and that Improvado takes on the duties of a business associate, including "timely reporting of breaches or security incidents." It sums up the rule as "no BAA, no PHI" (Improvado Trust). Its Legal Center adds that "we will sign a BAA with our customers, outlining our roles and responsibilities in protecting PHI" (Improvado Legal Center). Improvado's plan table lists HIPAA on its Advanced and Enterprise plans; its Free Limited and MCP Only plans do not list it (Improvado plans).

Curve Compliance. Curve signs a Business Associate Agreement on every plan, before live tracking begins, and Enterprise plans can use custom BAA terms (Curve in the BAA Directory). The BAA covers the PHI that passes through Curve. Curve is SOC 2 Type II.

Why it matters: the HHS bulletin on online tracking technologies says tracking technology vendors are business associates if they "create, receive, maintain, or transmit PHI on behalf of a regulated entity," and in that case "a BAA is required." It says tracking on a page that "permits individuals to schedule appointments or use a symptom-checker tool without entering credentials may have access to PHI in certain circumstances." HHS notes that on June 20, 2024, a federal court vacated part of the bulletin in American Hospital Association v. Becerra.

A BAA covers only the data that one vendor handles. If you run both tools, each needs its own BAA, and so do your warehouse and BI tool if they hold PHI. The BAA Directory quotes the terms for Google Cloud, Amazon Web Services, Looker Studio and Tableau.

Where conversions come from

Curve Compliance follows the patient from the ad click to the booking. When a visitor leaves your site to book in IntakeQ, Calendly, Acuity, Jane App, OptiMantra, Boulevard, ZocDoc, Mindbody, Vagaro, Square, Setmore or Booker, Curve keeps the ad attribution, and bookings made days later still match the original click. Plain booking links work automatically. GoHighLevel and embedded widgets are set up by Curve's team.

Outcomes after the booking come back three ways:

• Incoming webhooks from booking systems, CRMs and call tracking.
• Keragon connections to EHR and intake tools such as Healthie, Athenahealth, OptiMantra, IntakeQ and Jane.
• Offline uploads of conversions from your CRM or EHR.

Curve credits each outcome to the original ad click and sends it server-side to the ad platforms, so campaigns can optimize on booked and attended patients. See optimizing healthcare ads on attended appointments and Curve's healthcare integrations.

Improvado's data comes from connectors. Its healthcare page says you can "Connect your EMR, CRM, ad platforms, and analytics tools in days" (Improvado), and its extraction page offers "1,350+ pre-built connectors" plus custom connectors "built and maintained for you" (Improvado, extract and load). Those connectors pull data from systems you already run. In Improvado's own Freshpaint comparison, event collection and routing sit upstream, and "Improvado does not replace that upstream role" (Improvado).

Reporting: Campaign Reporting or your BI tool

Campaign Reporting in Curve Compliance puts Meta and Google Ads spend next to the conversions Curve tracked, broken down by platform, campaign, ad set or ad group, and ad. It offers five attribution models: Last Click, First Click, Linear, Time Decay and U-Shaped. Click any conversion count to list the conversions behind it, then open one anonymous prospect's journey, from the first ad click to the booking. HubSpot and WhatConverts outcomes show as CRM revenue and close rate. It lives in the Curve dashboard, and no engineering team is required. See Curve Compliance marketing performance and healthcare attribution models.

Improvado's reporting runs through your BI tool and its AI Agent, with "pre-built BI dashboards" (Improvado, reporting and insights) and "Attribution aligned to your custom patient journey" (Improvado, healthcare). Improvado says healthcare questions usually "cross systems: media spend, audience engagement, call quality, appointment completion, HCP reach, CRM status, and revenue impact" (Improvado). For a ranked list of attribution tools that sign a BAA, see HIPAA compliant attribution software.

Using Curve Compliance and Improvado together

Improvado's own comparison splits a healthcare stack into layers, with collection and activation upstream and Improvado "closer to measurement and decisioning" (Improvado). Curve Compliance fits the upstream layer for ad tracking: it decides what each ad platform receives, and sends conversions server-side under its BAA. Improvado lists Facebook Ads, Google Ads, HubSpot and CallRail among its data sources (Improvado integrations). A team running both can keep Curve on the website and booking flow, and use Improvado to report across every source in its warehouse. Each tool needs its own BAA for the PHI it handles.

Which should you choose?

• A clinic or practice. Start with Curve Compliance. You get server-side conversions, booking attribution and Campaign Reporting in one place, set up by Curve's team, typically live in about a week.
• A telehealth brand. Curve Compliance sends conversions from your site and booking flow to Meta, Google Ads, TikTok, Microsoft Advertising and LinkedIn, and credits each booking to the original ad click. Add Improvado if your analysts need every source in a warehouse. See Curve for telehealth.
• An agency. Curve lets you manage every client account from one dashboard, with server-side conversions for each client. Improvado's agency offer centers on client reporting: "Complex client reporting made simple" (Improvado, agencies).
• An enterprise with a data team. Improvado fits when the goal is governed reporting in your own warehouse across many sources. Pair it with Curve Compliance when your ad tracking also needs to move off browser pixels.

Not sure what your site sends today? The free Curve website scan lists the pixels and trackers on a page.

Vendors change their terms. Confirm the BAA for the plan you will buy before any patient data flows, and talk to your counsel about your own HIPAA obligations.

Sources, checked October 10, 2026: Improvado's healthcare page, Trust page, Legal Center, plan table, extract and load page, warehouse catalog, reporting tools catalog, reporting and insights page, integrations, agencies page, Freshpaint vs Improvado and Freshpaint alternative posts (both updated July 28, 2026); the Freshpaint FAQ; the HHS bulletin on online tracking technologies; the AHA v. Becerra opinion; and Curve Compliance's BAA Directory entry, plans and marketing performance page.

Frequently Asked Questions

Does Improvado sign a BAA?

Yes. Improvado's Trust page says "Improvado offers Business Associate Agreements to customers who require them," and its Legal Center says "we will sign a BAA with our customers, outlining our roles and responsibilities in protecting PHI" (Improvado Trust, Legal Center). Its plan table lists HIPAA on the Advanced and Enterprise plans (Improvado plans).

Is Improvado HIPAA compliant?

Improvado offers a BAA, holds a SOC 2 Type II report and states its rule as "no BAA, no PHI" (Improvado Trust). No tool makes a business HIPAA compliant on its own. That depends on how each tool is set up and used, and on a signed BAA with every vendor that handles PHI.

Does Improvado replace the Meta Pixel?

No, by its own description. Improvado says it "is not a drop-in pixel governance tool" (Improvado), and its Freshpaint comparison says "Improvado does not replace that upstream role" (Improvado). Curve Compliance replaces the Meta Pixel and other browser ad pixels with one script and sends conversions server-side.

Which one sends conversions to Meta and Google Ads?

Curve Compliance. It sends conversions server-side from Curve's servers to Meta Conversions API, Google Ads, TikTok, Microsoft Advertising and LinkedIn, with a fixed list of fields for each platform. Improvado's Freshpaint comparison puts "conversion tracking" upstream and says "Improvado does not replace that upstream role" (Improvado); Improvado moves data into "Any warehouse or BI tool" (Improvado).

Can I use Curve Compliance and Improvado together?

Yes. Curve handles ad tracking on your site and booking flow, and Improvado reports across your sources in a warehouse. Improvado lists Facebook Ads and Google Ads among its data sources (Improvado integrations). Each tool needs its own BAA for the PHI it handles.

Is Improvado a Freshpaint alternative?

Not as a direct replacement. Improvado says it "is not a direct replacement for Freshpaint's category-specific platform capabilities" and "is the better fit when the primary need is governed healthcare marketing data integration, attribution, and reporting." It describes Freshpaint as "a HIPAA-aware event collection, privacy, and activation layer" (Improvado). Freshpaint says it "offers a Business Associate Agreement (BAA)" (Freshpaint FAQ). Curve Compliance works in that upstream layer too, replacing browser ad pixels and sending conversions server-side, and adds booking attribution and Campaign Reporting; see Freshpaint alternatives for healthcare.

What is the best Improvado alternative for healthcare?

If what you need is HIPAA ad tracking and booking attribution, Curve Compliance. It signs a BAA on every plan, replaces browser ad pixels, sends conversions server-side, ties bookings to the original ad click and puts Meta and Google Ads spend next to those conversions. Curve's team does the setup.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, before live tracking begins, and Enterprise plans can use custom BAA terms. Curve's team does the setup, and most customers are live in about a week. Book a call to get started.

Talk to Curve Compliance

Book a call. See which conversions Curve would send from your site and scheduler to Meta and Google Ads, and how Campaign Reporting would show them. Curve's team does the setup, typically live in about a week. Book a call with Curve.