HIPAA-Compliant Call Tracking with CallRail
Curve Compliance attributes CallRail calls to the ads, campaigns and keywords that drove them: CallRail sends each call to Curve by secure webhook, and Curve forwards the conversion server-side with automatic PHI protection. Many patients prefer to call, so calls count next to your web conversions.
Implement in days, not weeks. Scale Google and Meta ads. No engineering team required.
- SOC 2 Type II
- HIPAA Compliant
- US Hosted
What You Get
Call Conversion Attribution
Attribute phone calls back to the specific ads, campaigns, and keywords that drove them — with full HIPAA compliance.
Webhook Integration
Real-time webhook integration captures call events as they happen and routes them through Curve for PHI stripping.
Complete Attribution
Combine call conversions with web conversions for full-funnel attribution across every patient touchpoint.
How It Works
- 01
Connect CallRail via Webhook
Set up a secure webhook connection between CallRail and Curve in minutes.
- 02
Configure Call Event Mapping
Map CallRail call events to your conversion goals — first-time callers, completed calls, qualified leads, and more.
- 03
Compliant Call Attribution
Curve strips PHI and attributes call conversions back to campaigns across all your ad platforms.
Supported Events
- First_time_caller
- Call_completed
- Voicemail
- Form_submission
- Text_message
- Qualified_lead
- Custom_call_event
CallRail and HIPAA call attribution questions
How do I attribute CallRail calls to Google and Meta ads in a HIPAA-compliant way?
Connect CallRail to Curve Compliance with a secure webhook. Curve receives each call event, credits it to the ad, campaign and keyword that drove it, and forwards the conversion server-side, with PHI protection applied before anything reaches an ad platform. Calls then count next to your web conversions.
Which CallRail events can count as conversions?
First-time callers, completed calls, voicemails, form submissions, text messages, qualified leads and custom call events. You map each one to the conversion goal it should count toward.
Does CallRail sign a BAA?
On its Healthcare plans. CallRail says that for Healthcare accounts its AI features also include PII and PHI redaction to help maintain HIPAA compliance. The Curve BAA Directory has the details and the source.
What reaches Meta and Google when a call converts?
Only a fixed list of fields for each platform. Events can use neutral names such as Lead, and contact identifiers are off by default and SHA-256 hashed when turned on. Curve's Event Logs show what was sent to each platform and what it accepted.
How long does setup take?
About a week, and it varies case by case. Curve's team does the setup with you.
See CallRail's terms in the BAA Directory, or how calls fit with bookings and forms on the healthcare integrations page.
Start Tracking Calls Compliantly
Full-funnel attribution including phone calls.
- Signed BAA included
- Live in ~7 days
- No engineering lift