Skip to main content
BAA Directory

Is Nextiva HIPAA compliant? Does it sign a BAA?

The answer

Signs a BAA

Yes. Nextiva says its healthcare platform is HIPAA-compliant with a signed BAA, and that it signs BAAs for covered services.

Call tracking and phones. Checked on the vendor's own pages on .

Using Nextiva on a healthcare site? Curve Compliance keeps your ad tracking HIPAA-compliant around it, under a BAA on every plan. Book a call

On this page

What Nextiva says

“HIPAA-compliant with a signed BAA.”

Source: Nextiva for Healthcare, Secure at Every Step, checked .

“We sign Business Associate Agreements (BAAs) for covered services and protect PHI with encryption and access controls.”

Source: Nextiva for Healthcare FAQ, Is XBert HIPAA compliant?, checked .

What this means for ad tracking

A phone call from an ad is often a clinic's most valuable conversion. The phone system records calls, voicemails and texts, so it holds PHI and needs a BAA. Nextiva's healthcare platform handles “Phone calls, text messages, live chat, email, video visits,” and Nextiva says it signs BAAs “for covered services” (Nextiva). Ask Nextiva which services your BAA lists.

A BAA with Nextiva covers what Nextiva handles for you. It does not reach the ad platform that receives a call conversion, and this directory lists Meta and Google Ads as not signing one, so caller details and call content should stay out of it. Our guides to HIPAA compliant phone systems and HIPAA compliant call tracking software compare BAAs by plan.

Curve Compliance helps with that part: it receives outcomes from call tracking and booking systems through incoming webhooks, credits each to the original ad click, and sends the conversion server-side under a BAA it signs on every plan. Book a call to see it on your own funnel.

A business associate agreement binds only the vendor that signs it, so each vendor that handles patient information for you needs its own.

How Curve helps

  • Curve carries the conversion signal to your ad platforms separately, under its own BAA, so you can keep Nextiva for what it does well.
  • Curve receives outcomes from call tracking and booking systems through incoming webhooks and credits each to the original ad click.
  • Curve replaces browser ad pixels with one script and sends conversions server-side to Meta, Google Ads, TikTok, Microsoft Advertising and LinkedIn from Curve's servers.
  • Curve detects PHI-like patterns, such as condition names, form answers and emails in URLs, before data reaches an ad platform, and flags them so they can be stopped at the source.
  • Each platform receives only a fixed list of fields. Contact identifiers are off by default on Meta, Google Ads and TikTok, and events can use neutral names.
  • Event Logs show what Curve sent to each platform and what the platform accepted.
  • Curve signs a BAA on every plan, and Curve's team does the setup for you, typically live in about a week.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Frequently asked questions

Is Nextiva HIPAA compliant?

Yes. Nextiva says its healthcare platform is HIPAA-compliant with a signed BAA, and that it signs BAAs for covered services. With a signed BAA, Nextiva can handle patient information for you, set up the way the vendor describes. The BAA does not cover ad pixels or tags on the same pages, because they send data to other companies.

Does Nextiva sign a BAA?

Yes. Nextiva's healthcare page says “HIPAA-compliant with a signed BAA,” and “We sign Business Associate Agreements (BAAs) for covered services and protect PHI with encryption and access controls” (Nextiva). We checked Nextiva's own page on October 26, 2026.

Is Nextiva's XBert AI receptionist HIPAA compliant?

Nextiva says “XBert is built on Nextiva’s HIPAA-ready platform,” and that it signs BAAs for covered services (Nextiva). Ask Nextiva to confirm XBert is a covered service in your BAA.

Does a BAA with Nextiva cover call conversions sent to Google Ads or Meta?

No. A BAA binds only Nextiva. Google Ads and Meta are listed in this directory as not signing a BAA, so caller details and call content should stay out of the call conversions they receive.

What does Curve Compliance do for ad tracking?

Curve receives outcomes from call tracking and booking systems through incoming webhooks, credits each to the original ad click, and sends the conversion to Meta, Google Ads, TikTok, Microsoft Advertising and LinkedIn server-side. It detects PHI-like patterns before data reaches an ad platform. Book a call to see it on your own funnel.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup, typically live in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Nextiva before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call