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BAA Directory

Is Keap HIPAA compliant? Does it sign a BAA?

The answer

Signs a BAA

Yes. Keap offers its standard BAA addendum once you turn on HIPAA Security Controls in your Keap app.

CRM and email. Checked on the vendor's own pages on .

Using Keap on a healthcare site? Curve Compliance keeps your ad tracking HIPAA-compliant around it, under a BAA on every plan. Book a call

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What Keap says

“Keap offers customers the opportunity to execute our standard Business Associate Agreement Addendum (or “BAA”) that satisfies the applicable subcontracting requirements under HIPAA and the HITECH Act.”

Source: Keap support, HIPAA Security Controls for Keap, checked .

“Configure your Keap app as a HIPAA app by enabling the HIPAA Security Controls.”

Source: Keap support, HIPAA Security Controls for Keap, checked .

What the BAA covers and excludes

Excludes or limits, in Keap's words:

  • "CustomerHub is not HIPAA compatible."
  • "the Keap BAA does not cover your use of third party products or services."

What this means for ad tracking

Keap holds leads and patients, and teams often sync its tags, pipeline stages or purchases back to ad platforms as conversions or audiences. Each sync sends data from Keap to Meta, Google or TikTok.

A BAA with Keap covers the data inside Keap. It does not extend to the ad platform receiving a conversion or an audience from it. What reaches the ad platform should be a neutral event with hashed identifiers, not a tag or list name that names a treatment.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

A business associate agreement binds only the vendor that signs it, so each vendor that handles patient information for you needs its own. To compare CRMs, see our guide to HIPAA-compliant CRM.

How Curve helps

  • Curve Compliance carries the conversion signal to your ad platforms separately, under its own BAA, so you can keep Keap for what it does well.
  • Curve receives outcomes from your CRM through incoming webhooks or offline conversion uploads and credits each one to the original ad click.
  • Curve sends conversions server-side to Meta, Google Ads, TikTok, Microsoft Advertising and LinkedIn from its own servers, with neutral event names and SHA-256 hashed identifiers.
  • Curve flags PHI-like patterns, such as condition names, form answers and emails in URLs, before data reaches an ad platform, so they can be stopped at the source.
  • Curve signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup for you in about a week.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Frequently asked questions

Is Keap HIPAA compliant?

Yes. Keap offers its standard BAA addendum once you turn on HIPAA Security Controls in your Keap app. With a signed BAA, Keap can handle patient information for you, set up the way the vendor describes. The BAA does not cover ad pixels or tags on the same pages, because they send data to other companies.

Does Keap sign a BAA?

Yes. Keap offers its standard BAA addendum once you turn on HIPAA Security Controls in your Keap app. In Keap's words: “Keap offers customers the opportunity to execute our standard Business Associate Agreement Addendum (or “BAA”) that satisfies the applicable subcontracting requirements under HIPAA and the HITECH Act.” We checked Keap's own pages on October 1, 2026.

How do I get a BAA from Keap?

Turn on HIPAA Security Controls in your Keap app, under Settings > Privacy & Compliance, then review and sign Keap's BAA. Keap says the BAA does not cover third-party products or services, and that CustomerHub is not HIPAA compatible.

Does a BAA with Keap cover my ad pixels?

No. A BAA covers the data Keap handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with Keap.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Keap before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call