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BAA Directory

Does ActiveCampaign sign a BAA?

The answer

Signs a BAA on specific plans

Yes, on eligible plans. ActiveCampaign's own HIPAA guide names its Enterprise plan as the plan with a BAA.

CRM and email. Checked on the vendor's own pages on .

On this page

What ActiveCampaign says

“Business Associate Agreement (BAA): Available on eligible plans to cover the use and disclosure of PHI.”

Source: ActiveCampaign, HIPAA-Compliant Marketing Guide, checked .

“Platforms like ActiveCampaign offer compliant automation and BAAs on eligible plans, making privacy-first marketing practical for small clinics and growing healthcare organizations alike.”

Source: ActiveCampaign, HIPAA-Compliant Marketing Guide, checked .

What this means for ad tracking

ActiveCampaign holds leads and patients, and teams often sync its lead stages, email clicks or purchases back to ad platforms as conversions or audiences. Each sync sends data from ActiveCampaign to Meta, Google or TikTok.

A BAA with ActiveCampaign covers the data inside ActiveCampaign. It does not extend to the ad platform receiving a conversion or an audience from it. What reaches the ad platform should be a neutral event with hashed identifiers, not a lead stage or list name that names a treatment.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Keep ActiveCampaign for what it does well. Curve carries the conversion signal to your ad platforms separately, under its own BAA.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Attribution is kept through booking tools, so a booked appointment is credited to the ad that brought the patient in.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on ActiveCampaign and patient data, read Is ActiveCampaign HIPAA Compliant? Marketing Automation Risks for Healthcare Practices.

Frequently asked questions

Does ActiveCampaign sign a BAA?

Yes, on eligible plans. ActiveCampaign's own HIPAA guide names its Enterprise plan as the plan with a BAA. In ActiveCampaign's words: “Business Associate Agreement (BAA): Available on eligible plans to cover the use and disclosure of PHI.” We checked ActiveCampaign's own pages on September 29, 2026.

Which ActiveCampaign plans include a BAA?

ActiveCampaign says a BAA is available on eligible plans, and its HIPAA guide lists its Enterprise plan as the plan that comes with a BAA. Confirm your plan with ActiveCampaign before you store PHI.

Does a BAA with ActiveCampaign cover my ad pixels?

No. A BAA covers the data ActiveCampaign handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with ActiveCampaign.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with ActiveCampaign before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call