Skip to main content
BAA Directory

Does Attentive sign a BAA?

The answer

Does not sign a BAA

No. Attentive's Content Policy lists Protected Health Information as content its programs may not contain.

Video, reviews and SMS. Checked on the vendor's own pages on .

Using Attentive on a healthcare site? Curve Compliance keeps your ad tracking HIPAA-compliant around it, under a BAA on every plan. Book a call

On this page

What Attentive says

“The messaging, creatives, calls-to-action, and all other content of any Attentive program, as well as website of an Attentive prospect or client may not contain or promote the following content:”

Source: Attentive Content Policy, checked .

“Any Protected Health Information as defined by HIPAA (Health Insurance Portability and Accountability Act of 1996).”

Source: Attentive Content Policy, Protected Health Information, checked .

What this means for ad tracking

SMS sign-ups and text-driven purchases are common conversions for direct-to-consumer health brands, and the sign-up often happens on a page about a specific treatment.

Because Attentive's Content Policy bars PHI, keep treatment details out of Attentive programs, and send ad platforms the sign-up as a neutral event.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

A business associate agreement binds only the vendor that signs it, so each vendor that handles patient information for you needs its own.

How Curve helps

  • Curve gives you a conversion signal that does not depend on Attentive or a browser pixel carrying patient details.
  • Curve tracks conversions server-side in place of pixels, so they reach your ad platforms from Curve's server, not from the patient's browser.
  • Curve checks every event for PHI-like patterns before it goes out, and its neutral event names keep conditions and treatments out of what the platforms see.
  • Curve hashes identifiers with SHA-256 to each platform's requirements.
  • Curve adds consent management to your site, alongside the tracking.
  • Curve signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup for you in about a week.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Attentive and patient data, read Is Attentive HIPAA Compliant? Patient SMS Marketing.

Frequently asked questions

Is Attentive HIPAA compliant?

No. Attentive's Content Policy lists Protected Health Information as content its programs may not contain. Without a BAA, Attentive should not receive patient information.

Does Attentive sign a BAA?

No. Attentive's Content Policy lists Protected Health Information as content its programs may not contain. In Attentive's words: “Any Protected Health Information as defined by HIPAA (Health Insurance Portability and Accountability Act of 1996).” We checked Attentive's own pages on September 29, 2026.

Can I use Attentive with patient data?

Not under a BAA from Attentive, based on its own pages. Keep Protected Health Information out of Attentive, and check what it sends to other services.

Can I still track ad conversions that come through Attentive?

Yes, when the conversion reaches your ad platforms without health information. Curve sends conversions server-side under a BAA it signs on every plan, with neutral event names and SHA-256 hashed identifiers.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Attentive before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call