Skip to main content
BAA Directory

Does Adobe Marketo Engage sign a BAA?

The answer

Signs a BAA on specific plans

Yes, as one of Adobe's HIPAA-Ready Services, with the correct license and a signed BAA.

CRM and email. Checked on the vendor's own pages on .

Using Adobe Marketo Engage on a healthcare site? Curve Compliance keeps your ad tracking HIPAA-compliant around it, under a BAA on every plan. Book a call

On this page

What Adobe says

“Customers that license any Adobe HIPAA-Ready Service to process PHI must have the correct license and a signed BAA with Adobe.”

Source: Adobe Trust Center, HIPAA and Adobe Products and Services (last updated September 2026), checked .

“Adobe Marketo Engage”

Source: Adobe Trust Center, HIPAA and Adobe Products and Services, Current Adobe HIPAA-Ready Services, checked .

What the BAA covers and excludes

Excludes or limits, in Adobe's words:

  • "Customers are not permitted to create, receive, maintain, or transmit PHI through Adobe products and services that are not designated as HIPAA-Ready Services or without the appropriate license to use a HIPAA-Ready Service."

What this means for ad tracking

Marketo Engage holds leads and patients, and teams often sync its lead stages, email clicks or program results back to ad platforms as conversions or audiences. Each sync sends data from Marketo Engage to Meta, Google or LinkedIn.

A BAA with Adobe covers the data Marketo Engage holds for you. It does not extend to the ad platform receiving a conversion or an audience from it, so what reaches the ad platform should be a neutral event with hashed identifiers, not a program or list name that names a treatment.

Curve Compliance closes that gap: it receives lead and booking outcomes from your CRM through incoming webhooks or offline conversion uploads, credits each to the original ad click, and sends the conversion server-side under a BAA it signs on every plan. Book a call to see it on your own funnel.

How Curve helps

  • Keep Marketo Engage for what it does well. Curve Compliance carries the conversion signal to your ad platforms separately, under its own BAA.
  • Outcomes from your CRM arrive through incoming webhooks or offline conversion uploads and are credited to the original ad click.
  • Server-side conversions to Meta, Google Ads, TikTok, Microsoft Advertising and LinkedIn, sent from Curve's servers with neutral event names and SHA-256 hashed identifiers.
  • Campaign Reporting puts ad spend next to Curve-tracked conversions per platform and campaign, with five attribution models.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Frequently asked questions

Does Adobe Marketo Engage sign a BAA?

Yes, as one of Adobe's HIPAA-Ready Services, with the correct license and a signed BAA. In Adobe's words: “Customers that license any Adobe HIPAA-Ready Service to process PHI must have the correct license and a signed BAA with Adobe.” We checked Adobe's own pages on October 1, 2026.

Which Marketo Engage plans include a BAA?

Adobe lists Marketo Engage among its HIPAA-Ready Services. You need the correct license for it and a signed BAA with Adobe, and Adobe points you to your sales representative or customer success manager to execute one.

Does a BAA with Adobe Marketo Engage cover my ad pixels?

No. A BAA covers the data Adobe handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with Adobe.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Adobe before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call