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BAA Directory

Does Acuity Scheduling sign a BAA?

The answer

Signs a BAA on specific plans

Yes, on the Powerhouse and Premium plans, once you make the Acuity account HIPAA-enabled.

Scheduling and intake. Checked on the vendor's own pages on .

Taking bookings in Acuity Scheduling? Curve Compliance credits each booking to the ad click that started it, even when patients book days later, and sends the conversion server-side to Meta, Google and TikTok under a BAA on every plan. Book a call

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What Squarespace says

“You can make your Acuity account HIPAA-enabled on the Powerhouse or Premium plans.”

Source: Squarespace Help Center, Acuity Scheduling and HIPAA, checked .

“You must be on the Powerhouse or Premium plan to enable HIPAA-related services and enter into a BAA with Squarespace. We don't enter into outside BAAs for this plan, but custom BAAs are available on an Enterprise plan for an additional cost.”

Source: Squarespace Help Center, Acuity Scheduling and HIPAA, checked .

What the BAA covers and excludes

Covers, in Squarespace's words:

  • "Acuity is the only Squarespace feature currently designed to offer services consistent with HIPAA obligations."
  • "You must make each Acuity account HIPAA-enabled. An account only becomes HIPAA-enabled when a separate BAA is entered into for that specific account."

Excludes or limits, in Squarespace's words:

  • "Your Business Associate Addendum (BAA) doesn't cover other Squarespace features."
  • "Calendar syncing with Office 365, Outlook.com, Live.com, Exchange, and iCloud isn't available."
  • "Integration with Squarespace Email Campaigns isn't available."
  • Third-party integrations: "If you connect Acuity to any third-party integrations, such as Google Calendar or Stripe, it's your responsibility to determine if the integration is acceptable for your business".

What this means for ad tracking

The booking is the conversion most clinics optimize their ads for, so Acuity Scheduling usually sits right where the ad tracking happens. A pixel on a booking or confirmation page can send the page address, the appointment type and the visitor's identifiers to Meta, Google or TikTok.

A BAA with Squarespace covers the patient data Acuity Scheduling holds for you. It does not cover what an ad pixel on a Acuity Scheduling page sends to an ad platform, because the ad platform is a separate recipient that has not signed your BAA. Meta's Business Tools Terms bar health information, so the booking has to reach Meta without it.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

See how Curve keeps ad attribution through Acuity Scheduling.

A business associate agreement binds only the vendor that signs it, so each vendor that handles patient information for you needs its own. To compare schedulers, see our guide to HIPAA compliant scheduling software.

How Curve helps

  • Curve carries the conversion signal to your ad platforms separately, under its own BAA, so you can keep Acuity Scheduling for what it does well.
  • Curve tracks conversions server-side in place of pixels, so they reach your ad platforms from Curve's server, not from the patient's browser.
  • Curve checks every event for PHI-like patterns before it goes out, and its neutral event names keep conditions and treatments out of what the platforms see.
  • Curve hashes identifiers with SHA-256 to each platform's requirements.
  • Curve keeps attribution through booking tools, so a booked appointment is credited to the ad that brought the patient in.
  • Curve adds consent management to your site, alongside the tracking.
  • Curve signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup for you in about a week.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Acuity Scheduling and patient data, read Is Acuity Scheduling HIPAA Compliant? Booking Data.

Frequently asked questions

Is Acuity Scheduling HIPAA compliant?

Yes, on the Powerhouse and Premium plans, once you make the Acuity account HIPAA-enabled. With a signed BAA, Acuity Scheduling can handle patient information for you, set up the way the vendor describes. The BAA does not cover ad pixels or tags on the same pages, because they send data to other companies.

Does Acuity Scheduling sign a BAA?

Yes, on the Powerhouse and Premium plans, once you make the Acuity account HIPAA-enabled. In Squarespace's words: “You can make your Acuity account HIPAA-enabled on the Powerhouse or Premium plans.” We checked Squarespace's own pages on September 29, 2026.

Which Acuity Scheduling plans include a BAA?

Squarespace says you must be on the Powerhouse or Premium plan to make an Acuity account HIPAA-enabled and enter into its BAA, and that custom BAAs are available on an Enterprise plan.

Does a BAA with Acuity Scheduling cover my ad pixels?

No. A BAA covers the data Squarespace handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with Squarespace.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Squarespace before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call