Skip to main content
Ad Account Rescue

Our longevity clinic ads keep getting disapproved. What do we fix?

On this page

Longevity clinic ads get disapproved for what the ad or its landing page claims or promotes. The usual triggers are a claim to cure a disease Meta lists, an outcome promised within a set time, an improbable result presented as likely, a treatment Google treats as speculative or experimental, or a product Google counts as an unapproved substance. Fix the claim and the landing page together, check each treatment against Meta's and Google's health policies, and keep evidence for every health claim you leave in: the FTC says health claims "require substantiation in the form of competent and reliable scientific evidence." Then get the ad reviewed again. This Curve Compliance page maps each treatment to the rule it meets.

Meta and Google decide whether an ad runs. What your website sends them after the click is the part you control, and that is where Curve Compliance helps a longevity clinic. Curve's team reviews what your website sends to Meta, Google and TikTok with you, shows what's likely triggering a flag, and sends conversions server-side under neutral event names. Curve signs a BAA on every plan. Book a call with Curve.

Why longevity ads start from behind

The words longevity, NAD+, IV therapy and hyperbaric don't appear in Meta's Health and Wellness or Drugs and Pharmaceuticals policies, or in Google's Healthcare and medicines policy, as of November 2, 2026. So a longevity ad is read against broader health rules. Four of them catch most clinics:

  • Meta, age and claims. "Ads promoting or marketing dietary, health, or weight loss or weight gain products and services must be targeted to people at least 18 years or older." The same policy bars cure claims for certain diseases and dated outcome promises, covered below. (Meta Health and Wellness)
  • Google, speculative and experimental treatments. Google doesn't allow "Promotion of speculative or experimental medical treatments", and its examples include "Biohacking". It also restricts cell and gene therapies, covered below. (Google)
  • Google, unapproved substances. Google bars certain products "regardless of any claims of legality", including "Non-government approved products that are marketed in a way that implies that they're safe or effective for use in preventing, curing, or treating a particular disease or ailment". (Google)
  • Google, unreliable claims. Google's Misrepresentation policy bars "claims that entice the user with an improbable result (even if this result is possible) as the likely outcome a user can expect". (Google)

The claims that trigger disapprovals

The claims behind most rejections, and the rule each one meets:

  • Curing a listed disease. Meta bars claims "to cure, heal, or eliminate" diseases on an exhaustive list that includes Diabetes, Cancer, Alzheimer's and Parkinson's. It adds: "This does not apply to claims about treating or managing symptoms of these conditions." (Meta Health and Wellness)
  • Reversing aging. A promise to turn back your biological age presents an improbable result as the likely outcome, which can fall under Google's unreliable claims rule.
  • Results by a date. Meta bars "promises of specific outcomes within a set timeframe without disclaimers or qualifiers" (Meta Health and Wellness), so lines like better labs in a month need to go or be qualified.
  • Before-and-after stories. The FTC says "Testimonials that report results more dramatic than users can generally expect are likely to be deceptive", and that disclaimers such as "Results not typical" "don't cure the deception." (FTC)

NAD+ and IV therapy

The Meta and Google policy pages cited here don't name NAD+ or IV therapy, and NAD+ isn't on Google's non-exhaustive list of unapproved pharmaceuticals and supplements as of November 2, 2026. These ads are judged on what they say. A drip sold as preventing or treating a disease can meet the unapproved substances line above, and more energy or a younger body promised as the likely result can meet the unreliable claims rule.

On Meta, target people 18 or older and qualify any timeframe. For the FTC side of infusion copy, see IV therapy marketing without FTC claim violations.

Peptides and hormone therapy

Meta bars ads that promote "illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion" (Drugs and Pharmaceuticals), and its help page lists "Human growth hormones" and "Dehydroepiandrosterone" among unsafe substances. Prescription drug ads need Meta's authorization, which Meta limits to "online pharmacies, telehealth providers, and pharmaceutical manufacturers." Google says it restricts "the use of prescription drug terms in ads, landing pages, and keywords." (Google)

FDA's category 2 page lists substances that "may present significant safety risks", including peptides such as GHRP-2, GHRP-6, ipamorelin acetate and kisspeptin-10, and lists BPC-157 under "Bulk drug substances nominated but withdrawn".

On October 30, 2026, HHS published a policy in the Federal Register saying it "does not intend to take enforcement action against a State-licensed pharmacy, Federal facility, or licensed physician compounding a drug product using a peptide bulk drug substance found in Appendix A." It concerns compounding enforcement, not ad review: Google still bars unapproved substances "regardless of any claims of legality" (Google). Which peptides the policy covers, and its conditions, are in BPC-157 and HHS's peptide policy.

See also Meta rejected your peptide or ketamine ad, peptide and hormone clinic ads: policy boundaries and conversion tracking for TRT clinics.

Hyperbaric oxygen therapy

FDA regulates the chambers. Its letter to health care providers says "HBOT devices are Class II medical devices and are cleared by the FDA through the 510(k) process" and "FDA-cleared HBOT devices can be identified by searching for Product Code CBF in the 510(k) database." Before an ad names a condition, look up what your chamber was cleared for in FDA's 510(k) database.

Clearance isn't a license for every claim. The FTC says advertisers "should be careful not to mischaracterize the extent to which a product or claim has been reviewed, authorized, or approved by the FDA." Its example is a device cleared "as a Class II medical device for the intended purpose of stimulating and strengthening healthy muscle" and then advertised as "FDA Approved" next to weight loss claims, which it calls deceptive. (FTC)

On Meta, the Health and Wellness rules apply: target people 18 or older and make no claim to cure a listed disease such as Autism or Alzheimer's. On Google, presenting HBOT for an unproven use can read as a speculative or experimental treatment.

Stem cells, PRP and biohacking

Google is explicit here. It restricts "Promotion of cell or gene therapies", and in the United States it "allows the promotion of FDA licensed or approved cell or gene therapies by entities that hold the relevant FDA license or approval to market that product." Ads that are "exclusively educational or informational in nature" are allowed "regardless of regulatory approval status." Its examples include "Stem cell therapy" and "Platelet rich plasma, also referred to as PRP therapies". (Google)

The fixes for these disapprovals are in Google Ads PRP and stem cell ads disapproved, and med spa copy rules for PRP are in PRP and microneedling marketing.

What evidence to keep when an ad is rejected for a health claim

An approved ad still has to meet the FTC standard. The FTC says "Before disseminating an ad, advertisers must have adequate substantiation for all objective product claims conveyed, expressly or by implication, to consumers acting reasonably." For health claims that means "competent and reliable scientific evidence". (FTC Health Products Compliance Guidance)

Keep a file for each health claim you leave in:

  • The exact claim in the ad and on the landing page, the studies behind it, and how closely they match the treatment you offer.
  • Any testimonials you use. The FTC says "It's not enough that a testimonial represents the honest opinion or experience of an endorser." (FTC)
  • Any FDA status you mention, such as your chamber's 510(k) clearance, in FDA's own words.

Fix sequence before the ad is reviewed again

Work through these steps in order. This is general information, not legal advice, so talk to your counsel about the claims your clinic makes.

  1. Read the reason. Meta emails a link to Business Support Home "where you can find the reason for the rejection" (Meta). Google's help page shows where to find the disapproval reason.
  2. Rewrite the claim. Take out cure claims for diseases Meta lists, outcomes promised by a date, improbable results presented as typical, and FDA wording your clearance doesn't support. Describe the service and what a visit involves, and set Meta ad sets to people 18 or older.
  3. Fix the landing page in the same pass. Meta says "The products and services promoted in an ad must match those promoted on the landing page" (Meta Advertising Standards).
  4. Get the fixed ad reviewed again. On Meta, an edited ad "will automatically be submitted for another review once it's edited." If you believe an ad was rejected in error, you can request another review in Business Support Home, where Meta says "We aim to review and provide a decision within 48 hours", and an ad that is rejected again can't be sent for another review (Meta). On Google, saving the edit resubmits the ad, an appeal can give the reason "Made changes to comply with policy", and "Each ad is limited to 3 appeals" (Google).
  5. Check what your site sends. Curve Compliance's free website scan lists the pixels and trackers on a page. Book a call with Curve to go through the results.

Keep measurement working while you fix it

Meta's Business Tools Terms say advertisers won't share data that "includes or is based on, directly or otherwise, health information", and that event and conversion names "must not reflect, imply or be based on" that information. See Meta Business Tools Terms on health data.

Sending conversions server-side doesn't change how Meta or Google reviews an ad, and it doesn't lift a restriction (does server-side tracking get around health restrictions?). Curve Compliance sends each conversion from its servers under a neutral event name, and its Event Logs show what each platform accepted.

What not to do

  • Don't misspell a treatment or move a claim into the image to get past review. "Editing or deleting an ad that was rejected for violating Advertising Standards will not remove the violation from your account" (Meta).
  • Don't delete a rejected ad you may want reviewed. Meta says "you may lose your ability to request another review if the ad is deleted" (Meta).
  • Don't open a new ad account to run the same ads. See whether to open a new ad account after a restriction.

Talk to Curve

Meta and Google decide whether a longevity ad runs. What your site sends them after the click is up to you. Curve's team reviews it with you and sets up server-side conversions under neutral event names. Curve Compliance is SOC 2 Type II and signs a BAA on every plan. For positioning, see longevity clinic marketing. To get started, book a call with Curve.

How Curve helps

  • Curve sends conversions server-side to Meta Conversions API, Google Ads, TikTok, Microsoft Advertising and LinkedIn, with neutral event names and a fixed list of fields for each platform.
  • Curve detects PHI-like patterns, such as condition names, form answers and emails in URLs, before data reaches an ad platform.
  • Curve's Event Logs show what was sent to each platform and what it accepted.
  • Curve keeps attribution through booking tools such as IntakeQ, Calendly and Jane, so a booked consultation is credited to the ad that sent it.
  • Curve Compliance is SOC 2 Type II and signs a BAA on every plan. Curve's team does the setup for you, typically live in about a week.

Frequently asked questions

What compliance issues affect longevity brand paid ads?

Mostly claims and products: cure claims for diseases Meta lists, dated outcome promises, improbable results shown as likely, treatments Google calls speculative or experimental, and substances Meta or Google won't allow. The FTC also expects "competent and reliable scientific evidence" for health claims (FTC).

Why is my longevity clinic getting low ad approval rates?

Each rejection names the policy it hit, so start there (Meta, Google). Rewrite the claim and the page together, because Meta says "The products and services promoted in an ad must match those promoted on the landing page" (Meta).

Can I advertise hyperbaric oxygen therapy on Meta?

The Meta policy pages cited here don't name hyperbaric oxygen as of November 2, 2026, so HBOT ads are read against the Health and Wellness rules: target people "at least 18 years or older", make no claim to cure a listed disease such as Autism or Alzheimer's, and make no outcome promise within a set time without qualifiers (Meta). Check what your chamber was cleared for in FDA's 510(k) database.

Can I run Google Ads for NAD+ or IV therapy?

Google's healthcare policy pages cited here don't name NAD+ or IV therapy, so the ads are judged on their claims. Don't market a drip as preventing or treating a disease (Google), or present "an improbable result" as the likely outcome (Google).

What evidence do I need when ads are rejected for health claims?

The FTC standard is "competent and reliable scientific evidence", and it says RCTs "are generally the type of substantiation that experts would require for health benefit claims" (FTC).

Does LegitScript certification help a longevity clinic?

Only for what it covers. "Meta requires online pharmacies and telehealth providers to be actively certified with LegitScript" before they can be authorized for prescription drug ads (Meta), and Google uses LegitScript for telemedicine providers in the United States (Google). It doesn't change the claim rules above. See LegitScript certification for healthcare ads.

How does Curve help a longevity clinic with its ads?

Meta and Google decide the ad, and Curve Compliance handles the tracking behind it. Curve's team reviews what your site sends to Meta, Google and TikTok and shows what's likely triggering a flag, then sends conversions server-side under neutral event names. Curve signs a BAA on every plan. Book a call with Curve.

Sources

Last verified

Talk to Curve about the data side of your restriction

Book a call and Curve's team will look at what your site sends to Meta, Google and TikTok, and show you the compliant setup that keeps your campaigns optimizing.

Book a call