Georgia Consumer Privacy Bill SB 473: Healthcare Marketing Implications for GA Providers
In 2024, Advocate Aurora Health agreed to a $12.25 million settlement to resolve a class action alleging it shared patient information with Meta and Google
Healthcare Marketing Guides
Browse practical guidance on privacy-safe healthcare advertising, analytics, patient acquisition, and marketing compliance.
Oregon Consumer Privacy Act Healthcare Provisions: Marketing Compliance for OR Providers
In July 2025, MarinHealth agreed to a $3 million settlement to resolve claims that Meta Pixel and other tracking tools on its website transmitted patient
Virginia VCDPA Healthcare Marketing: Patient Data Rights for Virginia Providers
In June 2024, a federal judge approved a $6.6 million class-action settlement against Novant Health after a Meta Pixel on the hospital system's MyChart portal
Illinois Consumer Health Data Protection Act: Marketing Compliance for IL Healthcare
In 2023, Illinois-headquartered Advocate Aurora Health agreed to pay $12.225 million to settle a consolidated class action over its use of Meta Pixel and
New York SHIELD Act Healthcare Marketing: Patient Data Compliance for NY Practices
Advocate Aurora Health agreed to a $12.25 million settlement to resolve a consolidated class action alleging it disclosed patient data, including IP addresses
Connecticut Data Privacy Act for Healthcare Marketing: CT Provider Obligations in 2026
Connecticut Attorney General William Tong's office resolved its first enforcement action under the Connecticut Data Privacy Act by the end of 2025, issued
Massachusetts 201 CMR 17 Healthcare Marketing: Personal Data Rules for Providers
On October 24, 2024, the Massachusetts Supreme Judicial Court handed hospitals a narrow win in Vita v. New England Baptist Hospital, ruling that the state's
Building Healthcare Lookalike Audiences From In-Market Segments Without PHI
Roughly one-third of the top 100 U.S. hospitals were caught running the Meta Pixel on pages that transmitted protected health information to Facebook
Google Ads Affinity "Health & Fitness Buffs": Healthcare Patient Acquisition
Google's "Health & Fitness Buffs" affinity segment groups users who consistently consume fitness blogs, workout videos, sports news, and health-related apps
Google Ads In-Market for Mental Health Practices: HIPAA Targeting Without PHI
According to SAMHSA's 2024 National Survey on Drug Use and Health, [1]23.4% of U.S. adults (61.5 million people) had any mental illness in the past year, and
In-Market Audience Bid Modifiers for Healthcare: Layered Targeting That Wins
Google Ads in-market audiences group users by what they're actively researching: a hip replacement consultation, a therapist for anxiety, a cosmetic
Google Ads In-Market "Beauty & Wellness" for Aesthetic Practices: 2026 Setup
The U.S. medical aesthetics industry now operates from more than 10,000 locations and [1]has eclipsed $17 billion and is growing by more than $1 billion per
Healthcare In-Market vs Affinity Audiences: Which Google Ads Segment Converts
Healthcare advertisers running Google Ads face a targeting dilemma that other industries never have to confront: the audience segment that drives the best
Google Ads "Medical Services" In-Market Audience: Specialty Practice Setup
Specialty practices bidding on the medical services in-market audience google ads segment face a paradox: Google's own audience taxonomy surfaces patients
Google Ads "Health Services" In-Market Audience: HIPAA-Safe Targeting for 2026
Google's in-market audiences identify users actively researching products and services, and the "Health Services" segment captures people comparing providers
Custom Intent Audiences for Healthcare: Building HIPAA-Compliant Google Ads Targeting
Google Ads custom segments (the audience product previously known as Custom Intent) let healthcare advertisers reach users actively researching specific
Google Ads "Rehabilitation Services" In-Market Audience: PT & OT Campaign Targeting
The U.S. physical and occupational therapy market reached an estimated [1]$53 billion in 2024, up 6.4% from 2023 and up 64% from 2020, and outpatient clinics
Functional Medicine Practice Marketing Software: 2026 HIPAA-Safe Platform Guide
Functional medicine practices occupy a uniquely treacherous spot in digital advertising. Patient intake forms routinely capture autoimmune conditions, hormonal
HIPAA-Compliant Advertising on Meta for Medical Spas: 2026 Restrictions Explained
Medical spas advertising on Facebook and Instagram entered a new compliance reality in 2025, and 2026 brought sharper enforcement. The rules governing hipaa
Why Healthcare Compliance Teams Prefer Server-Side Tracking: Risk Officer's View
Plaintiffs' attorneys have identified hundreds of hospital systems and medical provider web properties where patient data flowed to Meta through the standard
How Server-Side Tracking Improves HIPAA Compliance: Technical Audit Methodology
Healthcare advertisers face a brutal math problem. Class-action settlements tied to tracking pixels have crossed eight figures at individual hospital systems
When Is Server-Side Tracking Overkill for Healthcare? A Practical 5-Question Test
In July 2023, HHS OCR and the FTC sent joint warning letters to roughly 130 hospitals and telehealth providers about online tracking technologies on their
Why Client-Side Tracking Fails in Healthcare: 6 Failure Modes Curve Customers Avoid
A recent analysis found that roughly one-third of healthcare websites still run the Meta Pixel, even as class actions and regulator letters pile up against
Meta Interest Targeting for Obesity & GLP-1: Health Awareness Campaign Setup
Roughly 40% of U.S. adults ages 20 and older meet the clinical definition of obesity, and nearly 10% are severely obese.[1] The opportunity for clinics and