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BAA Directory

Does Wix sign a BAA?

The answer

Signs a BAA on specific plans

Yes, on the Business, Plus, Elite, Business Elite and Enterprise plans, once PHI protection is turned on.

Site builders. Checked on the vendor's own pages on .

On this page

What Wix says

“Wix sites built on the Wix Editor or Wix Studio Editor can be HIPAA compliant. However, you must have a supported Premium or Studio site plan to activate PHI protection. HIPAA compliance is available with Business, Plus, Elite, Business Elite and Enterprise plans.”

Source: Wix Help Center, HIPAA Compliance for Your Wix Site, checked .

“Business Associate Agreement (BAA) is a contract between you and Wix that sets out the conditions under which we will handle your clients' protected health information. Once you've activated PHI protection, you can sign the BAA.”

Source: Wix Help Center, HIPAA Compliance for Your Wix Site, checked .

What the BAA covers and excludes

Excludes or limits, in Wix's words:

  • "Some features, apps, or tools on Wix may not be compatible with HIPAA and activating PHI protection could disable, restrict, or remove some functionalities of your site."
  • "Once you activate PHI protection, non-compliant Wix apps are automatically hidden from your App Market searches."

What this means for ad tracking

The site builder is where your pixels live. Built-in marketing integrations and tag settings load ad pixels on every page, including service pages, forms and checkout.

A BAA with Wix covers the patient data your Wix site collects under its HIPAA settings. It does not cover the ad pixels you add to the site, because those send data from the visitor's browser straight to Meta, Google or TikTok.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Keep Wix for what it does well. Curve carries the conversion signal to your ad platforms separately, under its own BAA.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Attribution is kept through booking tools, so a booked appointment is credited to the ad that brought the patient in.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Frequently asked questions

Does Wix sign a BAA?

Yes, on the Business, Plus, Elite, Business Elite and Enterprise plans, once PHI protection is turned on. In Wix's words: “Business Associate Agreement (BAA) is a contract between you and Wix that sets out the conditions under which we will handle your clients' protected health information. Once you've activated PHI protection, you can sign the BAA.” We checked Wix's own pages on September 29, 2026.

Which Wix plans include a BAA?

Wix lists HIPAA compliance on its Business, Plus, Elite, Business Elite and Enterprise plans. You turn on PHI protection first, then sign the BAA.

Does a BAA with Wix cover my ad pixels?

No. A BAA covers the data Wix handles for you. A pixel sends data from the visitor's browser straight to Meta, Google or TikTok, and none of those platforms is a party to your BAA with Wix.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Wix before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call