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BAA Directory

Does Unbounce sign a BAA?

The answer

No public statement

No public statement about a BAA. Unbounce's terms treat health information as Sensitive Information that you may collect only in line with the law.

Forms and landing pages. Checked on the vendor's own pages on .

On this page

What Unbounce says

“If you use the Services to collect, store, use, or disclose Sensitive or Personal Information about identifiable individuals, you agree only to do so in accordance with applicable law.”

Source: Unbounce Terms of Service, section 15.1, checked .

What this means for ad tracking

A form submission is a lead conversion, and healthcare forms often ask about symptoms, treatments or insurance. A thank-you page pixel or a form integration can pass that context to an ad platform.

Without a BAA, health questions should not go into Unbounce. The lead still needs to count as a conversion, sent to your ad platforms without the form's contents.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

How Curve helps

  • Curve gives you a conversion signal that does not depend on Unbounce or a browser pixel carrying patient details.
  • Server-side conversion tracking in place of pixels: conversions reach your ad platforms from Curve's server, not from the patient's browser.
  • PHI-like pattern detection checks every event before it goes out, and neutral event names keep conditions and treatments out of what the platforms see.
  • Identifiers are hashed with SHA-256 to each platform's requirements.
  • Attribution is kept through booking tools, so a booked appointment is credited to the ad that brought the patient in.
  • Consent management for your site, alongside the tracking.
  • A HIPAA-compliant setup done by Curve's team, in about a week, with a BAA signed on every plan.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Unbounce and patient data, read Is Unbounce HIPAA Compliant? Landing Page Pixel Risks for Healthcare Lead Generation.

Frequently asked questions

Does Unbounce sign a BAA?

No public statement about a BAA. Unbounce's terms treat health information as Sensitive Information that you may collect only in line with the law. In Unbounce's words: “If you use the Services to collect, store, use, or disclose Sensitive or Personal Information about identifiable individuals, you agree only to do so in accordance with applicable law.” We checked Unbounce's own pages on September 29, 2026.

Can I use Unbounce with patient data?

Not until Unbounce signs a BAA with you. We could not find a statement from Unbounce offering one on its own pages, so ask Unbounce directly and keep Protected Health Information out of Unbounce until a BAA is in place.

Can I still track ad conversions that come through Unbounce?

Yes, when the conversion reaches your ad platforms without health information. Curve sends conversions server-side under a BAA it signs on every plan, with neutral event names and SHA-256 hashed identifiers.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Unbounce before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call