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BAA Directory

Does Gravity Forms sign a BAA?

The answer

Does not sign a BAA

No. Gravity Forms says it will not sign a BAA because it does not host or store your form data.

Forms and landing pages. Checked on the vendor's own pages on .

Collecting patient details in a form? Curve Forms are HIPAA-hosted intake and lead forms with the ad that brought each person attached, covered by Curve Compliance's BAA on every plan. Book a call

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What Gravity Forms says

“As we do not host or store your collected form data on your behalf, we will not sign any such agreements. This is a conversation to be had with your website host or data services provider.”

Source: Gravity Forms Documentation, HIPAA and Gravity Forms, checked .

What this means for ad tracking

A form submission is a lead conversion, and healthcare forms often ask about symptoms, treatments or insurance. A thank-you page pixel or a form integration can pass that context to an ad platform.

Gravity Forms runs inside your WordPress site, so the entries sit with your web host, and any Meta or Google tag on the form page sees the page it fires on.

Without a BAA, health questions should not go into Gravity Forms. The lead still needs to count as a conversion, sent to your ad platforms without the form's contents.

Curve Compliance closes that gap: it sends the conversion itself server-side, under a BAA it signs on every plan, so your campaigns keep a conversion signal without a pixel carrying patient data. Book a call to see it on your own funnel.

A business associate agreement binds only the vendor that signs it, so each vendor that handles patient information for you needs its own. To compare form builders, see our guide to HIPAA compliant forms.

How Curve helps

  • Curve gives you a conversion signal that does not depend on Gravity Forms or a browser pixel carrying patient details.
  • Curve tracks conversions server-side in place of pixels, so they reach your ad platforms from Curve's server, not from the patient's browser.
  • Curve checks every event for PHI-like patterns before it goes out, and its neutral event names keep conditions and treatments out of what the platforms see.
  • Curve hashes identifiers with SHA-256 to each platform's requirements.
  • Curve keeps attribution through booking tools, so a booked appointment is credited to the ad that brought the patient in.
  • Curve adds consent management to your site, alongside the tracking.
  • Curve signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup for you in about a week.

Book a call with Curve and Curve's team will walk through your tracking setup with you.

Read the full guide

For the full picture on Gravity Forms and patient data, read Is Gravity Forms HIPAA Compliant? WordPress Intake.

Frequently asked questions

Is Gravity Forms HIPAA compliant?

No. Gravity Forms says it will not sign a BAA because it does not host or store your form data. Without a BAA, Gravity Forms should not receive patient information.

Does Gravity Forms sign a BAA?

No. Gravity Forms says it will not sign a BAA because it does not host or store your form data. In Gravity Forms's words: “As we do not host or store your collected form data on your behalf, we will not sign any such agreements. This is a conversation to be had with your website host or data services provider.” We checked Gravity Forms's own pages on September 29, 2026.

Can I use Gravity Forms with patient data?

Not under a BAA from Gravity Forms, based on its own pages. Keep Protected Health Information out of Gravity Forms, and check what it sends to other services.

Can I still track ad conversions that come through Gravity Forms?

Yes, when the conversion reaches your ad platforms without health information. Curve sends conversions server-side under a BAA it signs on every plan, with neutral event names and SHA-256 hashed identifiers.

Does Curve Compliance sign a BAA?

Yes. Curve Compliance signs a BAA on every plan, and Curve's team does the HIPAA-compliant setup in about a week. Book a call to get started.

Sources

Last checked . Vendors change their plans and terms, so confirm the current terms with Gravity Forms before you send it patient data.

See every tool in the BAA Directory.

Track ad conversions under a BAA

Curve signs a BAA on every plan. Curve's team sets up HIPAA-compliant conversion tracking for you in about a week, sending conversions server-side in place of pixels.

Book a call