How to ask Meta to review a health and wellness data source category (and when not to)

First, decide whether the category is actually wrong

Meta's Health and wellness category covers a data source that "Is associated with medical conditions or specific health statuses, provider/patient relationships, services for accessing personal health information, or health-related products and services". The examples Meta gives are "a patient portal, wellness tracker, telemedicine platform, pharmacy, health insurance marketplace, or condition-specific support group".

Meta assigns categories "based on the topics related to the data source and the products and/or services provided". A review looks at the same data source. If your site's topics and offer haven't changed, neither have the facts behind the category.

• The category probably fits if patients book consultations or appointments with a provider, you treat or prescribe for conditions, you sell health products tied to conditions, or visitors log in to see health information.
• A review may be worth asking for if the data source's topics and offer have no link to medical conditions, health statuses, provider/patient relationships, or health-related products and services.

Who can request the review

Meta says you need "full control of the business portfolio or an admin role on the ad account that owns the dataset that's associated with your data source." If you don't have that access, ask someone in your business who does. Don't hand login details to an outside party to do it for you.

The exact steps in Events Manager

If you or a colleague assigned the category yourselves, Meta says you may be able to change it without a review: select the arrow next to View details, click Edit Category, choose the correct category and save. Do that only when the original choice was a mistake, not to leave a category that describes your business.

1. Open Meta Events Manager and click Datasets in the left menu.
2. Select the name and ID of your dataset, then click the Settings tab.
3. Scroll to Manage data source categories and click Manage. Meta notes you may not see this section if your data sources aren't in any category.
4. Check each data source, its category and its status.
5. For a Meta-assigned category you believe is inaccurate, click View details, then Request review. Meta shows a message confirming the request.
6. Wait for Meta's decision by email. To check on a review you've already requested, click View details again.

What to do while you wait

Meta's help pages don't give a timeline for category reviews. Don't plan budgets around a date.

• Keep campaigns on events and objectives Meta still accepts in your tier. What Meta restricts for health and wellness data sources lists what still works.
• Keep fixing what your site sends. Meta says its systems "are not a substitute for your own compliance mechanisms", and a review doesn't change your obligations under the Meta Business Tools Terms.
• Review custom events. Any data restriction blocks them until you confirm them. See why Meta blocked your custom events.
• Measure bookings and purchases in your own reporting, so your decisions don't wait on Meta.

When not to request a review, and what not to do instead

For one vertical worked through end to end, see why peptide therapy conversions stop arriving.

• Don't request a review when your business matches Meta's definition. The category describes what you offer, and a review is for categories that are inaccurate.
• Don't rewrite the site to hide what you offer while selling the same services. The category follows the products and services provided.
• Don't self-categorize a dataset out of Health and wellness, or pick a self-assigned category that doesn't fit.
• Don't move the site to a new domain, or create a new dataset, pixel or ad account, to escape the category. See whether to open a new ad account after a restriction.
• Don't rename events to get restricted data through. Meta says names "must not reflect, imply, or be based on any prohibited information".

Talk to Curve

Whatever Meta decides about the category, the data your site sends still has to be right. Curve's team will go through it with you and set up HIPAA-compliant conversion tracking that keeps your campaigns optimizing within your tier, with a BAA signed on every plan. To get started, book a call with Curve.

Frequently asked questions

Sources

• Meta Business Help Center: How to manage data source categories in Meta Events Manager
• Meta Business Help Center: About data source categories in Meta Events Manager
• Meta Business Help Center: Understand data sharing restrictions based on data source categories
• Meta Business Help Center: About prohibited information

Last verified September 28, 2026

Related pages

• Meta Restricted Purchase Events for Health and WellnessWhy Meta restricts Purchase and other lower-funnel events for health and wellness sites, what still works in each tier, and the compliant way back.
• Meta Core Setup for Health Businesses: What Still WorksMeta core setup strips custom parameters and everything after the domain. What still works for a health business, why it happened, and what to fix first.
• Meta Blocked My Custom Events Until I Review ThemWhy Meta blocks every custom event once a dataset has data restrictions, which events to confirm, which to keep blocked, and why renaming is not a fix.
• Should We Open a New Ad Account After a Restriction?Opening a new ad account, Page or Business Manager to get past a restriction breaks Meta's and Google's rules. Here is the legitimate path instead.
• Meta Removed Potentially Prohibited Information: Next StepsWhat Meta's prohibited information notice means for a health business, where to find what was removed, how to fix it, and why you must never re-send it.