Tracking plan
HIPAA-safe tracking plans for healthcare advertisers
A tracking plan lists the conversions a healthcare business sends to its ad platforms, the neutral names they go under, and what must never leave the site. Curve Compliance builds one from four answers: the kind of business, the booking tool, the ad platforms and the conversions that count.
What a plan covers
- Funnel stages and event names: a descriptive label kept inside your tracking tool, and a neutral alias such as event_1 for every ad platform.
- What Meta, Google Ads, TikTok, Microsoft Advertising, LinkedIn and ChatGPT Ads each receive, sent server-side.
- What never to send: condition-bearing URLs, page titles, form answers, free text and visit reasons.
- How ad attribution survives the hop to a booking tool such as Jane App, Calendly or GoHighLevel.
- How attended visits and purchases come back from the CRM or EHR, credited to the original ad click.
- Consent, and how the plan is implemented, including how Curve Compliance sets it up under a BAA signed on every plan.
See an example plan for a dental practice, or check what your site sends today with Curve Compliance's free website scan.
Put this plan to work
Curve Compliance replaces browser ad pixels with server-side delivery, keeps attribution through your booking tool, and shows what each platform accepted.
- BAA signed on every plan
- Set up by Curve Compliance's team
- Typically live in about a week