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HIPAA-Compliant Microsoft Advertising Tracking
Track Bing and Microsoft Audience Network ad performance with UET Events integration. Compliant conversion data without browser-side exposure.
What You Get
UET Events
Server-side Universal Event Tracking delivers conversion data to Microsoft without any browser-side patient data exposure.
Custom Events
Define custom conversion events specific to your healthcare workflows, from appointment bookings to intake completions.
Audience Targeting
Feed compliant conversion data to Microsoft for audience targeting and bid optimization across Bing and the Audience Network.
How It Works
Connect Microsoft Advertising
Link your Microsoft Advertising account to Curve with secure authorization.
Configure UET Event Mapping
Map your healthcare conversion events to UET goals with our guided configuration.
Compliant Event Delivery
Curve strips PHI and sends compliant conversion events to Microsoft automatically.
Supported Events
Page_load
Purchase
Sign_up
Book_appointment
Submit_lead_form
Subscribe
Add_to_cart
Contact
Custom_action