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Guide

Freshpaint Alternatives for Telehealth Companies

Freshpaint alternatives for telehealth: how Curve Compliance and others handle intake, schedulers, EHR outcomes, apps and Meta's health rules.

6 min read

The best Freshpaint alternative for a telehealth company is Curve Compliance. It keeps the ad click through intake and schedulers, credits bookings and completed visits from EHRs such as Healthie and Athenahealth through Keragon, tracks in-app bookings and purchases with a React Native SDK, and keeps Meta campaigns optimizing on the events Meta still accepts. Curve Compliance signs a BAA on every plan, and Curve's team does the setup, typically live in about a week. Ours Privacy, Twilio Segment, RudderStack and Stape are the other options telehealth teams compare, each covered below with its BAA terms.

Book a call. Curve Compliance follows telehealth patients from the ad through intake, the scheduler and the visit, and sends conversions server-side under a BAA it signs on every plan. Book a call with Curve.

What a telehealth funnel asks of tracking

A telehealth patient rarely converts on the page where the ad landed. They answer an intake questionnaire, pick a time in a scheduler, have the visit on a separate platform, and may start a subscription or open your app. Each step can carry health information, and intake funnels are where telehealth tracking leaks most often. A Freshpaint alternative for telehealth has to keep the ad click through all of it while keeping health details away from ad platforms. The full checklist is in the best HIPAA-compliant conversion tracking for telehealth.

How Curve Compliance covers a telehealth funnel

  1. Intake. Curve Forms hosts intake and lead forms inside Curve Compliance, so a submission never passes through a third-party form tool, and the ad attribution is attached to each lead. Events on your own forms send the milestone, such as "form submitted", never the answers.
  2. Schedulers. When a patient clicks through to IntakeQ, Calendly, Acuity, Jane App, OptiMantra or ZocDoc, Curve Compliance carries the ad click across with the booking link, so a booking made days later still matches. Embedded widgets and GoHighLevel funnels are set up by Curve's team.
  3. EHR outcomes. Keragon, a separate HIPAA-compliant automation service with its own BAA, connects tools such as Healthie, Athenahealth, OptiMantra, IntakeQ and Jane App to Curve Compliance. Each booking arrives as an event matched to the patient's original ad click. Incoming webhooks and offline uploads from your CRM or EHR cover the rest.
  4. Subscriptions and purchases. Purchases and subscription starts recorded in your CRM can come back through a webhook or an offline upload, with value and currency, and Curve Compliance credits each one to the original ad click. See subscription billing and tracking.
  5. Apps. Curve Compliance's React Native SDK tracks in-app events such as a booking or a purchase on iOS and Android, and each can be forwarded to Meta, Google Ads, TikTok, Microsoft or LinkedIn. Deep-link hosts let a journey that starts on your website and continues in the app be attributed.
  6. Proof and reporting. Event Logs show what Curve Compliance sent to each platform and what it accepted, and Campaign Reporting puts ad spend next to bookings and completed visits for each campaign, with any single patient's journey from ad click to booking.

Meta's Health and wellness category

Many telehealth brands find their Meta dataset in the Health and wellness category, with some standard events restricted. No tracking tool lifts that category, and moving to server-side delivery doesn't change it. What Curve Compliance does is keep campaigns optimizing on the events Meta still accepts, send them under neutral names, and keep booked and completed visits in your own reporting, so budget decisions don't depend on what Meta can see. Freshpaint's own Facebook ads guide notes that "Meta doesn't sign Business Associate Agreements (BAAs), and the Meta Pixel sends PHI to Meta servers." See what to do when purchase events are restricted.

Other Freshpaint alternatives telehealth teams compare

Ours Privacy

In its own words, "a HIPAA-compliant CDP + privacy platform that unlocks optimized ads and analytics while making sure sensitive data never reaches non-compliant tools". Ours Privacy says "As healthcare operators building and scaling a national telehealth company, we couldn't find a platform designed for the unique compliance and performance needs of healthcare." It names Healthie, Tellescope and Keragon among its healthcare integrations.

BAA: "As part of every contract, we will accept redlines and sign a BAA with all of the organizations we work with." (Ours Privacy)

Good fit when: you want a HIPAA CDP built by telehealth operators that routes events to a very wide set of ad channels.

Twilio Segment

In its own words, "Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP". Twilio says to "Ensure your Workspace is eligible for HIPAA before you configure and send any personal health information (PHI)."

BAA: "Twilio BAAs are available to customers on a Business Tier plan." (Twilio)

Good fit when: your app and web data already run through Segment and you are on, or moving to, the Business Tier.

RudderStack

In its own words, "RudderStack brings agentic power to the entire customer data lifecycle." It says you can "perform data masking, data encryption, attribute removal and event filtering".

BAA: "We comply with HIPAA requirements for PHI and can sign a BAA" (RudderStack). Its plan comparison lists HIPAA under the Enterprise tier.

Good fit when: an in-house data team wants to run its own customer data pipeline.

Stape

In its own words, "Digital agencies and businesses use Stape's platform to implement server-side tracking without technical complexity." It hosts server-side Google Tag Manager and Meta Signals Gateway.

BAA: "Enables signing BAA to be HIPAA compliant. Available on any Custom plan." (Stape)

Good fit when: a tracking specialist on your team builds server-side Google Tag Manager containers and wants managed hosting.

Telehealth options side by side

VendorBAA, in its own wordsTelehealth tools named
Curve ComplianceSigned on every planIntakeQ, Calendly, Acuity, Jane App, OptiMantra, ZocDoc; Healthie and Athenahealth through Keragon; React Native SDK for apps
Freshpaint"offers a Business Associate Agreement (BAA)"Epic MyChart, Experity, Clockwise
Ours Privacy"sign a BAA with all of the organizations we work with"Healthie, NexHealth, Tellescope, Yosi Health, Loyal Health, Keragon
Twilio Segment"available to customers on a Business Tier plan"Not stated
RudderStack"can sign a BAA"; HIPAA listed under EnterpriseNot stated
Stape"Available on any Custom plan"Not stated

Competitor cells come from each vendor's own pages, linked above. "Not stated" means the pages cited for this guide don't describe it, so ask the vendor.

For the full field, see Freshpaint alternatives for healthcare marketing, and for the product itself, Curve Compliance for telehealth.

Book a call. Curve's team will map your telehealth funnel, from the ad through intake, your scheduler, your EHR and your app, and show where each conversion would come from. Book a call with Curve.

Frequently Asked Questions

What is the best Freshpaint alternative for a telehealth company?

Curve Compliance. It signs a BAA on every plan, keeps the ad click through intake and schedulers such as IntakeQ, Calendly and Jane App, credits completed visits from EHRs such as Healthie and Athenahealth through Keragon, tracks app events with a React Native SDK, and Curve's team does the setup, typically live in about a week.

Does Curve Compliance work with Healthie and Athenahealth?

Yes, through Keragon, a separate HIPAA-compliant automation service with its own BAA. A Keragon workflow sends each booking from your EHR to Curve Compliance, which matches it to the original ad click and forwards it to the ad platforms you choose.

Can Curve Compliance track bookings and purchases inside our app?

Yes. Curve Compliance's React Native SDK reports in-app events such as a booking or a purchase on iOS and Android, and you choose per event which ad platforms receive it.

Will switching tools lift Meta's Health and wellness restrictions?

No tool lifts that category, and server-side delivery doesn't change it. Curve Compliance keeps campaigns optimizing on the events Meta still accepts and keeps booked and completed visits in your own reporting.

How are subscription starts credited to ads?

Curve Compliance receives purchases and subscription starts from your CRM through a webhook or an offline upload, with value and currency, credits each one to the original ad click and sends it to the ad platforms server-side.

Does Curve Compliance sign a BAA for telehealth companies?

Yes. Curve Compliance signs a BAA on every plan, so the tracking on your intake, booking and visit flow sits under a signed agreement.

Next step

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