Freshpaint vs Ours Privacy vs Curve Compliance (2026)

Freshpaint, Ours Privacy and Curve Compliance all offer a BAA and send conversions to ad platforms from their own servers instead of browser pixels. They differ in how attribution reaches the appointment and in who does the setup. For teams that want each ad click credited through the booking and the EHR to the attended visit, with setup done for them, Curve Compliance is the one to choose. It carries attribution through schedulers such as IntakeQ, Calendly and Jane App, credits completed visits from your EHR or CRM, shows what each platform accepted, and Curve's team typically has it live in about a week.

Book a call. Curve Compliance credits bookings and completed visits to the ads that brought each patient in, signs a BAA on every plan, and Curve's team does the setup. Book a call with Curve.

At a glance

	Curve Compliance	Freshpaint	Ours Privacy
BAA	Signed on every plan	"offers a Business Associate Agreement (BAA)"	"sign a BAA with all of the organizations we work with"
Server-side ad destinations	Meta Conversions API, Google Ads, TikTok, Microsoft Advertising, LinkedIn, Reddit, Nextdoor, OpenAI Ads (ChatGPT), Amazon Ads, Premion	Facebook Conversions API, Google Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, Reddit, Pinterest, Snapchat, DSPs such as The Trade Desk	Google Ads, Facebook, TikTok, LinkedIn, Bing Ads, Reddit, Snapchat, OpenAI Ads, Amazon DSP and more
Attribution to appointments	Ad click carried into IntakeQ, Calendly, Acuity, Jane App, ZocDoc and other schedulers; outcomes from webhooks, Keragon (Healthie, Athenahealth, OptiMantra) and offline uploads	"Match ad click IDs (GCLID, FBCLID) with appointment records and attendance status"	Integrations named include Healthie, NexHealth, Tellescope and Keragon
PHI handling	Fixed field list per platform; identifiers off by default and SHA-256 hashed when on; PHI-like values flagged	"Automatic PHI filtering with customizable allowlists and blocklists"	"Redact, rename, hash, or otherwise anonymize each event"
Consent	Consent by region, an audit log of every decision, ad forwarding held back or limited when a visitor declines	"Granular consent controls by tool, data type, and purpose"	Not stated

Competitor cells come from each vendor's own pages, linked above. "Not stated" means the pages cited for this guide don't describe it, so ask the vendor.

BAA

Curve Compliance signs a BAA on every plan. Freshpaint's FAQ says it "is built specifically for HIPAA-regulated environments and offers a Business Associate Agreement (BAA)". Ours Privacy says "As part of every contract, we will accept redlines and sign a BAA", and that "Every third-party vendor in our infrastructure that could potentially access PHI operates under a signed BAA" (Ours Privacy). Whichever you choose, read what the BAA actually covers.

Ad destinations

Curve Compliance sends conversions from its servers to Meta Conversions API, Google Ads, TikTok, Microsoft Advertising and LinkedIn, and each platform receives only a fixed list of fields. Freshpaint lists "Google Search, Meta retargeting, and conversion-focused ads on Reddit, Pinterest, LinkedIn, Twitter/X, TikTok, Microsoft, and Snapchat", plus display and CTV platforms. Ours Privacy's destination list runs from Google Ads and Facebook to OpenAI Ads, Amazon DSP, Roku and Yelp, and its Google docs say "Ours Privacy proxies all events through the server, so Google does not directly interact with your clients' browsers or receive their IP addresses."

Attribution to appointments

Freshpaint says its Ad Performance product pulls "appointment data, including booking status, attendance status, and appointment dates, via direct connections and secure SFTP", and that "Some integrations are standard, while others require custom implementation." (Freshpaint). Ours Privacy names healthcare integrations including Healthie, NexHealth, Tellescope, Yosi Health, Loyal Health and Keragon.

Curve Compliance follows the patient from the ad to the visit. When a visitor clicks through to a scheduler such as IntakeQ, Calendly, Acuity, Jane App, OptiMantra, Boulevard or ZocDoc, Curve carries the ad click across with the booking link, so a booking made days later still matches. Embedded widgets and GoHighLevel funnels are set up by Curve's team. Outcomes then come back from your EHR, CRM or scheduler through incoming webhooks, through Keragon connections to tools such as Healthie, Athenahealth and OptiMantra, or through an offline upload, and Curve credits each one to the original ad click before sending it on. Campaign Reporting shows spend next to those conversions for every campaign, and the journey of any single prospect from ad click to booking.

PHI handling

Freshpaint describes a "block-by-default" approach and says it "does not collect sensitive input values (like form text)". Ours Privacy lets you "Redact, rename, hash, or otherwise anonymize each event and control what gets sent, where", and says "Your data stays secure, hosted exclusively on AWS servers in the U.S." Curve Compliance gives each ad platform a fixed list of permitted fields, so a field that is not on the list cannot leave. Contact identifiers are off by default and SHA-256 hashed when enabled, events can use neutral names, and PHI-like values such as a condition in a URL are flagged so they can be stopped at the source. Event Logs show what Curve sent to each platform and what the platform accepted.

Consent

Freshpaint says that "when users opt out, data flows actually stop" (Freshpaint). The Ours Privacy pages cited here don't cover consent, so ask Ours Privacy. Curve Compliance's consent management applies an opt-in or opt-out rule for each visitor's region, shows a banner where opt-in is required, records every decision in an audit log, honors Global Privacy Control, and holds back or limits ad forwarding for visitors who decline advertising. If you already run a consent tool, it can pass each visitor's choice to Curve Compliance instead.

Setup

Curve Compliance is set up for you by Curve's team, typically live in about a week. That covers the script and the event mapping for each ad platform, plus the scheduler and EHR connections, which the team configures with you, so your marketing team doesn't take on a project. Whichever vendor you choose, ask who does that work and what your team will need to provide.

Which one to choose

• Curve Compliance when you want attribution through booking and the EHR to the attended visit, a BAA on every plan, proof of what each platform accepted, and setup done for you.
• Freshpaint when you want its Ad Performance product and its integration list, including DSPs and named healthcare systems such as Epic MyChart and Experity.
• Ours Privacy when you advertise on a very wide set of channels and want one HIPAA CDP routing events to all of them.

For the wider field, including Twilio Segment, RudderStack, Tealium and Stape, see Freshpaint alternatives for healthcare marketing in 2026.

Book a call. Curve's team will walk through your scheduler, EHR and ad accounts and show where each conversion would come from. Book a call with Curve.

Frequently Asked Questions

Which is better: Freshpaint, Ours Privacy or Curve Compliance?

It depends on what you need most. For teams that want ad clicks credited through the booking and the EHR to the attended visit, a BAA on every plan and setup done for them, Curve Compliance is the best fit. Freshpaint suits teams that want its Ad Performance product and DSP integrations, and Ours Privacy suits teams that route events to a very wide set of channels.

Do Freshpaint, Ours Privacy and Curve Compliance all sign a BAA?

Yes. Curve Compliance signs a BAA on every plan. Freshpaint's FAQ says it offers a BAA, and Ours Privacy says it signs a BAA as part of every contract and accepts redlines.

How does Curve Compliance credit appointments?

Curve Compliance carries the ad click into the scheduler with the booking link, then matches the booking or the completed visit when it comes back through a webhook, a Keragon connection to an EHR such as Healthie or Athenahealth, or an offline upload. A booking made days after the click still matches.

How do they keep PHI away from ad platforms?

Freshpaint describes block-by-default filtering with allowlists and blocklists, and Ours Privacy lets you redact, rename or hash each event. Curve Compliance sends each platform only a fixed list of fields, keeps contact identifiers off by default and SHA-256 hashed when on, uses neutral event names and flags PHI-like values before anything is sent.

Who does the setup?

With Curve Compliance, Curve's team does it for you, typically live in about a week, including the scheduler and EHR connections and the event mapping for each ad platform.

Can I move from Freshpaint or Ours Privacy to Curve Compliance?

Yes. Curve's team re-creates the conversions you optimize toward, connects your scheduler and EHR with you, and switches one ad platform at a time so each conversion has only one sender.