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Class Action Lawsuits: Why Complete Compliance Platforms Matter

Healthcare organizations face an unprecedented wave of class action lawsuits over improper patient data tracking, with settlements reaching millions of dollars. While limited data pipeline solutions like FreshPaint create barriers for smaller practices through exclusionary enterprise pricing, the need for accessible, complete compliance platforms has never been more critical.

The FreshPaint Problem: Incomplete Solutions at Premium Prices

FreshPaint's approach creates significant challenges for healthcare organizations seeking comprehensive compliance solutions. The platform functions primarily as a data pipeline tool, requiring organizations to piece together additional analytics and advertising solutions to create a complete marketing stack.

Limited Functionality Creates Gaps: FreshPaint's data routing approach fails to provide the integrated analytics that healthcare practices need for effective patient acquisition campaigns. Organizations must invest in separate Google Analytics replacements and additional tools to achieve basic marketing functionality, multiplying both costs and complexity.

Enterprise Pricing Excludes Smaller Practices: With over 200 class action lawsuits filed against healthcare companies for improper tracking technologies, compliance isn't optional for any organization handling PHI. Yet FreshPaint's exclusionary pricing model locks out smaller practices, mental health providers, and healthcare startups who face the same legal risks as large health systems.

Implementation Complexity Delays Compliance: According to HHS OCR guidance on tracking technologies, healthcare organizations must ensure proper safeguards are in place immediately. FreshPaint's weeks-long implementation timeline leaves organizations vulnerable during critical compliance windows, while requiring significant engineering resources that smaller practices often lack.

Complete Compliance Platforms: The Curve Compliance Solution

Class action lawsuits have demonstrated why complete compliance platforms matter for healthcare organizations of all sizes. Curve Compliance addresses the fundamental gaps in FreshPaint's approach by delivering an integrated advertising and analytics platform specifically designed for healthcare workflows.

All-in-One Platform Eliminates Complexity: Unlike FreshPaint's limited data pipeline functionality, Curve Compliance provides integrated Google Analytics replacement, automated PHI detection, and comprehensive advertising management in a single platform. This eliminates the need for multiple vendors and reduces both implementation time and ongoing management overhead.

Accessible Pricing Democratizes Compliance: Complete compliance platforms matter because they make essential protections available to healthcare organizations regardless of size. Curve Compliance's transparent pricing ensures that independent practitioners, mental health providers, and growing practices can access the same level of protection as large health systems.

Healthcare-Specific Design Addresses Real Needs: Purpose-built for healthcare organizations, Curve Compliance includes signed BAAs, specialized PHI detection for medical workflows, and healthcare-specific KPIs that generic data pipeline tools simply cannot provide.

Curve Compliance vs FreshPaint: Why Complete Platforms Win

Implementation Speed Reduces Risk Exposure: While FreshPaint requires weeks of engineering work and complex integrations, Curve Compliance can be deployed within hours using simple installation instructions or done-for-you implementation. In an environment where the FTC has issued warnings about tracking technologies and settlements continue mounting, rapid deployment capability is crucial.

Total Cost of Ownership Comparison: FreshPaint users must factor in additional costs for analytics platforms, extended implementation timelines, and ongoing engineering support. Curve Compliance's complete platform approach eliminates these hidden costs while providing superior functionality at a significantly lower total investment.

Built-in Analytics vs. Additional Tools: The most significant advantage of complete compliance platforms is eliminating dependency on multiple vendors. While FreshPaint users still need separate Google Analytics replacements and additional tracking tools, Curve Compliance includes comprehensive analytics with automated PHI stripping and healthcare-specific reporting capabilities built directly into the platform.

Healthcare organizations switching from FreshPaint to Curve Compliance report saving thousands in annual costs while gaining access to features that would require multiple additional vendors to replicate. This cost efficiency becomes critical when settlements from improper tracking can reach six or seven figures.

Stop Overpaying for Incomplete Compliance Solutions

With healthcare data privacy lawsuits continuing to rise and regulatory scrutiny intensifying, organizations cannot afford gaps in their compliance strategy. Complete compliance platforms matter because they provide comprehensive protection at accessible price points, enabling healthcare organizations of all sizes to maintain both compliance and growth.

See how Curve Compliance delivers more for less - Book a Demo

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